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Programmatic Digital Jobs in Philadelphia, PA (NOW HIRING)

CMI Media Group

Supervisor, Programmatic

Cherry Hill, NJ

$70K - $140K/yr

As the Supervisor, Programmatic you will be the day to day account lead on assigned Programmatic ... digital media and performance optimization • Experience with Trade Desk, DV360, PulsePoint, or ...

CMI Media Group

Supervisor, Programmatic

Cherry Hill, NJ · On-site

$70K - $140K/yr

As the Supervisor, Programmatic you will be the day to day account lead on assigned Programmatic ... digital media and performance optimization • Experience with Trade Desk, DV360, PulsePoint, or ...

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Programmatic Digital information

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$33.3K

$77.3K

$131.2K

How much do programmatic digital jobs pay per year?

As of Sep 2, 2026, the average yearly pay for programmatic digital in Philadelphia, PA is $77,335.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,900.00 and $131,200.00 per year, depending on experience, location, and employer.

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in Philadelphia, PA?

For Programmatic Digital jobs in Philadelphia, PA, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in Philadelphia, PA look for?

The top searched job categories for Programmatic Digital jobs in Philadelphia, PA are:

What cities near Philadelphia, PA are hiring for Programmatic Digital jobs?

Cities near Philadelphia, PA with the most Programmatic Digital job openings:

Programmatic Digital jobs near you

Supervisor, Programmatic

CMI Media Group

Philadelphia, PA

$70K - $140K/yr

Full-time

Re-posted 2 days ago

Job description

CMI Media Group is seeking bright new stars to help shape the future of healthcare media buying. We help brands reach patients, caregivers, and healthcare professionals with the right message at the right time across their journey. Are you data-driven? Do you love automation and emerging media? Come join our team!
 
As the Supervisor, Programmatic you will be the day to day account lead on assigned Programmatic Media Buying accounts. You will work closely with your assigned team of Analysts as well as SEM, Media, Ad Ops, Social, Analytics, and other account teams to ensure campaigns are fully integrated and client goals are met and exceeded.
 
What You’ll Do
• Lead development and execution of Programmatic strategies
• Ensure campaigns achieve delivery and performance goals
• Develop innovative Display, Video, CTV, and Audio recommendations
• Guide client strategy discussions and reporting
• Manage junior team workflow and quality of deliverables
• Identify optimization opportunities using DSP platforms
• Collaborate with partner agencies on integrated strategy
• Contribute to ongoing process, technology, and capability improvements
 
 
What You’ll Bring
• 4+ years Programmatic experience in DSP or SSP platforms
• Strong understanding of digital media and performance optimization
• Experience with Trade Desk, DV360, PulsePoint, or similar
• Strong analytical and problem-solving skills
• Excellent communication and presentation capabilities
• Ability to analyze data and provide actionable insights
• Leadership skills with experience coaching or mentoring team members

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.

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