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Programmatic Media Jobs in Texas (NOW HIRING)

PMG

Programmatic Media Lead

Dallas, TX

Who You Will Be Working With The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work ...

PMG

Programmatic Media Lead

Dallas, TX · On-site

Who You Will Be Working With The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work ...

PMG

Programmatic Media Lead

Dallas, TX

Who You Will Be Working With The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work ...

PMG

Programmatic Media Senior Associate

Dallas, TX · On-site

What You Will Bring * 3+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience. * A growing understanding of Analytics, Programmatic ...

PMG

Programmatic Media Senior Associate

Dallas, TX

What You Will Bring * 3+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience. * A growing understanding of Analytics, Programmatic ...

PMG

Programmatic Director

Dallas, TX

We thrive on collaboration and creativity, working closely with media strategy, creative, and ... As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client ...

PMG

Programmatic Director

Dallas, TX · On-site

We thrive on collaboration and creativity, working closely with media strategy, creative, and ... As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client ...

PMG

Programmatic Director

Dallas, TX

We thrive on collaboration and creativity, working closely with media strategy, creative, and ... As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client ...

Idea Peddler

Media Supervisor

Austin, TX · Hybrid

$121K - $126K/yr

Plan, negotiate, and execute media strategies that span digital, programmatic, and traditional channels, adjusting in real time to performance data. * Client Partnership: Build trust with clients by ...

Idea Peddler

Media Supervisor

Austin, TX · On-site

$121K - $126K/yr

Plan, negotiate, and execute media strategies that span digital, programmatic, and traditional channels, adjusting in real time to performance data. * Client Partnership: Build trust with clients by ...

Idea Peddler

Media Supervisor

Austin, TX · On-site

$121K - $126K/yr

Plan, negotiate, and execute media strategies that span digital, programmatic, and traditional channels, adjusting in real time to performance data. * Client Partnership: Build trust with clients by ...

New

Idea Peddler

Join Our Talent Pool: Media Supervisor

Austin, TX · Hybrid

$121K - $126K/yr

Plan, negotiate, and execute media strategies that span digital, programmatic, and traditional channels, adjusting in real time to performance data. * Client Partnership: Build trust with clients by ...

Idea Peddler

Join Our Talent Pool: Media Supervisor

Austin, TX · On-site

$121K - $126K/yr

Plan, negotiate, and execute media strategies that span digital, programmatic, and traditional channels, adjusting in real time to performance data. * Client Partnership: Build trust with clients by ...

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All JobsProgrammatic Media JobsProgrammatic Media Jobs in Texas

Programmatic Media information

See Texas salary details

$10.2K

$52.4K

$59.6K

How much do programmatic media jobs pay per year?

As of Jul 16, 2026, the average yearly pay for programmatic media in Texas is $52,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,600.00 and $58,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Programmatic Media Specialist, and why are they important?

To thrive as a Programmatic Media Specialist, you need a solid understanding of digital advertising, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk or Google DV360, as well as certification in programmatic advertising tools, is highly valued. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart in this role. These competencies are crucial for efficiently managing ad spend, driving campaign performance, and collaborating with clients or cross-functional teams.

What does a programmatic media specialist do?

A programmatic media specialist manages the automated buying and placement of digital advertising campaigns using demand-side platforms (DSPs) and data analysis tools. They optimize ad performance through audience targeting, bid adjustments, and campaign analysis to maximize return on investment. Strong analytical skills and familiarity with ad tech tools are essential for this role.

What is programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process allows advertisers to target specific audiences in real time, optimizing campaigns for better performance and efficiency. Programmatic media buying includes various ad formats like display, video, mobile, and social, and relies heavily on algorithms and artificial intelligence to make purchasing decisions. It has revolutionized digital marketing by increasing transparency, targeting accuracy, and scalability.

How does a Programmatic Media professional typically collaborate with creative and analytics teams to ensure campaign success?

Programmatic Media professionals work closely with both creative and analytics teams to drive the success of digital advertising campaigns. They provide data-driven insights to the creative team, helping tailor ad assets for targeted audiences and optimal formats. Regular meetings with analytics teams ensure ongoing performance monitoring, allowing for quick optimizations based on real-time data. This cross-functional collaboration ensures campaigns are both visually compelling and effectively targeted, leading to better results for clients and stakeholders.

What is the difference between Programmatic Media vs Programmatic Media Buyer?

AspectProgrammatic MediaProgrammatic Media Buyer
Role FocusStrategy, planning, and overseeing programmatic advertising campaignsExecuting, optimizing, and managing specific ad buys within campaigns
Required SkillsData analysis, media planning, digital marketing knowledgeNegotiation, campaign management, platform proficiency
Work EnvironmentStrategic teams, media agencies, digital marketing firmsAd operations teams, media agencies, digital platforms
CertificationsDigital marketing, media planning certificationsPlatform-specific certifications (e.g., DV, The Trade Desk)

Programmatic Media involves strategic planning and overseeing digital advertising campaigns, while Programmatic Media Buyers focus on executing and optimizing ad placements. Both roles require digital marketing knowledge, but the former is more strategic, and the latter is more operational.

What jobs make $3,000 a month without a degree?

In programmatic media, roles such as digital media buyers or ad operations specialists can earn around $3,000 monthly without a degree, especially with experience and proficiency in ad platforms like Google Ads or Facebook Ads. These jobs often require skills in data analysis, campaign management, and familiarity with automation tools, and may involve freelance or agency work with flexible schedules.

What kind of jobs in media bring in $150,000 a year?

In programmatic media, senior roles such as Programmatic Director, Media Strategist, or Digital Media Manager can earn $150,000 or more annually, especially with extensive experience, advanced skills in data analysis and ad tech platforms, and leadership responsibilities. These positions often require strong knowledge of programmatic advertising tools, data-driven decision making, and industry certifications.

What is a programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and algorithms. Programmatic media specialists use tools like demand-side platforms (DSPs) to optimize ad campaigns in real-time, targeting specific audiences across various digital channels.
What are popular job titles related to Programmatic Media jobs in Texas? For Programmatic Media jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Programmatic Media jobs in Texas look for? The top searched job categories for Programmatic Media jobs in Texas are:
What cities in Texas are hiring for Programmatic Media jobs? Cities in Texas with the most Programmatic Media job openings:
Programmatic Media jobs near you
Infographic showing various Programmatic Media job openings in Texas as of July 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, 1% Temporary, 2% Contract, and 1% Nights. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $52,405 per year, or $25.2 per hour.
Programmatic Media Lead

Programmatic Media Lead

PMG

Dallas, TX

Full-time

Medical, Retirement, PTO

Re-posted 19 days ago

Job description

We are PMG

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work alongside media strategy, creative, and technology teams to deliver seamless, full-funnel marketing strategies that elevate our clients' digital performance.

Collaboration and innovation are at the heart of everything we do. Our team thrives in an environment that encourages curiosity, celebrates individuality, and fosters professional growth. Joining us means contributing to cutting-edge campaigns for some of the world's most prestigious brands while working with a group of talented, supportive individuals who value your voice and expertise.

What You Will Do

  • Shape the strategic vision for programmatic campaigns, ensuring alignment with PMG's integrated service offerings to maximize impact and client satisfaction.
  • Oversee campaign execution, managing full-funnel planning, creative strategy, optimization, and performance analysis to deliver exceptional outcomes for clients.
  • Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals.
  • Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results.
  • Collaborate across teams, including creative, analytics, and development, to design and execute holistic client strategies.
  • Develop and maintain programmatic roadmaps, ensuring all projects and testing initiatives align with long-term client goals.
  • Identify growth opportunities, presenting and executing innovative ideas to drive results and strengthen client relationships.
  • Foster strong relationships with platform partners, keeping PMG at the forefront of emerging opportunities, beta programs, and advanced platform support.
  • Mentor and guide junior team members, fostering their growth through coaching, support, and continuous development.

What You Will Bring

  • 4+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience.
  • Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics to deliver data-driven campaign strategies.
  • Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred
  • Strong knowledge of Marketing Planning & Analysis and Database Marketing to support effective decision-making and campaign outcomes.
  • Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic campaigns efficiently.
  • Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App, enabling seamless execution of cross-channel strategies.
  • Proficiency in Microsoft Excel and SQL to create actionable reports and deliver clear, data-driven insights.
  • A solid understanding of Measurement Systems to evaluate campaign performance and inform optimization strategies.
  • Strong communication and collaboration skills, enabling alignment with cross-functional teams and clients.
  • Proven ability to mentor and support junior team members, fostering growth and ensuring campaign excellence.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support: Access fertility benefits for all team members and their spouses.
  • Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance: Protect your pet's health and your finances.
  • Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits: Access support for travel and commuting needs, where available.
  • Annual Bonus: All employees are eligible for an annual bonus.
  • Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
  • AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.