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Programmatic Media Jobs in Texas (NOW HIRING)

Citigroup Inc.

Programmatic Media Group Manager

Irving, TX · On-site

$144.48 - $216.72/hr

The Programmatic Media Group Manager is a highly experienced and influential leader responsible for shaping, executing, and optimizing Citi's programmatic media investments, specifically leading Citi ...

PMG

Programmatic Media Lead

Dallas, TX · On-site

Who You Will Be Working With The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work ...

PMG

Programmatic Media Lead

Dallas, TX · On-site

Who You Will Be Working With The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work ...

PMG

Programmatic Media Lead

Dallas, TX · On-site

Who You Will Be Working With The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work ...

Optimal

Programmatic Advertising Manager

Austin, TX · On-site

The ideal candidate for this role exhibits a true passion for programmatic media, has at least two years of hands-on experience managing programmatic ad campaigns, and exhibits a strong familiarity ...

Optimal

Programmatic Advertising Manager

Austin, TX · On-site

The ideal candidate for this role exhibits a true passion for programmatic media, has at least two years of hands-on experience managing programmatic ad campaigns, and exhibits a strong familiarity ...

PMG

Programmatic Media Senior Associate

Dallas, TX · On-site

What You Will Bring * 3+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience. * A growing understanding of Analytics, Programmatic ...

Optimal

Programmatic Advertising Strategist

Austin, TX · On-site

$70K - $85K/yr

The ideal right candidate for this role should have a true passion for programmatic media, a track record of effective programmatic campaign management, and a strong familiarity with programmatic ...

PMG

Programmatic Media Senior Associate

Dallas, TX · On-site

What You Will Bring * 3+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience. * A growing understanding of Analytics, Programmatic ...

PMG

Programmatic Director

Dallas, TX · On-site

We thrive on collaboration and creativity, working closely with media strategy, creative, and ... As a Programmatic Director, you'll be a key leader in shaping strategies, building strong client ...

ADT Security Services

Manager, Integrated Media

Irving, TX · Remote

$113K - $118K/yr

This role owns cross-channel media performance across media with specific interest in search, social, and programmatic. All media will have direct accountability to business outcomes. The position is ...

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All JobsProgrammatic Media JobsProgrammatic Media Jobs in Texas

Programmatic Media information

See Texas salary details

$10.2K

$52.4K

$59.6K

How much do programmatic media jobs pay per year?

As of Aug 6, 2026, the average yearly pay for programmatic media in Texas is $52,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,600.00 and $58,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a programmatic media specialist, and why are they important?

To thrive as a Programmatic Media Specialist, you need a solid understanding of digital advertising, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk or Google DV360, as well as certification in programmatic advertising tools, is highly valued. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart in this role. These competencies are crucial for efficiently managing ad spend, driving campaign performance, and collaborating with clients or cross-functional teams.

What does a programmatic media specialist do?

A programmatic media specialist manages digital advertising campaigns using automated platforms and data-driven strategies. They optimize ad placements, analyze performance metrics, and use tools like demand-side platforms (DSPs) to target audiences efficiently. Strong analytical skills and knowledge of digital ad ecosystems are essential for this role.

What is programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process allows advertisers to target specific audiences in real time, optimizing campaigns for better performance and efficiency. Programmatic media buying includes various ad formats like display, video, mobile, and social, and relies heavily on algorithms and artificial intelligence to make purchasing decisions. It has revolutionized digital marketing by increasing transparency, targeting accuracy, and scalability.

How does a programmatic media professional typically collaborate with creative and analytics teams to ensure campaign success?

Programmatic Media professionals work closely with both creative and analytics teams to drive the success of digital advertising campaigns. They provide data-driven insights to the creative team, helping tailor ad assets for targeted audiences and optimal formats. Regular meetings with analytics teams ensure ongoing performance monitoring, allowing for quick optimizations based on real-time data. This cross-functional collaboration ensures campaigns are both visually compelling and effectively targeted, leading to better results for clients and stakeholders.

What is the difference between Programmatic Media vs Programmatic Media Buyer?

AspectProgrammatic MediaProgrammatic Media Buyer
Role FocusStrategy, planning, and overseeing programmatic advertising campaignsExecuting, optimizing, and managing specific ad buys within campaigns
Required SkillsData analysis, media planning, digital marketing knowledgeNegotiation, campaign management, platform proficiency
Work EnvironmentStrategic teams, media agencies, digital marketing firmsAd operations teams, media agencies, digital platforms
CertificationsDigital marketing, media planning certificationsPlatform-specific certifications (e.g., DV, The Trade Desk)

Programmatic Media involves strategic planning and overseeing digital advertising campaigns, while Programmatic Media Buyers focus on executing and optimizing ad placements. Both roles require digital marketing knowledge, but the former is more strategic, and the latter is more operational.

What does programmatic media mean?

Programmatic media refers to the automated buying and selling of digital advertising space using software and algorithms. Programmatic media specialists use tools like demand-side platforms (DSPs) to target audiences efficiently and optimize ad campaigns in real-time.
What are popular job titles related to Programmatic Media jobs in Texas? For Programmatic Media jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Programmatic Media jobs in Texas look for? The top searched job categories for Programmatic Media jobs in Texas are:
What cities in Texas are hiring for Programmatic Media jobs? Cities in Texas with the most Programmatic Media job openings:
Programmatic Media jobs near you
Infographic showing various Programmatic Media job openings in Texas as of August 2026, with employment types broken down into 1% Internship, 75% Full Time, 19% Part Time, 1% Temporary, and 4% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $52,405 per year, or $25.2 per hour.

Programmatic Media Group Manager

Citigroup, Inc.

Irving, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

Citibank rating

8.3

Company rating: 8.3 out of 10

Based on 177 frontline employees who took The Breakroom Quiz

40th of 170 rated banks

Job description

The Programmatic Media Group Manager is a highly experienced and influential leader responsible for shaping, executing, and optimizing Citi's programmatic media investments, specifically leading Citi's programmatic media team. This pivotal role requires over 10 years of progressive experience, demonstrating expert-level, hands-on proficiency in leading media activation platforms, coupled with strategic oversight of technical implementations, advanced optimization methodologies, and rigorous analysis of performance and quality metrics. The incumbent will lead a hands-on-keyboard team, safeguarding Citi's brand while driving significant business outcomes, managing and mentoring programmatic professionals, and ensuring robust governance and operational excellence. Reporting into the Head of Media Transformation and AdTech, this role is essential in influencing both Citi's internal approach and the broader industry ecosystem through best-in-class strategic technology partnerships, positioning Citi at the forefront of a privacy-first, opt-in advertising experience.
Responsibilities:
  • Strategic Leadership & Team Management: Lead, mentor, and develop a high-performing in-house team of programmatic media analysts and coordinators. Oversee day-to-day operations, foster a culture of continuous learning, ensure high performance, and facilitate career growth for team members. Experience building and scaling an in-house programmatic media team is a significant plus.
  • Advanced Platform Strategy & Execution: Define and lead Citi's future-proof platform capabilities strategy, identifying, evaluating, and implementing best-in-class solutions for media activation, sophisticated optimization, and robust measurement. Maintain expert-level, hands-on proficiency in leading programmatic buying platforms, including non-negotiable expertise in DV360, to guide advanced campaign architecture, intricate bid strategies, and complex optimization challenges. Experience with Amazon and Yahoo DSPs is a nice to have.
  • Key Vendor Management & Partnerships: Cultivate and lead strategic relationships with core programmatic vendors and technology partners. This includes driving joint business plans, fostering innovation, negotiating favorable terms, evaluating new vendor capabilities, and managing existing vendor performance to align with Citi's long-term vision and media strategy.
  • Deep Analytical & Optimization Leadership: Direct the application of advanced analytical insights, guiding the team in identifying actionable strategies from deep programmatic metrics including supply path optimization, attention data, sustainability metrics, and comprehensive media quality indicators.
  • Agency & Partner Oversight: Provide senior strategic oversight and expert guidance for all agency programmatic strategies and operations, ensuring alignment with Citi's objectives and best practices.
  • Governance & Operations: Establish and enforce comprehensive governance frameworks for all programmatic media activities. This includes managing risk and control processes, ensuring meticulous documentation of strategies and execution, overseeing quality assurance (QA) protocols, facilitating internal and external audits, and managing billing forecasting and reconciliations for programmatic media spend.
  • AdTech Commercial & Legal Strategy: Drive the AdTech contracting process, ensuring optimal transparency, control, and preferred rates. Collaborate extensively with Citi legal and compliance teams to navigate approvals for new and emerging technology utilization.
  • Thought Leadership & Internal Advocacy: Serve as a subject matter expert, simplifying complex programmatic technology and vernacular for diverse internal groups. Champion the AdTech vision, delivering compelling narratives and influencing multiple levels of leadership across various organizations.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:
  • 10+ years of experience in media, branding and advertising including managing teams
  • 10+ years of progressive and proven experience within programmatic media, encompassing significant leadership or management responsibilities, whether client-side, publisher-side, or agency-side.
  • Non-negotiable expert-level proficiency and extensive hands-on experience running campaigns in DV360.
  • Demonstrated expert-level proficiency and extensive hands-on experience with leading programmatic activation platforms (DSPs), with a proven track record of driving significant performance improvements through advanced optimization techniques.
  • Experience with Amazon and Yahoo DSPs is a plus.
  • Proven success in managing, mentoring, and developing high-performing programmatic teams.
  • Experience building an in-house programmatic media team is a plus.
  • Deep and comprehensive expertise across the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions), including their strategic application and integration.
  • Exceptional strategic thinking, problem-solving, and decision-making capabilities, with a focus on long-term impact.
  • Superior analytical skillset, with a proven ability to derive and communicate strategic insights from vast and complex programmatic datasets to drive business outcomes.
  • Proactive vision for the future of media in a privacy-first world, with demonstrated leadership in anticipating and navigating industry changes.
  • Outstanding communication, presentation, and negotiation skills, capable of influencing and engaging executive-level stakeholders across a matrixed organization.
  • Extensive experience working closely with legal, compliance, and procurement teams on technology contracting and approvals in a highly regulated environment. Financial services experience is a strong plus.
  • Highly organized, process-driven, and capable of leading complex initiatives in a fast-paced, dynamic environment.
  • Passionate about advertising and marketing and curious about new developments in the industry

Education:
  • Bachelor's/University degree, Master's degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group:
Marketing
Job Family:
Advertising, Branding and Media
Time Type:
Full time
Primary Location:
Irving Texas United States
Primary Location Full Time Salary Range:
$144,480.00 - $216,720.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date:
Aug 05, 2026
Automated Processing and AI
We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents - AI Notice and Right
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi's EEO Policy Statement and the Know Your Rights poster.

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About Citigroup Inc

Sourced by ZipRecruiter

We live in an increasingly complex world. Companies these days are either born global or are going global at record speed. Business and geopolitics are forging an entirely new dynamic and consumers now expect financial services to be a seamless part of their digital lives. Citi is a bank that’s uniquely positioned for this moment. Through our vast global network and our on-the-ground expertise, we can connect the dots, anticipate change and empathize the needs of our clients and customers in ways that other banks simply cannot. Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We have set expectations for how we must act to bring our mission to life. These expectations are at the heart of our Leadership Principles – we take ownership, we deliver with pride and we succeed together.

Industry

Banking and credit intermediation

Company size

5,001 - 10,000 Employees

Headquarters location

New York City, NY, US

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