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Programmatic Media Jobs in Texas (NOW HIRING)

RGH-Global | People Services

Paid Media Manager

Dallas, TX · On-site

$122K - $127K/yr

Paid Media Manager Location: Dallas (Hybrid) Type: Full-Time / Permanent Overview A versatile ... Manage cohesive digital campaigns across display, programmatic, social, and search channels to ...

Romph & Pou Agency

Media Buyer

Tyler, TX · On-site

$55K - $70K/yr

Proficiency with GaleForceMedia, Meta Ads Manager, Google Ads, and programmatic buying platforms or ... media purchasing.

Eastport Holdings

Media Planner

Dallas, TX · On-site

$70K/yr

As the Media Planner , you are responsible for supporting the development and execution of ... Familiarity with digital platforms such as Meta, Google, or programmatic environments The base ...

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All JobsProgrammatic Media JobsProgrammatic Media Jobs in Texas

Programmatic Media information

See Texas salary details

$10.2K

$52.4K

$59.6K

How much do programmatic media jobs pay per year?

As of Aug 6, 2026, the average yearly pay for programmatic media in Texas is $52,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,600.00 and $58,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a programmatic media specialist, and why are they important?

To thrive as a Programmatic Media Specialist, you need a solid understanding of digital advertising, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk or Google DV360, as well as certification in programmatic advertising tools, is highly valued. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart in this role. These competencies are crucial for efficiently managing ad spend, driving campaign performance, and collaborating with clients or cross-functional teams.

What does a programmatic media specialist do?

A programmatic media specialist manages digital advertising campaigns using automated platforms and data-driven strategies. They optimize ad placements, analyze performance metrics, and use tools like demand-side platforms (DSPs) to target audiences efficiently. Strong analytical skills and knowledge of digital ad ecosystems are essential for this role.

What is programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process allows advertisers to target specific audiences in real time, optimizing campaigns for better performance and efficiency. Programmatic media buying includes various ad formats like display, video, mobile, and social, and relies heavily on algorithms and artificial intelligence to make purchasing decisions. It has revolutionized digital marketing by increasing transparency, targeting accuracy, and scalability.

How does a programmatic media professional typically collaborate with creative and analytics teams to ensure campaign success?

Programmatic Media professionals work closely with both creative and analytics teams to drive the success of digital advertising campaigns. They provide data-driven insights to the creative team, helping tailor ad assets for targeted audiences and optimal formats. Regular meetings with analytics teams ensure ongoing performance monitoring, allowing for quick optimizations based on real-time data. This cross-functional collaboration ensures campaigns are both visually compelling and effectively targeted, leading to better results for clients and stakeholders.

What is the difference between Programmatic Media vs Programmatic Media Buyer?

AspectProgrammatic MediaProgrammatic Media Buyer
Role FocusStrategy, planning, and overseeing programmatic advertising campaignsExecuting, optimizing, and managing specific ad buys within campaigns
Required SkillsData analysis, media planning, digital marketing knowledgeNegotiation, campaign management, platform proficiency
Work EnvironmentStrategic teams, media agencies, digital marketing firmsAd operations teams, media agencies, digital platforms
CertificationsDigital marketing, media planning certificationsPlatform-specific certifications (e.g., DV, The Trade Desk)

Programmatic Media involves strategic planning and overseeing digital advertising campaigns, while Programmatic Media Buyers focus on executing and optimizing ad placements. Both roles require digital marketing knowledge, but the former is more strategic, and the latter is more operational.

What does programmatic media mean?

Programmatic media refers to the automated buying and selling of digital advertising space using software and algorithms. Programmatic media specialists use tools like demand-side platforms (DSPs) to target audiences efficiently and optimize ad campaigns in real-time.
What are popular job titles related to Programmatic Media jobs in Texas? For Programmatic Media jobs in Texas, the most frequently searched job titles are:
What job categories do people searching Programmatic Media jobs in Texas look for? The top searched job categories for Programmatic Media jobs in Texas are:
What cities in Texas are hiring for Programmatic Media jobs? Cities in Texas with the most Programmatic Media job openings:
Programmatic Media jobs near you
Infographic showing various Programmatic Media job openings in Texas as of August 2026, with employment types broken down into 1% Internship, 75% Full Time, 19% Part Time, 1% Temporary, and 4% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $52,405 per year, or $25.2 per hour.

Paid Media Manager

RGH-Global | People Services

Dallas, TX • On-site

$122K - $127K/yr

Other

Posted 22 days ago

Job description

Paid Media Manager


Location: Dallas (Hybrid) Type: Full-Time / Permanent


Overview

A versatile digital marketing firm is looking for a strategic Paid Media Manager to join their growing team. This individual will oversee a varied portfolio of client accounts, driving growth through expertly executed paid search and social initiatives.



Responsibilities


  • Leadership & Development: Supervise and coach a small team of digital strategists and media buyers, fostering a high-performance, collaborative environment.
  • Strategic Execution: Direct the end-to-end lifecycle—including planning, launching, and refining—of SEM efforts (Search, Shopping, and Video) alongside major paid social initiatives (Meta, TikTok, etc.).
  • Omnichannel Oversight: Manage cohesive digital campaigns across display, programmatic, social, and search channels to ensure all outcomes mirror client KPIs.
  • Operational Excellence: Maintain a hands-on approach by navigating platforms daily to ensure granular campaign health and measurable ROI.
  • Client Success: Act as a primary point of contact for clients, building long-term partnerships by consistently meeting or surpassing business targets.
  • Data Analysis: Interpret complex cross-channel performance metrics to deliver high-level insights that improve spend efficiency and creative effectiveness.
  • Process Innovation: Evaluate and upgrade internal workflows to maximize team productivity and campaign quality.
  • Industry Expertise: Keep pace with the shifting landscape of SEM and digital advertising technologies to implement cutting-edge best practices.


Candidate Qualifications

  • Direct Experience: Minimum of 1–6+ years of practitioner-level experience managing paid accounts within Google Ads or SA360 (must include YouTube and Shopping expertise).
  • Social Proficiency: Practical, high-level experience utilizing Meta Ads Manager for paid social execution.
  • Strategic Track Record: Demonstrated ability to build, optimize, and scale SEM and social strategies that deliver tangible results.
  • Sector Background: Prior experience working within a fast-paced agency environment is strongly preferred.
  • Multi-Channel Literacy: A comprehensive understanding of the digital ecosystem, spanning search, programmatic, and display advertising.
  • Technical Stack: Proficiency with essential industry tools, including Google Analytics, Meta Business Suite, and Google Ads.
  • Education: A Bachelor’s degree in Communications, Marketing, or a similar academic discipline.


How to Apply

If you have a passion for media buying and team leadership, we would be happy to hear from you!

Apply