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Programmatic Media Jobs in Michigan (NOW HIRING)

Publicis Groupe Holdings B.V

Media Supervisor

Birmingham, MI · On-site

$117.20K - $122K/yr

Overview The Media Supervisor (Programmatic) is the day-to-day lead for end-to-end communications planning. They are responsible for translating digital media objectives into communication plan ...

Kortx

Sales Director

Berkley, MI · On-site

We blend programmatic media, creative strategy, and advanced analytics to drive measurable results. Rooted in the resilience and creativity of Detroit, our team thrives on innovation, collaboration ...

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Programmatic Media information

See Michigan salary details

$9.6K

$49K

$55.8K

How much do programmatic media jobs pay per year?

As of May 28, 2026, the average yearly pay for programmatic media in Michigan is $49,027.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,600.00 and $54,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Programmatic Media Specialist, and why are they important?

To thrive as a Programmatic Media Specialist, you need a solid understanding of digital advertising, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk or Google DV360, as well as certification in programmatic advertising tools, is highly valued. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart in this role. These competencies are crucial for efficiently managing ad spend, driving campaign performance, and collaborating with clients or cross-functional teams.

How does a Programmatic Media professional typically collaborate with creative and analytics teams to ensure campaign success?

Programmatic Media professionals work closely with both creative and analytics teams to drive the success of digital advertising campaigns. They provide data-driven insights to the creative team, helping tailor ad assets for targeted audiences and optimal formats. Regular meetings with analytics teams ensure ongoing performance monitoring, allowing for quick optimizations based on real-time data. This cross-functional collaboration ensures campaigns are both visually compelling and effectively targeted, leading to better results for clients and stakeholders.

What is programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process allows advertisers to target specific audiences in real time, optimizing campaigns for better performance and efficiency. Programmatic media buying includes various ad formats like display, video, mobile, and social, and relies heavily on algorithms and artificial intelligence to make purchasing decisions. It has revolutionized digital marketing by increasing transparency, targeting accuracy, and scalability.

What is the difference between Programmatic Media vs Programmatic Media Buyer?

AspectProgrammatic MediaProgrammatic Media Buyer
Role FocusStrategy, planning, and overseeing programmatic advertising campaignsExecuting, optimizing, and managing specific ad buys within campaigns
Required SkillsData analysis, media planning, digital marketing knowledgeNegotiation, campaign management, platform proficiency
Work EnvironmentStrategic teams, media agencies, digital marketing firmsAd operations teams, media agencies, digital platforms
CertificationsDigital marketing, media planning certificationsPlatform-specific certifications (e.g., DV, The Trade Desk)

Programmatic Media involves strategic planning and overseeing digital advertising campaigns, while Programmatic Media Buyers focus on executing and optimizing ad placements. Both roles require digital marketing knowledge, but the former is more strategic, and the latter is more operational.

What are popular job titles related to Programmatic Media jobs in Michigan? For Programmatic Media jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Programmatic Media jobs in Michigan look for? The top searched job categories for Programmatic Media jobs in Michigan are:
Programmatic Media jobs near you
Infographic showing various Programmatic Media job openings in Michigan as of May 2026, with employment types broken down into 4% Internship, 92% Full Time, and 4% Temporary. Highlights an 66% In-person, 30% Hybrid, and 4% Remote job distribution, with an average salary of $49,027 per year, or $23.6 per hour.
Programmatic Media Specialist

Programmatic Media Specialist

General Motors

Detroit, MI • On-site

Full-time

Posted 7 days ago

General Motors rating

8.1

Company rating: 8.1 out of 10

Based on 301 frontline employees who took The Breakroom Quiz

5th of 44 rated automakers

Job description

Job Description
As a Programmatic Media Specialist at MediaOne, General Motors' in-house media agency, you'll be on the front lines of our programmatic activation-building, trafficking, and optimizing campaigns across display, online video, audio, CTV, and emerging formats for GM brands including Chevrolet, GMC, Buick, Cadillac, OnStar, and corporate initiatives. You're hands-on in the DSPs, close to the data, and excited to turn performance signals into smart, tactical decisions every day.
You'll work alongside channel, audience, and analytics specialists to deliver ambitious performance and brand outcomes across the GM portfolio.
Campaign setup & trafficking:
  • Build and launch campaigns in leading DSPs (e.g., DV360, The Trade Desk, Amazon, Yahoo or equivalent) for GM brands.
  • Configure audience and contextual strategies, frequency caps, bid strategies, and pacing rules.
  • Activate across a mix of open exchange, PMP, and programmatic guaranteed inventory with the right brand safety and suitability controls in place.

Optimization & in-flight management:
  • Own day-to-day health of campaigns: pacing, delivery, and performance against KPIs for assigned GM brands.
  • Optimize bids, budgets, audiences, and inventory to improve CPM, CTR, CPA, ROAS, viewability, VCR, and reach efficiency.
  • Execute structured A/B tests (creative, audiences, inventory sources, bid strategies) and document learnings.

Reporting & insights:
  • Pull and QA performance data from DSPs and reporting tools and conduct 'proof of performance' campaign reporting.
  • Build clear, concise reporting views that highlight what's working, what isn't, and what you're changing next.
  • Feed insights back to MediaOne channel leads, GM brand teams, and analytics partners to inform future briefs and strategies.

Ways of working & quality:
  • Follow and help refine naming conventions, taxonomies, and QA checklists for campaign setup across GM brands.
  • Partner closely with media planners, audience teams, and analytics to ensure programmatic is tightly integrated into full-funnel GM plans.
  • Uphold MediaOne and GM standards for brand safety, fraud/IVT protection, suitability, and data privacy.

Background & experience:
  • Bachelor's degree required
  • 2+ years of hands-on experience in programmatic media buying or ad operations (agency, in-house, or platform side).

Technical skills:
  • Working proficiency in at least one major DSP (DV360, The Trade Desk, Amazon, Yahoo, etc.).

Understanding of:
  • Auction mechanics (first-price auctions, floors, bid strategies).
  • Deal structures (open exchange, PMPs, preferred deals, PG).
  • Core measurement concepts (viewability, IVT/fraud, brand safety, frequency management).
  • Comfortable using Excel/Sheets and basic visualization tools for performance analysis.

Mindset & soft skills:
  • Strong analytical, detail-oriented approach; comfortable living in dashboards and log-level data.
  • Clear, concise communicator who can explain what the numbers mean and what you plan to do next.
  • Organized and reliable-able to manage multiple line items and priorities without losing control of pacing or QA.
  • Curious about the evolving programmatic landscape (identity, SPO, clean rooms, AI-driven optimization) and eager to test responsibly for large-scale brands like Chevrolet, GMC, Buick, Cadillac, and OnStar.

#LI-MO
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, emailus or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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About General Motors

Sourced by ZipRecruiter

General Motors is a company with global scale and capabilities, headquartered in Detroit, Michigan, with employees around the world. The company employs over 165,000 people, serves six continents, operates across 22 time zones, and has a diverse workforce speaking 75 languages1. GM’s vision is to drive the world forward by pioneering innovations that move and connect people to what matters. The company is working towards an all-electric future with its new Ultium Platform and is pushing transportation options beyond our wildest imaginations with autonomous vehicles. GM is also committed to becoming the most inclusive company in the world.

Industry

Transportation equipment manufacturing

Company size

10,000+ Employees

Headquarters location

Detroit, MI, US

Year founded

1908

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