ZipRecruiter

Log In

1

Programmatic Digital Jobs in Michigan (NOW HIRING)

Stellantis

Digital Media Specialist

Auburn Hills, MI · On-site

Plan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platforms * Oversee campaign setup, trafficking ...

Kortx

Sales Director

Berkley, MI · On-site

About the Role KORTX is a managed digital advertising partner helping agencies and brands deliver high-performance media across programmatic, search, social, CTV, DOOH, and emerging channels. Our ...

KORTX

Sales Director

Berkley, MI · On-site

About the Role KORTX is a managed digital advertising partner helping agencies and brands deliver high-performance media across programmatic, search, social, CTV, DOOH, and emerging channels. Our ...

Kortx

Rich Media Designer

Berkley, MI · On-site

$750K/yr

We blend programmatic media, creative strategy, and advanced analytics to drive measurable results ... This role will support the design, build, QA, and delivery of rich media and interactive digital ad ...

Gray Television

MEDIA SALES STRATEGIST - WNEM

Flint, MI · On-site

The Digital Media Sales Strategist will design and sell digital marketing solutions for businesses using the latest advertising products available across our company's digital platforms (Programmatic ...

Beasley Media Group

Sales Assistant

Detroit, MI · On-site

$18.50 - $24.25/hr

Set up digital ad campaigns (display, streaming, social, programmatic), gather and verify assets including creative, copy, and targeting details, partner with internal teams to ensure accurate, on ...

Beasley Media Group

Sales Assistant

Detroit, MI · On-site

$18.50 - $24.25/hr

Set up digital ad campaigns (display, streaming, social, programmatic), gather and verify assets including creative, copy, and targeting details, partner with internal teams to ensure accurate, on ...

next page

Showing results 1-20

All JobsProgrammatic Digital JobsProgrammatic Digital Jobs in Michigan

Programmatic Digital information

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Michigan? For Programmatic Digital jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Michigan look for? The top searched job categories for Programmatic Digital jobs in Michigan are:
What cities in Michigan are hiring for Programmatic Digital jobs? Cities in Michigan with the most Programmatic Digital job openings:
Programmatic Digital jobs near you

Associate Director, Digital and Programmatic

Dentsu Aegis Network

Detroit, MI • On-site

$92K - $110K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 6 days ago

Job description

Job Description:

Associate Directorsare responsible formanagingateamof digital and programmatic practitionersbringing to lifesuccessful programmaticanddigitalcampaigns across clientswithin thedentsuportfolioof agencies including Carat,dentsuX/360i, and iProspect. The role will include on-the-job training in industry landscape and technologies,managerial skills,technology partnerships, campaign management, client services,thought leadership contributions,ad trafficking, analysis, and communications.

Key Accountabilities:

  • Define accountandaudience strategyincorporating best in class process

  • Able to speak to data outputs, review account performance and address concerns when needed

  • Ensure the team follows definedprocessfor campaign managementacross digital and programmatic channels, including excellent hands-on-keys activation work

  • Effective team management and communication with a focus on leading, delegating and prioritizing team deliverables, fostering individual growth across team

  • Manage monthly investment and revenue trackingacross portfolio of clients

  • Communicates frequently with agency leadsandclientto connect on team performance, campaign health, and strategic growth opportunities

  • Consistently leads RFP responses that drive innovation

  • Frequent contributorto thought leadership projects

  • Constantly staying up to date on the latestdentsuactivationandinternal tools

  • Assist leadership with new business pitches

  • Establish quarterlyplans that focus on account growth

  • Form strategy that guides negotiation process with site vendors, based on individualbrand needsand campaign objectives

Qualifications:

  • Bachelor'sdegree

  • 5+years of experiencewithin theprogrammaticand digitalindustry

  • Experience withmanagement of a team- with the ability to leada highly successful team

  • Experience acrossall digital media channelsand ability to eloquently speak to each

  • Consistent exceptional project management

  • Excellent verbal and written communications, presentation,and analytical skills

  • Collaboration mindset

  • Ability to retain professionalism in all situations

  • Detail-oriented with strong attention to project management and follow-through

Theannualsalary range for this position is $92,350-$110,000.Placement within the salary rangeis based on a variety of factors,including relevant experience, knowledge, skills, and other factorspermittedby law.

Benefits available with this position include:

Medical, vision, and dental insurance,

Life insurance,

Short-term and long-term disability insurance,

401k,

Flexiblepaidtimeoff,

At least 15paid holidays per year,

Paid sickand safeleave, and

Paid parentalleave.

Dentsu alsocomplieswithapplicable state and local lawsregardingemployee leave benefits, including, but not limited to providing time offpursuant tothe Colorado Healthy Families and Workplaces Act,in accordance withits plans and policies.Forfurther detailsregardingDentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted fornextsteps.

Location:

Detroit

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail toApplicantAccommodations@dentsu.comby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Apply