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Programmatic Digital Jobs in Michigan (NOW HIRING)

Plan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platforms * Oversee campaign setup, trafficking ...

... and programmatic advertising. If you have a proven record of exceeding revenue goals, building ... Customizing digital solutions that meet the client's key marketing objectives. * Assist Account ...

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Programmatic Digital information

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are popular job titles related to Programmatic Digital jobs in Michigan? For Programmatic Digital jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Michigan look for? The top searched job categories for Programmatic Digital jobs in Michigan are:
What cities in Michigan are hiring for Programmatic Digital jobs? Cities in Michigan with the most Programmatic Digital job openings:

Other

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago


Job description

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method-we go where ideas will work best.

We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3Share. Our capabilities span the full customer journey-from creative and experience to Commerce and CRM-through specialized practices like ConnectedCRM and the Publicis Commerce. 

Overview

We're looking for a Programmatic Manager. Programmatic and/or biddable media experience on the Amazon DSP is required. Candidates without Amazon experience will not be considered. 

Candidates must reside in a commutable distance to Mars United Commerce's Chicago, New York, Detroit or Bentonville office.

Responsibilities
  • Partially client-facing role developing and flawlessly executing best-in-class connected commerce campaigns, mainly on the Amazon DSP. 
  • Hands-to-keyboard set-up, management, and optimization of campaigns on the Amazon DSP. Provide training and troubleshooting to the rest of the team on this platform. 
  • Work with eCommerce team to ensure full Amazon resources are being utilized, such as the Amazon Brand Innovation Lab and Amazon Marketing stack. Keep current on Amazon display/DSP innovations and new features. 
  • Supervise and train a Specialist/Sr. Specialist. This is a people-managing role. You will be responsible for training, setting goals, and overall supervision of the Specialist. 
  • Supervise creation of reports and presentations highlighting the campaign set-up and final plan with internal teams. Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results 
  • Develop clear understanding of campaign set-up, performance and reporting structure and clearly set and communicate performance expectations with internal teams. 
  • Proactively communicate with Director and team. Proactive communication is especially important in today's world of remote work. 
  • Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting 
  • Management of program trackers and timelines 
  • Management of vendor partners 
Qualifications
  • Ability to proactively organize and prioritize workload to manage timelines and deliverables 
  • Extremely high attention to detail. 
  • Sound decision-making skills based on industry, agency, and client knowledge. 
  • Prior hands-to-keyboard Amazon DSP experience required. Experience on The Trade Desk and/or DV360 is a plus. 
  • Experience with other retail media networks is also a plus (such as Citrus Ad, Criteo, Quotient, Promote IQ, Pacvue, Instacart, etc.) 
  • Experience with verification software (MOAT preferred), Google Ads, and Google Campaign Manager also a plus, but not required. 
  • Robust spreadsheet skills (both Excel and Google Sheets) with confidence to use, daily, basic formulas, advanced formulas, VLOOKUP, and Pivot Tables. 
  • Collaborative with willingness to listen and learn 
  • Comfortable with proactive communication via email, Slack and ZOOM calls. 
Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines.

Compensation Range: $73,910 - $116,380 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/17/2025.

Chicago: $73,910 - $106,260

Bentonville: $73,910 - $96,140

New York: $73,910 - $116,380

Detroit: $73,910 - $101,200

 Compensation Range: USD $ - . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/17/2025.Employment Type: OTHER