ZipRecruiter

Log In

1

Programmatic Digital Jobs in Michigan (NOW HIRING)

TripleLift

Account Manager

Detroit, MI · On-site

About TripleLift We're TripleLift, an advertising platform on a mission to elevate digital ... Find out how TripleLift raises up the programmatic ecosystem at triplelift.com. The Role TripleLift ...

TripleLift

Partner Manager

Detroit, MI · On-site

About TripleLift We're TripleLift, an advertising platform on a mission to elevate digital ... Find out how TripleLift raises up the programmatic ecosystem at triplelift.com. The Role TripleLift ...

Brkthru

Director of Client Success

Southfield, MI · On-site

$80K - $120K/yr

Performs other duties as assigned Requirements: * 6+ years of experience in new business sales within the advertising industry * 3+ Digital Media experience highly preferred (Programmatic, CTV/OTT ...

Hearst

Account Executive

Big Rapids, MI · On-site

Call on local small to medium sized businesses to show the value of our suite of digital media advertising products from social media, display, video, programmatic, SEO/SEM to traditional ...

Hearst Newspapers

Account Executive

Big Rapids, MI · On-site

Call on local small to medium sized businesses to show the value of our suite of digital media advertising products from social media, display, video, programmatic, SEO/SEM to traditional ...

Hearst

Account Executive

Manistee, MI · On-site

Call on local small to medium sized businesses to show the value of our suite of digital media advertising products from social media, display, video, programmatic, SEO/SEM to traditional ...

next page

Showing results 1-20

All JobsProgrammatic Digital JobsProgrammatic Digital Jobs in Michigan

Programmatic Digital information

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Michigan? For Programmatic Digital jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Michigan look for? The top searched job categories for Programmatic Digital jobs in Michigan are:
What cities in Michigan are hiring for Programmatic Digital jobs? Cities in Michigan with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Communications Director

Communications Director

Chapel Pointe

Hudsonville, MI • On-site

Full-time

Posted 12 days ago

Job description

Salary:

Vision

Transformed Followers of Jesus - Passionately Responding to God - Rooted in Prayer and the Bible - Equipping Disciples


Purpose

Translate vision, ministry and programmatic strategies into communication and marketing plans, messages, and materials to inform and engage with church audiences across multiple media and digital platforms.


Job Responsibilities

Strategic Leadership

  • Develop and lead a comprehensive communication and marketing strategy aligned with Chapel Pointe vision, guided by core values with the outcome being to help people engage in next steps in discipleship
  • Define and track key communication metrics (engagement, reach, next steps, attendance impact) and use insights to refine strategy
  • Build and implement scalable systems, workflows, and tools that support communication across ministries
  • Oversee project management systems and processes to ensure to keep multiple initiatives on track simultaneously
  • Serve as the primary steward of the Chapel Pointe brand, ensuring consistency across all ministries, platforms, and campaigns
  • Lead creative direction for all design and promotional materials related to church-wide activities ensuring creativity, excellence and effectiveness
  • Develop and multiply leaders (both staff and volunteer) within the communication department
  • Develop policy and procedures related to media relations and crisis communication


Digital Communication & Social Media

  • Lead all efforts related to the creation, strategy, and execution of Chapel Pointe digital communication channels including the website, app, social media, and other platforms
  • Oversee the user experience, content strategy and functionality across all digital channels
  • Oversee execution of the weekly livestream experience in partnership with production
  • Develop platform specific strategies to increase engagement on various social media (e.g., Facebook, X, Instagram)
  • Lead messaging and strategy for social media advertising campaigns
  • Ensure digital platforms (e.g., website) remain up to date and current in its functionality


Ministry Support

  • Execute all deliverables needed for Sunday Services
  • Project manage all ministry campaigns to ensure execution of deliverables on time, on budget and on brand
  • Partner with ministry leaders to translate their goals into clear, actionable communication plans
  • Execute inside marketing campaigns for ministry events


Director Responsibilities

  • Execute team performance reviews, set performance goals, and provide feedback for salary increases
  • Support the hiring, performance management, discipleship and promotion processes for the digital ministries team
  • Monitor and manage departmental budgets to ensure fiscal health and alignment
  • Implement long-term strategies to ensure operational success and sustainability


Personal Qualifications

  • An authentic and passionate Christian walk
  • Consistent personal habits of prayer, Bible study, and giving
  • Understands and embraces the Chapel Pointe Statement of Faith, Constitution, Vision Statement, and Core Values
  • A heart for the local church, a growing relationship with Jesus Christ and a passion to use communications to reach others
  • Relates well to all kinds of people, builds effective relationships, communicates effectively both interpersonally and corporately
  • Committed to improvement, seeks constructive criticism, understands strengths and weaknesses
  • Action-oriented and displays focus, passion and initiative
  • Organized, creative thinker and highly productive, working in a fast-paced environment
  • Excellent written and oral communication skills


Professional Qualifications

  • Degree or relevant experience in communications, media, or related field
  • 3-4 years experience in communications and social media required, (ministry related a plus)
  • Project management experience required
  • Proficient in Creative Suite programs, such as Photoshop, InDesign, and Illustrator