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Programmatic Digital Jobs in Michigan (NOW HIRING)

The Rockridge Group

Account Executive

Detroit, MI

Experience with selling digital and/or programmatic is a plus Your Qualifications * College degree or equivalent practical experience * 2+ years' experience in sales, preferably media sales * Local ...

Stellantis

Media Marketing Manager

Auburn Hills, MI · On-site

The Media and Digital Marketing Manager is responsible for integrated media strategy, digital ... YouTube, programmatic DSPs) * Experience collaborating with creative teams or agencies on asset ...

TripleLift

Partner Manager

Detroit, MI · On-site

About TripleLift We're TripleLift, an advertising platform on a mission to elevate digital ... Find out how TripleLift raises up the programmatic ecosystem at triplelift.com. The Role TripleLift ...

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Programmatic Digital information

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Michigan? For Programmatic Digital jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Michigan look for? The top searched job categories for Programmatic Digital jobs in Michigan are:
What cities in Michigan are hiring for Programmatic Digital jobs? Cities in Michigan with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Product & Program Transition Leader

Product & Program Transition Leader

Ford Motor Company

Dearborn, MI • On-site

Full-time

Medical, Dental, Vision, Life, PTO

Posted 8 days ago

Job description


In this position...
Be at the forefront of Ford's product transformation!
We are seeking a highly specialized and experienced Product Structure Transformation Lead to spearhead a critical, company-wide initiative focused on fundamentally reshaping Ford's product data landscape. This role offers a unique opportunity to define the future of Ford's product data through the application of advanced architectural principles and the development of intelligent, programmatic solutions.
The ideal candidate will be a seasoned architect with a deep, nuanced understanding of complex product structures, proven expertise in data transformation, and a profound grasp of product architectural elements and their underlying logic. This role requires a scientific and focused approach to decompose, define, and translate intricate product data. Responsibilities include in-depth analysis of current product data architectures, defining foundational elements, meticulously mapping data to a future state, developing sophisticated transformation logic, and collaborating with cross-functional teams to execute this precise data transformation at scale using programmatic accelerators.
Responsibilities
What you'll do...
  • Conduct comprehensive analysis of existing product structures, identifying architectural patterns, data flows, and interdependencies.
  • Decompose complex product structures into foundational data objects and elemental components (e.g., entities, business objects, relationships, data fields).
  • Determine value-added vs. non-value-added entities within the current product data landscape, guiding optimization efforts.
  • Collaborate with cross-functional teams to define the desired future product structure, incorporating advanced architectural principles.
  • Understand and define decomposed elemental datasets required for the future state product architecture.
  • Meticulously map current state product data elements to future state elements, ensuring precise translation paths.
  • Develop sophisticated transformation logic and translate these into robust, scalable "programmatic accelerators" for automated data processing.
  • Oversee and execute the translation of current state product datasets into future state datasets at scale, leveraging developed accelerators.

Qualifications
You'll have...
  • Bachelor's degree in engineering, Computer Science, or a related highly analytical field.
  • 10-15 years of progressive experience in product architecture, complex data transformation, or related fields, with a significant emphasis on product structure definition and management.
  • Profound understanding and hands-on experience with product architectural elements, including homogeneous and modular architectures.
  • Demonstrated knowledge of platform engineering constructs, design structure metrics, associated product family design, and modular function deployment.
  • Expertise in mass customization concepts and the ability to define and implement strategies for managing product variety.
  • Proven capability to create indices to measure the cost of variety within product portfolios.
  • In-depth knowledge of product development processes and product data release frameworks.
  • Mastery of deep principles of rule engines used for defining and managing complex product configurations and relationships.
  • Extensive experience with and understanding of transformation logic for large-scale data translation and system integration.
  • Ability to architect how platforms, models, and products are structured and how configurations are created.
  • Exceptional ability to understand and define complex data elements and data architectures.
  • Experience with data strategy and transformational frameworks specific to product data.
  • Proven ability to build logical structures and constructs for intricate transformation logics.
  • Strong experience with data modeling and analysis, especially for product lifecycle management (PLM) data.
  • Comprehensive understanding of PLM systems and their integration with product definition processes.
  • Ability to interpret and utilize data generated from 3DX applications.
  • Track record of leading large-scale, complex digital transformation initiatives, particularly those involving core product data.
  • Ability to drive business adoption of large-scale transformation, plan for training and ensure smooth adoption of new tools
  • Proven ability to lead and manage cross-functional teams in a highly technical and analytical environment.
  • Excellent communication, collaboration, and advanced problem-solving skills, with the ability to articulate complex technical concepts clearly.
  • Exceptional abstract thinking and whiteboarding skills for conceptualizing and designing complex architectural solutions.
  • Significant experience in an engineering and manufacturing environment, ideally within a large-scale product development organization.

Even better, you will have...
  • Direct experience within the automotive industry.
  • Experience with Product & Bill of Material (EBOM, MBOM, & BOP) structures and processes.
  • Master's degree in a relevant technical or engineering field.
  • Working knowledge of 3DX software.
  • Experience with change management and other business management initiatives related to large-scale transformations.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.
This position is leadership level 6 and ranges from $115,500-218,100.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: https://fordcareers.co/LL6
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.
#LI-Hybrid
#LI- DE2
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About Ford

Sourced by ZipRecruiter

At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow's transportation.

Industry

Civil engineering construction

Company size

51 - 200 Employees

Headquarters location

Doral, FL, US

Year founded

1982

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