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Programmatic Advertising Remote Jobs in Michigan

Programmatic Advertising Remote information

What are the key skills and qualifications needed to thrive as a Programmatic Advertising Specialist in a remote role, and why are they important?

To excel as a Programmatic Advertising Specialist in a remote setting, you need a strong grasp of digital marketing concepts, data analysis, and experience with programmatic ad buying, often backed by a relevant degree or certifications such as Google Display & Video 360. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools, and industry certifications is typically required. Exceptional communication, proactive problem-solving, and self-management skills help you collaborate effectively with distributed teams and clients. These competencies ensure campaigns are optimized, goals are met efficiently, and clients receive high ROI in the fast-evolving digital advertising landscape.

What are some common challenges faced by remote professionals in programmatic advertising, and how can they be managed?

Remote professionals in programmatic advertising often face challenges such as coordinating with cross-functional teams across time zones, staying updated with rapidly evolving ad technologies, and maintaining clear communication with clients and partners. To manage these challenges, it's helpful to establish regular check-ins, use collaborative project management tools, and proactively share updates and insights with team members. Additionally, dedicating time for continuous learning and staying engaged with industry trends is crucial for success in a remote environment.

What is programmatic advertising in a remote job context?

Programmatic advertising refers to the automated buying and selling of digital advertising space using software and data-driven strategies. In a remote job context, professionals manage campaigns, analyze data, and optimize ad performance from anywhere, collaborating with teams and clients virtually. This role typically requires proficiency with programmatic platforms, understanding of digital marketing, and strong communication skills to coordinate across time zones. Remote programmatic advertising jobs offer flexibility while leveraging technology to streamline ad delivery and maximize ROI for clients.

What is the difference between Programmatic Advertising Remote vs Programmatic Media Buyer?

AspectProgrammatic Advertising RemoteProgrammatic Media Buyer
CredentialsExperience with ad platforms, certifications like IAB or Google AdsSimilar certifications, often required to operate ad platforms
Work EnvironmentRemote, digital workspace, collaborative toolsRemote or in-office, client-facing or agency setting
Industry UsageUsed across digital marketing agencies, brands, ad tech firmsCommonly employed in media agencies, brands, and ad tech companies

Programmatic Advertising Remote and Programmatic Media Buyer roles share similar credentials and work environments, often involving digital platforms and certifications. While Programmatic Advertising Remote emphasizes a remote, flexible setup, Programmatic Media Buyers focus on executing ad campaigns across various platforms. Both roles are integral to digital marketing and frequently overlap in skills and industry usage.

What are popular job titles related to Programmatic Advertising Remote jobs in Michigan? For Programmatic Advertising Remote jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Programmatic Advertising Remote jobs in Michigan look for? The top searched job categories for Programmatic Advertising Remote jobs in Michigan are:
What cities in Michigan are hiring for Programmatic Advertising Remote jobs? Cities in Michigan with the most Programmatic Advertising Remote job openings:
Audience Data Operations Coordinator

Audience Data Operations Coordinator

Audacy, Inc.

Southfield, MI • Remote

$70K - $80K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago


Audacy rating

4.9

Company rating: 4.9 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

63rd of 65 rated media


Job description

Overview

Job Title: Audience Data & Operations Coordinator

Department: Digital

Reporting To: Senior Director, Data and Audience Products

Employment Type: Full-Time

Location(s): Open (East Coast Preferred)

Work Arrangement: Remote

Pay Transparency: 

The anticipated starting salary range is $70,000-80,000/yr. Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity.

Audacy offers employees who are eligible for benefits with a comprehensive benefits package which includes: a health care coordinator, medical, dental, vision, mental health, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, flex-time away/vacation days, personal, parental, volunteer), 401(k) retirement plan, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance.

Overview:

Audacy is seeking an Audience Data & Operations Coordinator to support the day-to-day execution of our audience data and identity products. This role sits at the center of Sales, Product, and our vendor ecosystem, acting as a key operational resource to ensure our audience capabilities are properly built, maintained, and clearly communicated to internal teams and clients.

Responsibilities

What You'll Do:

  • Audience & DMP Operations: Build and configure audience segments in our DMP and ad servers based on requests from Sales, Planning, and Account Management. QA and maintain existing segments, ensuring accuracy and proper taxonomy; work with third-party data vendors to ensure segments are current, correctly mapped, and performing to expectations. Troubleshoot audience delivery issues, partnering with Ad Ops and Engineering to diagnose and resolve problems quickly.
  • Liaison: Sales, Product & Vendors: Support day-to-day requests across Sales, Planning, Account Management, and the Audience Product team for all audience and data related needs. Coordinate client audience onboarding requests, provide clear instructions, answer questions, and keep Sales updated when segments are live. Track and escalate audience related support tickets to the appropriate teams, ensuring timely resolution and keeping stakeholders informed throughout.
  • Reporting & Cost Savings: Help produce monthly reports on audience data usage, segment performance, data cost, and margin; distribute month-end data usage reporting to vendors. Support monitoring of Audacy's first-party data performance and assist in reporting on cost savings achieved by reducing reliance on third-party alternatives. Assist with outstanding invoicing questions from vendors and help reconcile data costs against usage.
  • GTM & Sales Enablement: Handle incoming RFP and data questionnaire requests from Sales, helping ensure questions related to privacy, data practices, and audience methodology are accurately completed and returned promptly. Help maintain Audacy's Audience Playbook, keeping data capabilities, products, and workflows current so Sales and Operations always have a clear reference. Assist with testing and QA of new audience and data products, documenting results and flagging issues to ensure a successful launch before going live with clients.
Qualifications

Required:

  • 1-3 years of experience in digital advertising, ad tech, media, or data operations.
  • Bachelor's degree in Marketing, Business, Data Science, Communications, or related field.
  • Strong organizational skills with the ability to manage multiple priorities and deadlines across teams without dropping the ball.
  • Appreciation for data privacy and the importance of protecting listener data integrity is a must.
  • Exposure to programmatic advertising and DSP platforms (e.g., The Trade Desk, DV360) a plus.

More About You:

  • The ideal candidate understands the importance of data privacy and is committed to protecting the integrity of Audacy's listener data in everything they do.
  • Self-starter who can take initiative, work independently, and drive tasks to completion.
  • Clear communicator who can translate technical concepts for non-technical stakeholders.
  • Understanding of digital advertising ecosystems: programmatic, streaming audio, podcast, or display.
  • Must be able to maintain key relationships with Sales, Planning, Account Management, Ad Operations, Engineering / Data Science, Audience Product Manager, and Third-Party Data & Identity Vendors.

#LI-CM3

#LI-Remote

Important Notes:

Please be aware that Audacy will never ask you to send money at any point during the hiring process. Communication from legitimate Audacy representatives will only come from email addresses ending in @audacy.com. If you receive any suspicious requests or communications, please verify their authenticity before responding.

About Us

Audacy is a scaled, leading multi-platform audio content and entertainment company differentiated by its exclusive, premium audio content. Audacy operates one of the country's two scaled radio broadcasting groups with leading positions across the country's largest markets, as well as one of the country's largest podcast networks and the Audacy direct-to-consumer streaming platform. Audacy is a major event producer and a digital marketing solutions provider and is the unrivaled leader in local news and sports radio. Learn more at www.audacyinc.com, Facebook, X, LinkedIn and Instagram.

EEO

Audacy is an Equal Opportunity Employer. Audacy affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Audacy, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call 1-610-660-5614. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis.

Employment Type: FULL_TIME