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Programmatic Digital Jobs in Michigan (NOW HIRING)

Sales Assistant

Detroit, MI · On-site

$18.50 - $24.25/hr

Set up digital ad campaigns (display, streaming, social, programmatic), gather and verify assets including creative, copy, and targeting details, partner with internal teams to ensure accurate, on ...

Sales Assistant

Detroit, MI · On-site

$18.50 - $24.25/hr

Set up digital ad campaigns (display, streaming, social, programmatic), gather and verify assets including creative, copy, and targeting details, partner with internal teams to ensure accurate, on ...

It's a strong fit for someone who wants real ownership, operates with urgency, and is looking to grow deeper in digital and programmatic media. Responsibilities: Client Relationship Ownership ...

Revenue Analyst

Detroit, MI · On-site

$50K - $80K/yr

About TripleLift We're TripleLift, an advertising platform on a mission to elevate digital ... Find out how TripleLift raises up the programmatic ecosystem at triplelift.com. Overview TripleLift ...

Showing results 21-40

Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Michigan? For Programmatic Digital jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Michigan look for? The top searched job categories for Programmatic Digital jobs in Michigan are:
What cities in Michigan are hiring for Programmatic Digital jobs? Cities in Michigan with the most Programmatic Digital job openings:

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 13 days ago


Job description

Company Description

Martin Retail Group is a leading force in local retail marketing, specializing in strategic, turn-key solutions for global automotive brands. Since our founding in 1977, we've grown to 400+ team members across the United States, representing thousands of dealerships and placing over $1B of media annually - all focused on helping our clients sell more cars and trucks. We pride ourselves on being more than a traditional "ad agency," delivering targeted results. We're also backed by the incredible resources of Publicis Groupe, offering unparalleled world-class technology and capabilities. If you're looking to make a significant impact in a dynamic, specialized field, explore a career with us.

Overview

The Campaign Coordinator will play a critical role overseeing accounts that he or she will plan, execute and optimize digital campaigns.

Responsibilities
  • Work closely with Campaign Management team to implement campaigns and provide media solutions
  • Create and manage Insertion Orders including reconciling invoices for payment
  • Understand agency's digital and audience strategy to be able to effectively communicate with agency partners, clients and stakeholders and integrate into media plans
  • Demonstrate diligence, attention to detail and adherence to programmatic and addressable best practices throughout the full programmatic campaign life cycle
  • Maintain and organize campaign-specific materials in team's shared document repository
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns utilizing Media Ops reporting, email correspondence, and/or Teams communication channels
  • Assist in the development of client-facing campaign performance reports as needed
  • Manage the creation, QA, and delivery of insertion orders based on client requests
  • Assist in monitoring the delivery of campaign assets from Traffic / Ad Ops teams and responsible for providing additional relevant campaign documentation to trading teams in preparation for campaign launch
  • Responsible for campaign QA process to ensure accurate campaign taxonomy, implementation, pacing, and performance
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
  • Work with media partners to share media performance reporting and to ensure accurate platform implementation
Qualifications

Education: 

  • 4-year degree in advertising, marketing, or relevant field

Experience:

  • 1 year agency and media experience in fast-paced, live, programmatic offerings preferred

Skills:

  • Proven track record of interpersonal skills to work with a variety of people in different internal departments, as well as and external vendors and clients across the US
  • Must contribute positively to team culture and thrives in both collaborative and independent work environments
  • Outstanding organizational and communication skills and enjoys working in a fast-paced environment
  • Exceptional experience with digital media planning and buying including programmatic
  • Strong communication skills, verbal and written, and presentation skills
  • Strong analytical and data-driven decision-making skills
  • Great work ethic and detail oriented
  • Client-focused with a strong sense of urgency
  • Working knowledge in Microsoft Office Suite with intermediate to advanced understanding of Excel, or willingness to expand skillset
Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

 Compensation Range: USD $ - . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/24/2026.Employment Type: FULL_TIME