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Programmatic Digital Jobs in Michigan (NOW HIRING)

KORTX

Senior Ad Operations Specialist

Berkley, MI · On-site

We blend programmatic media, creative strategy, and advanced analytics to drive measurable results ... Familiarity with technical aspects of the digital advertising ecosystem: creatives, website tagging ...

Kortx

Senior Ad Operations Specialist

Berkley, MI · On-site

We blend programmatic media, creative strategy, and advanced analytics to drive measurable results ... Familiarity with technical aspects of the digital advertising ecosystem: creatives, website tagging ...

Outfront Media

Account Executive

Grand Rapids, MI · On-site

Experience with OOH, transit, digital, or programmatic media is a strong plus * Proficiency in Microsoft Office (especially Excel) Why OUTFRONT? * IRL Advantage: In a fragmented digital world, we ...

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Programmatic Digital information

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Michigan? For Programmatic Digital jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Michigan look for? The top searched job categories for Programmatic Digital jobs in Michigan are:
What cities in Michigan are hiring for Programmatic Digital jobs? Cities in Michigan with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Senior Ad Operations Specialist

Senior Ad Operations Specialist

KORTX

Berkley, MI • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago

Job description

About KORTX

KORTX is a modern media agency specializing in integrated advertising solutions for brands, agencies, and franchise organizations. We blend programmatic media, creative strategy, and advanced analytics to drive measurable results. 

Rooted in the resilience and creativity of Detroit, our team thrives on innovation, collaboration, and accountability to drive transformative results for our clients. Every member of our team contributes to our shared success, bringing unique perspectives and skillsets to the table.

About the Role

We are looking for a Senior Ad Operations Specialist who lives and breathes The Trade Desk. This is a hands-on execution role for someone who takes pride in running campaigns at a high level .

You will be responsible for managing a significant portion of our programmatic portfolio and will work closely with our Sales, Account Management and Strategy teams to deliver results for clients. Our office is located in Berkley, MI, local candidates preferred.

What You'll Do
  • Own end-to-end campaign management on The Trade Desk — setup, trafficking, optimization, and reporting
  • Manage and optimize campaigns across display, video, CTV, audio, and native
  • Develop and execute audience targeting strategies using first and third-party data
  • Monitor pacing, performance, and delivery daily and make real-time adjustments to hit KPIs
  • Serve as an internal Trade Desk subject matter expert — troubleshoot issues, identify platform capabilities, and share knowledge with junior team members
  • Partner with Strategy and Account teams to translate client goals into programmatic execution plans
  • Contribute to process documentation, campaign templates, and operational best practices
  • Informally mentor Ad Ops staff on Trade Desk best practices and platform navigation
What We’re Looking For
  • 4–7 years of hands-on programmatic experience, with at least 3 years working directly in The Trade Desk as a primary platform
  • Deep knowledge of TTD features including audience segmentation, bid optimization, deal management, and reporting
  • Experience managing campaigns at meaningful scale — $10M+ in annual spend under management preferred
  • Strong analytical mindset — comfortable in data and able to turn numbers into decisions
  • Familiarity with technical aspects of the digital advertising ecosystem: creatives, website tagging, ad serving and trafficking, identity and targeting, and measurement and verification
  • Experience with martech platforms and integrations (DV, IAS,  CM360, Liveramp, Dstillery, AppsFlyer, Foursquare, etc)
  • Ability to manage multiple campaigns and priorities simultaneously without dropping the ball
  • Clear communicator who can translate technical details for non-technical stakeholders
  • Self-starter who does not need to be managed closely to deliver excellent work
  • The Trade Desk certification strongly preferred

Competitive compensation and benefits package

  • This position offers a competitive salary commensurate with experience and qualifications
  • Medical, Vision and Dental on day 1 for you and your family
  • Open Vacation Policy
  • Opportunity for discretionary bonus 
  • Paid Maternity and Paternity programs
  • Safe Harbor 401k plan with employer match
  • Wellness and cell phone stipend
  • Birthday gift card and employee tenure bonus
  • Hybrid work environment that emphasizes flexibility and balance, offering the option to work from home or from our modern office in Berkley, MI. 

www.kortx.io

KORTX is an equal opportunity employer. We’re committed to building a diverse, inclusive team where everyone belongs. All applicants will be considered without regard to race, religion, gender identity, sexual orientation, disability, age, veteran status, or any other protected status.

We do not currently sponsor H-1B visas
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