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Programmatic Media Jobs in California (NOW HIRING)

MW Partner

Programmatic Media Buyer

San Francisco, CA · On-site

MW Partners is currently seeking a Programmatic Media Buyer to work for our client who is a global leader in multimedia and creativity software products. Responsibilities and duties: * Execute ...

Brill Media

Programmatic Media Buyer

Los Angeles, CA · On-site

As the Programmatic Media Buyer, you will be working inside The Trade Desk and other top demand-side platforms to run client campaigns. Youll work closely with our team to create fantastic marketing ...

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All JobsProgrammatic Media JobsProgrammatic Media Jobs in California

Programmatic Media information

See California salary details

$10.9K

$55.5K

$63.2K

How much do programmatic media jobs pay per year?

As of Jul 16, 2026, the average yearly pay for programmatic media in California is $55,513.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,300.00 and $61,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Programmatic Media Specialist, and why are they important?

To thrive as a Programmatic Media Specialist, you need a solid understanding of digital advertising, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk or Google DV360, as well as certification in programmatic advertising tools, is highly valued. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart in this role. These competencies are crucial for efficiently managing ad spend, driving campaign performance, and collaborating with clients or cross-functional teams.

What does a programmatic media specialist do?

A programmatic media specialist manages the automated buying and placement of digital advertising campaigns using demand-side platforms (DSPs) and data analysis tools. They optimize ad performance through audience targeting, bid adjustments, and campaign analysis to maximize return on investment. Strong analytical skills and familiarity with ad tech tools are essential for this role.

What is programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process allows advertisers to target specific audiences in real time, optimizing campaigns for better performance and efficiency. Programmatic media buying includes various ad formats like display, video, mobile, and social, and relies heavily on algorithms and artificial intelligence to make purchasing decisions. It has revolutionized digital marketing by increasing transparency, targeting accuracy, and scalability.

How does a Programmatic Media professional typically collaborate with creative and analytics teams to ensure campaign success?

Programmatic Media professionals work closely with both creative and analytics teams to drive the success of digital advertising campaigns. They provide data-driven insights to the creative team, helping tailor ad assets for targeted audiences and optimal formats. Regular meetings with analytics teams ensure ongoing performance monitoring, allowing for quick optimizations based on real-time data. This cross-functional collaboration ensures campaigns are both visually compelling and effectively targeted, leading to better results for clients and stakeholders.

What is the difference between Programmatic Media vs Programmatic Media Buyer?

AspectProgrammatic MediaProgrammatic Media Buyer
Role FocusStrategy, planning, and overseeing programmatic advertising campaignsExecuting, optimizing, and managing specific ad buys within campaigns
Required SkillsData analysis, media planning, digital marketing knowledgeNegotiation, campaign management, platform proficiency
Work EnvironmentStrategic teams, media agencies, digital marketing firmsAd operations teams, media agencies, digital platforms
CertificationsDigital marketing, media planning certificationsPlatform-specific certifications (e.g., DV, The Trade Desk)

Programmatic Media involves strategic planning and overseeing digital advertising campaigns, while Programmatic Media Buyers focus on executing and optimizing ad placements. Both roles require digital marketing knowledge, but the former is more strategic, and the latter is more operational.

What jobs make $3,000 a month without a degree?

In programmatic media, roles such as digital media buyers or ad operations specialists can earn around $3,000 monthly without a degree, especially with experience and proficiency in ad platforms like Google Ads or Facebook Ads. These jobs often require skills in data analysis, campaign management, and familiarity with automation tools, and may involve freelance or agency work with flexible schedules.

What kind of jobs in media bring in $150,000 a year?

In programmatic media, senior roles such as Programmatic Director, Media Strategist, or Digital Media Manager can earn $150,000 or more annually, especially with extensive experience, advanced skills in data analysis and ad tech platforms, and leadership responsibilities. These positions often require strong knowledge of programmatic advertising tools, data-driven decision making, and industry certifications.

What is a programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and algorithms. Programmatic media specialists use tools like demand-side platforms (DSPs) to optimize ad campaigns in real-time, targeting specific audiences across various digital channels.
What are popular job titles related to Programmatic Media jobs in California? For Programmatic Media jobs in California, the most frequently searched job titles are:
What job categories do people searching Programmatic Media jobs in California look for? The top searched job categories for Programmatic Media jobs in California are:
Programmatic Media jobs near you
Infographic showing various Programmatic Media job openings in California as of July 2026, with employment types broken down into 1% Internship, 1% As Needed, 75% Full Time, 18% Part Time, 2% Temporary, and 3% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $55,513 per year, or $26.7 per hour.

Programmatic Media Buyer

MW Partner

San Francisco, CA • On-site

Other

Re-posted 5 days ago

Job description

MW Partners is currently seeking a Programmatic Media Buyer to work for our client who is a global leader in multimedia and creativity software products.

Responsibilities and duties:

  • Execute programmatic campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope
  • Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyers
  • Engage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirements
  • Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met
  • Monitor campaign performance across Media Buyers on an ongoing basis and ensure campaigns are meeting expectations
  • Analyze campaign performance data and action on optimizations across multiple DSP's

Requirements:

  • 1 year of hands-on, in-platform programmatic display and YouTube at an agency, media trading desk, or media vendor required.
  • 1+ year of managing programmatic media planning or buying workflows
  • Working proficiency with Excel (pivot tables, lookups, etc.)
  • Experience optimizing media toward multi-touch attribution data preferred
  • Experience with FlashTalking ad serving tools and Client Audience Manager DMP preferred
  • Bachelor's Degree
  • Hands-on experience DSP platforms including DV360, Yahoo/Verizon, TTD, and the Client Ad Cloud.
  • Experience managing end-to-end programmatic media planning and buying workflows-from discovery phase through post-mortem reporting
  • Solid comprehension of programmatic media optimization concepts and able to communicate them clearly to non-technical audiences
  • Broad understanding of the programmatic media and paid social landscape
  • Ability to analyze and draw meaningful and actionable insights from data
  • Excellent time management and multitasking skills

For a confidential discussion or to find out more, contact Ashutosh Nayak on 909-206-4168 or apply now.