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Programmatic Media Jobs in California (NOW HIRING)

Meta

Media Manager, Consumer Marketing

Menlo Park, CA · On-site

$124K/yr

Understanding of programmatic media buying, including platform mechanics, audience/data management, and optimization levers * Experience managing media agency partners to deliver against both ...

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All JobsProgrammatic Media JobsProgrammatic Media Jobs in California

Programmatic Media information

See California salary details

$10.9K

$55.5K

$63.2K

How much do programmatic media jobs pay per year?

As of Sep 5, 2026, the average yearly pay for programmatic media in California is $55,513.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,300.00 and $61,700.00 per year, depending on experience, location, and employer.

What is programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process allows advertisers to target specific audiences in real time, optimizing campaigns for better performance and efficiency. Programmatic media buying includes various ad formats like display, video, mobile, and social, and relies heavily on algorithms and artificial intelligence to make purchasing decisions. It has revolutionized digital marketing by increasing transparency, targeting accuracy, and scalability.

How does a programmatic media professional typically collaborate with creative and analytics teams to ensure campaign success?

Programmatic Media professionals work closely with both creative and analytics teams to drive the success of digital advertising campaigns. They provide data-driven insights to the creative team, helping tailor ad assets for targeted audiences and optimal formats. Regular meetings with analytics teams ensure ongoing performance monitoring, allowing for quick optimizations based on real-time data. This cross-functional collaboration ensures campaigns are both visually compelling and effectively targeted, leading to better results for clients and stakeholders.

What are the key skills and qualifications needed to thrive as a programmatic media specialist, and why are they important?

To thrive as a Programmatic Media Specialist, you need a solid understanding of digital advertising, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk or Google DV360, as well as certification in programmatic advertising tools, is highly valued. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart in this role. These competencies are crucial for efficiently managing ad spend, driving campaign performance, and collaborating with clients or cross-functional teams.

What is the difference between Programmatic Media vs Programmatic Media Buyer?

AspectProgrammatic MediaProgrammatic Media Buyer
Role FocusStrategy, planning, and overseeing programmatic advertising campaignsExecuting, optimizing, and managing specific ad buys within campaigns
Required SkillsData analysis, media planning, digital marketing knowledgeNegotiation, campaign management, platform proficiency
Work EnvironmentStrategic teams, media agencies, digital marketing firmsAd operations teams, media agencies, digital platforms
CertificationsDigital marketing, media planning certificationsPlatform-specific certifications (e.g., DV, The Trade Desk)

Programmatic Media involves strategic planning and overseeing digital advertising campaigns, while Programmatic Media Buyers focus on executing and optimizing ad placements. Both roles require digital marketing knowledge, but the former is more strategic, and the latter is more operational.

What does a programmatic media specialist do?

A programmatic media specialist manages digital advertising campaigns using automated platforms and tools to buy and optimize ad placements in real-time. They analyze data, set targeting parameters, and use demand-side platforms (DSPs) to improve campaign performance and achieve marketing goals.

What are popular job titles related to Programmatic Media jobs in California?

For Programmatic Media jobs in California, the most frequently searched job titles are:

What job categories do people searching Programmatic Media jobs in California look for?

The top searched job categories for Programmatic Media jobs in California are:

Programmatic Media jobs near you
Infographic showing various Programmatic Media job openings in California as of August 2026, with employment types broken down into 1% Internship, 69% Full Time, 24% Part Time, 1% Temporary, and 5% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $55,513 per year, or $26.7 per hour.

Programmatic Account Manager

The Weather Channel

San Francisco, CA • On-site

Full-time

Re-posted 3 days ago

Job description

Company Description
The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital properties (weather.com, mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks. The Weather Channel online properties reach 60 million unique Web consumers each month. This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectors.
Job Description
Key Tasks & Responsibilities:
• Manage and grow a roster of key programmatic and pre-empt accounts by offering outstanding service and strategic recommendations.
• Responsible for all new preferred deals and pre-empt partners as well as relationship management of existing deals and clients.
• Work closely with the programmatic yield and operations team to rapidly onboard new customers.
• Build, maintain and manage relationships with Agencies, Trading Desks, DSPs, networks, and all demand sources.
• Assist in creation of persuasive sales presentations on programmatic media using market trends, case studies and TWC products
• Work cross-functionally with operations and yield teams to set up campaigns for success.
• Manage successful client deployments and ensure ongoing high client satisfaction; and renewal for reoccurring and incremental business
Qualifications
Desired Skills & Experience
• Proven experience in programmatic and online advertising from an operational and sales perspective.
• Proven track record of growing accounts by forging a strong relationship with clients, understanding their objectives and recommending best strategies.
• Effective time management skills--ability to prioritize and meet deadlines.
• Expertise in working with SSPs, RTB, DSPs, ad exchanges, aggregators, ad servers, and other optimization platforms is a plus.
• Experience managing CPA, CPC, and CPM marketing campaigns.
• Solid experience in Excel and MS Office, including pivot tables, chart-making, and manipulation of large data sets.
• Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced start-up environment.
• Willingness to do whatever it takes to get the job done.
• Professional demeanor.
• Strong oral and written communication skills.
• 2-4 years' experience in digital advertising, with at least 1-2 years in programmatic media at a major publisher, agency or programmatic technology company
Additional Information

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