1

Programmatic Media Jobs in California (NOW HIRING)

Plan and allocate budgets across B2C and B2B channels including paid social, programmatic display, paid search, retail media, affiliate, traditional media, and emerging platforms. * Identify ...

These media platforms include Paid Social (Meta, LinkedIn, Reddit, TikTok & more) and other digital marketing channels, including but not limited to programmatic media buys (programmatic display ...

These media platforms include Paid Social (Meta, LinkedIn, Reddit, TikTok & more) and other digital marketing channels, including but not limited to programmatic media buys (programmatic display ...

Paid Social Media Manager

Lafayette, CA · On-site

$70K - $90K/yr

These media platforms include Paid Social (Meta, LinkedIn, Reddit, TikTok & more) and other digital marketing channels, including but not limited to programmatic media buys (programmatic display ...

These media platforms include Paid Social (Meta, LinkedIn, Reddit, TikTok & more) and other digital marketing channels, including but not limited to programmatic media buys (programmatic display ...

ODK Media, Inc. is a media group headquartered in Fullerton, CA that provides access to premium ... The programmatic advertising ecosystem is a sophisticated, fast-paced landscape. ODK Media, Inc. is ...

We are a global digital agency comprised of strategists, creatives, media experts, data scientists ... We are looking for an Assistant Programmatic Buyer to join our dynamic media department at Moontide ...

$90K/yr

About the Role The Media Operations team is focused on hands-on-keyboard activation of digital ... Programmatic DSPs: DV360, TTD, Amazon DSP, etc. * Ad Servers: Campaign Manager * Social Buying ...

Develop and oversee integrated media strategies and plans across all channels, including TV (Upfront experience preferred), video, audio, digital, programmatic, and emerging platforms, ensuring ...

next page

Showing results 1-20

Programmatic Media information

See California salary details

$10.9K

$55.5K

$63.2K

How much do programmatic media jobs pay per year?

As of Jul 20, 2026, the average yearly pay for programmatic media in California is $55,513.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,300.00 and $61,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Programmatic Media Specialist, and why are they important?

To thrive as a Programmatic Media Specialist, you need a solid understanding of digital advertising, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk or Google DV360, as well as certification in programmatic advertising tools, is highly valued. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart in this role. These competencies are crucial for efficiently managing ad spend, driving campaign performance, and collaborating with clients or cross-functional teams.

What does a programmatic media specialist do?

A programmatic media specialist manages the automated buying and placement of digital advertising campaigns using demand-side platforms (DSPs) and data analysis tools. They optimize ad performance through audience targeting, bid adjustments, and campaign analysis to maximize return on investment. Strong analytical skills and familiarity with ad tech tools are essential for this role.

What is programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process allows advertisers to target specific audiences in real time, optimizing campaigns for better performance and efficiency. Programmatic media buying includes various ad formats like display, video, mobile, and social, and relies heavily on algorithms and artificial intelligence to make purchasing decisions. It has revolutionized digital marketing by increasing transparency, targeting accuracy, and scalability.

How does a Programmatic Media professional typically collaborate with creative and analytics teams to ensure campaign success?

Programmatic Media professionals work closely with both creative and analytics teams to drive the success of digital advertising campaigns. They provide data-driven insights to the creative team, helping tailor ad assets for targeted audiences and optimal formats. Regular meetings with analytics teams ensure ongoing performance monitoring, allowing for quick optimizations based on real-time data. This cross-functional collaboration ensures campaigns are both visually compelling and effectively targeted, leading to better results for clients and stakeholders.

What is the difference between Programmatic Media vs Programmatic Media Buyer?

AspectProgrammatic MediaProgrammatic Media Buyer
Role FocusStrategy, planning, and overseeing programmatic advertising campaignsExecuting, optimizing, and managing specific ad buys within campaigns
Required SkillsData analysis, media planning, digital marketing knowledgeNegotiation, campaign management, platform proficiency
Work EnvironmentStrategic teams, media agencies, digital marketing firmsAd operations teams, media agencies, digital platforms
CertificationsDigital marketing, media planning certificationsPlatform-specific certifications (e.g., DV, The Trade Desk)

Programmatic Media involves strategic planning and overseeing digital advertising campaigns, while Programmatic Media Buyers focus on executing and optimizing ad placements. Both roles require digital marketing knowledge, but the former is more strategic, and the latter is more operational.

What jobs make $3,000 a month without a degree?

In programmatic media, roles such as digital media buyers or ad operations specialists can earn around $3,000 monthly without a degree, especially with experience and proficiency in ad platforms like Google Ads or Facebook Ads. These jobs often require skills in data analysis, campaign management, and familiarity with automation tools, and may involve freelance or agency work with flexible schedules.

What kind of jobs in media bring in $150,000 a year?

In programmatic media, senior roles such as Programmatic Director, Media Strategist, or Digital Media Manager can earn $150,000 or more annually, especially with extensive experience, advanced skills in data analysis and ad tech platforms, and leadership responsibilities. These positions often require strong knowledge of programmatic advertising tools, data-driven decision making, and industry certifications.

What is a programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and algorithms. Programmatic media specialists use tools like demand-side platforms (DSPs) to optimize ad campaigns in real-time, targeting specific audiences across various digital channels.
What are popular job titles related to Programmatic Media jobs in California? For Programmatic Media jobs in California, the most frequently searched job titles are:
What job categories do people searching Programmatic Media jobs in California look for? The top searched job categories for Programmatic Media jobs in California are:
Infographic showing various Programmatic Media job openings in California as of July 2026, with employment types broken down into 1% Internship, 1% As Needed, 75% Full Time, 18% Part Time, 2% Temporary, and 3% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $55,513 per year, or $26.7 per hour.

Senior Campaign Manager, Programmatic

Publicis Groupe Holdings B.V

Burbank, CA

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 10 days ago


Job description

Company Description

"If you can dream it, you can do it"- Walt Disney Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Hulu, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+. 

We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future. 

We also too believe that if you can dream it, you can do it. 

Overview

The Precision team is Zenith's in-house hands-on-keyboard programmatic buying group. Precision services all clients across the Zenith agency and works very closely with the over-arching Strategy and Digital Investment departments. They are a highly specialized team that is passionate about programmatic strategy and the ever-evolving digital landscape (particularly as it relates to new ad tech and new types of data collection). They also are internal advocates within the agency pushing other departments to leverage programmatic data to mine new audience insights that might inform or support broader marketing strategies. 

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. This role is ideal for someone who is proactive, solutions-oriented, and motivated to step outside of defined responsibilities to drive impact, collaborate cross-functionally, and continuously grow their skill set.

Responsibilities
  • Effectively communicate digital strategies and rational for tactical approaches for each campaign
  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations.
  • Develop, grow, and maintain relationships with Precision customers through exceptional client service
  • Work with media partners to ensure accurate platform implementation
  • Serve as the primary point of contact for day-to-day communication with external partners, ensuring timely coordination, clear alignment on campaign objectives, and proactive resolution of any issues that arise.
  • Troubleshoot issues on all pre-production and live campaigns
  • Exposure to and activation experience of Private Marketplaces (PMP) 
  • Oversee campaign QA process
  • Partner with Analyst on campaign measurement reporting and insights generation
  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
  • Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Qualifications
  • Bachelor's degree in marketing or advertising highly preferred
  • 2+ years of experience in programmatic media
  • Hands-on experience executing and optimizing media buys within DSP platforms
  • Managed end-to-end campaign execution, from initial planning and setup through to post-launch performance analysis.
  • Monitored in-flight performance and implemented data-driven optimizations to improve delivery, efficiency, and key KPIs.
  • Translate campaign performance into clear, compelling narratives. Identify key trends, explain performance drivers, and deliver actionable recommendations that inform optimization strategies and future campaign planning.
  • Proficiency in Excel
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Strong project management skills
  • Strong desire to contribute to a team 
  • Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
  • Hands on keyboard experience buying YouTube inventory within DV360 or Google Ads is a plus
Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. 

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

 Compensation Range: USD $60,800.00 - USD $80,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/24/2026.Employment Type: FULL_TIME