ZipRecruiter

Log In

1

Programmatic Media Jobs in California (NOW HIRING)

Balance Health

Paid Media Manager

Concord, CA · On-site

$70K - $80K/yr

ZocDoc) to programmatic, display, and beyond. The ideal candidate will possess excellent ... The Paid Media Manager will be responsible for budget allocation across channels and across brands ...

The Tiziano Project

Media Manager

Los Angeles, CA · On-site +1

$132K - $137K/yr

Experience with programmatic advertising and SEO/SEM strategies. * Knowledge of content creation and multimedia production. * Ability to interpret data to drive strategic media decisions. Benefits:

SINE Digital

Media Planner

Los Angeles, CA · On-site +1

We are seeking a Media Planner based in Los Angeles to support a portfolio of performing arts ... Support programmatic planning and activation across platforms such as DV360, MNTN, and StackAdapt

H&L Partners

Group Media Director

Oakland, CA · Hybrid

$110K - $140K/yr

Train and supervise planners in all media--streaming video and audio, social, programmatic, TV, Radio, outdoor, etc. * Stimulate the team's productivity and growth by assigning work that aligns with ...

Tatari

Media Manager - Agency

San Francisco, CA · Hybrid

$70K - $90K/yr

Qualifications * 3-5 years of experience in TV and video media buying and planning; programmatic or platform trading experience is a plus. * Deep understanding of the TV and streaming landscape ...

Tatari

Media Manager, Agency

Los Angeles, CA · Hybrid

$70K - $90K/yr

Qualifications * 3-5 years of experience in TV and video media buying and planning; programmatic or platform trading experience is a plus. * Deep understanding of the TV and streaming landscape ...

H&L Partners

Group Media Director

Oakland, CA · On-site

$110K - $140K/yr

Train and supervise planners in all media-streaming video and audio, social, programmatic, TV, Radio, outdoor, etc. * Stimulate the team's productivity and growth by assigning work that aligns with ...

JOLT

Sales Director (Media)

Los Angeles, CA · On-site

$125K - $135K/yr

S. territory, with a focus on both direct and programmatic revenue growth. You will lead end-to-end ... Develop media recommendations and campaign strategies aligned to client objectives. * Ensure ...

JOLT

Sales Director (Media)

Los Angeles, CA · On-site

$125K - $135K/yr

S. territory, with a focus on both direct and programmatic revenue growth. You will lead end-to-end ... Develop media recommendations and campaign strategies aligned to client objectives. * Ensure ...

Netflix

Manager, Performance Marketing

Los Angeles, CA · On-site +1

The Marketing organization is seeking an innovative and strategic Performance Marketing expert with a deep specialization in programmatic media to drive incremental global membership growth. The ...

previous page

Showing results 41-60

All JobsProgrammatic Media JobsProgrammatic Media Jobs in California

Programmatic Media information

See California salary details

$10.9K

$55.5K

$63.2K

How much do programmatic media jobs pay per year?

As of Aug 6, 2026, the average yearly pay for programmatic media in California is $55,513.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,300.00 and $61,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a programmatic media specialist, and why are they important?

To thrive as a Programmatic Media Specialist, you need a solid understanding of digital advertising, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk or Google DV360, as well as certification in programmatic advertising tools, is highly valued. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart in this role. These competencies are crucial for efficiently managing ad spend, driving campaign performance, and collaborating with clients or cross-functional teams.

What does a programmatic media specialist do?

A programmatic media specialist manages digital advertising campaigns using automated platforms and data-driven strategies. They optimize ad placements, analyze performance metrics, and use tools like demand-side platforms (DSPs) to target audiences efficiently. Strong analytical skills and knowledge of digital ad ecosystems are essential for this role.

What is programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process allows advertisers to target specific audiences in real time, optimizing campaigns for better performance and efficiency. Programmatic media buying includes various ad formats like display, video, mobile, and social, and relies heavily on algorithms and artificial intelligence to make purchasing decisions. It has revolutionized digital marketing by increasing transparency, targeting accuracy, and scalability.

How does a programmatic media professional typically collaborate with creative and analytics teams to ensure campaign success?

Programmatic Media professionals work closely with both creative and analytics teams to drive the success of digital advertising campaigns. They provide data-driven insights to the creative team, helping tailor ad assets for targeted audiences and optimal formats. Regular meetings with analytics teams ensure ongoing performance monitoring, allowing for quick optimizations based on real-time data. This cross-functional collaboration ensures campaigns are both visually compelling and effectively targeted, leading to better results for clients and stakeholders.

What is the difference between Programmatic Media vs Programmatic Media Buyer?

AspectProgrammatic MediaProgrammatic Media Buyer
Role FocusStrategy, planning, and overseeing programmatic advertising campaignsExecuting, optimizing, and managing specific ad buys within campaigns
Required SkillsData analysis, media planning, digital marketing knowledgeNegotiation, campaign management, platform proficiency
Work EnvironmentStrategic teams, media agencies, digital marketing firmsAd operations teams, media agencies, digital platforms
CertificationsDigital marketing, media planning certificationsPlatform-specific certifications (e.g., DV, The Trade Desk)

Programmatic Media involves strategic planning and overseeing digital advertising campaigns, while Programmatic Media Buyers focus on executing and optimizing ad placements. Both roles require digital marketing knowledge, but the former is more strategic, and the latter is more operational.

What does programmatic media mean?

Programmatic media refers to the automated buying and selling of digital advertising space using software and algorithms. Programmatic media specialists use tools like demand-side platforms (DSPs) to target audiences efficiently and optimize ad campaigns in real-time.
What are popular job titles related to Programmatic Media jobs in California? For Programmatic Media jobs in California, the most frequently searched job titles are:
What job categories do people searching Programmatic Media jobs in California look for? The top searched job categories for Programmatic Media jobs in California are:
Programmatic Media jobs near you
Infographic showing various Programmatic Media job openings in California as of August 2026, with employment types broken down into 1% Internship, 75% Full Time, 19% Part Time, 1% Temporary, and 4% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $55,513 per year, or $26.7 per hour.

Assistant Programmatic Buyer

Moontide Agency LLC

El Segundo, CA • Hybrid

$30/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 25 days ago

Job description

Moontide is looking for an Assistant Programmatic Buyer to join our growing digital team based in El Segundo, CA. The ideal candidate is responsible for day-to-day execution of programmatic campaigns, including set-up, testing, campaign optimization and analysis. This person will be a data-driven, highly organized digital expert with a proven track record of managing high performance digital marketing campaigns across different channels and objectives. You will also be confident in communicating with multiple internal stakeholders and external clients.

Who We Are:

Moontide is a fully integrated, full-service agency based in Southern California. With an entrepreneurial spirit and an independent mindset, we're free to think, create, and operate without traditional constraints-and that kind of freedom empowers us to do our best work. We create campaigns that can't be ignored and deliver results that can't be denied. We're passionate about growth, both for our clients and ourselves, and we believe in a balanced approach-shooting for the moon while staying grounded. At Moontide, we thrive on collaboration, creativity, and a relentless pursuit of excellence. We celebrate optimism, challenge mediocrity, and know how to have a good time along the way.

Responsibilities

  • Launch, manage, and optimize programmatic campaigns across platforms such as The Trade Desk, DV360, Amazon Ads, and other leading demand-side platforms.

  • Within media buys, you will be building 1st & 3rd party audience targets, curating inventory targeting, pulling and analyzing campaign reporting to inform performance, and thinking creatively to optimize media buys according to client goals.

  • Collaborate on strategic and tactical programmatic initiatives that drive, engage, and convert qualified traffic

  • Collaborate on day-to-day campaign management and strategy across various internal and external client efforts

  • Perform daily campaign activities including budget management and pacing, forecasting, performance monitoring and optimization.

  • Participate in agency relationships and meetings to benefit campaign performance.

  • Proactively communicate recommendations, needs, and expectations to internal account managers

  • Create campaign wrap-up reports, including insights and recommendations for future campaigns

  • Stay on top of evolving programmatic trends, DSP innovations, compliance policies, and performance best practices.

Preferred Skills / Experience / Competences

  • 1+ years of experience in digital marketing, 1+ year DSP experience preferred

  • Strong learner with ability to explore and retain new ideas and concepts thoroughly

  • Strength in interpreting data, deriving insights, and transforming insights into action

  • Highly organized with a keen attention to detail; able to manage multiple tasks and campaigns simultaneously

  • Self-driven with excellent planning, organizational, and time-management skills.

  • Experience with the principles of media planning and buying

  • Strong understanding of digital media metrics

What We Offer

  • Professional development opportunities and dedicated mentorship

  • Access to best-in-class tools and resources to support your success

  • Comprehensive medical, dental, vision, FSA, and life insurance coverage

  • 401(k) retirement plan

  • Paid holidays, sick leave, and unlimited PTO

  • Tech stipends, lunch-and-learns, and team happy hours

  • Charitable donation matching and opportunities to give back through philanthropy initiatives

  • A hybrid work model combining WFH flexibility with in-office collaboration (El Segundo, CA office, 2x per week required)

Apply