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Martech Manager Jobs (NOW HIRING)

The Manager, Martech Operations - West Coast/APAC owns regional martech operations coverage for West Coast and APAC stakeholders. This role oversees outsourced support execution, clarifies non ...

Sound like you? We're in search of a talented Manager of MarTech to join our Marketing Department to play a critical role in advancing our marketing technology ecosystem and ensuring data integrity ...

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Martech Manager information

What is a Martech Manager?

A Martech Manager is responsible for overseeing a company's marketing technology stack, ensuring that the right tools and platforms are integrated to support marketing objectives and strategies. They manage the implementation, optimization, and maintenance of marketing software such as CRM systems, email marketing tools, analytics platforms, and automation solutions. Martech Managers work closely with marketing, IT, and data teams to streamline processes, analyze performance, and drive digital marketing success through effective use of technology.

What are some common challenges Martech Managers face when integrating new marketing technologies with existing systems?

Martech Managers often encounter challenges when introducing new tools, such as ensuring compatibility with legacy systems, managing data integrity across platforms, and training team members on updated processes. Additionally, coordinating with IT, marketing, and sales departments to align technology implementation with business objectives can require careful planning and communication. Effective change management and a clear roadmap are essential for minimizing disruptions and maximizing the value of new technology investments.

What are the key skills and qualifications needed to thrive as a Martech Manager, and why are they important?

To thrive as a Martech Manager, you need expertise in digital marketing strategies, data analytics, and a strong understanding of marketing technology platforms, often supported by a degree in marketing, IT, or a related field. Familiarity with CRM systems, marketing automation tools like HubSpot or Marketo, and certifications such as Google Analytics or Salesforce are highly valued. Excellent project management, problem-solving, and communication skills help bridge the gap between marketing and technical teams. These capabilities are crucial for optimizing campaign performance, ensuring technology alignment, and driving business growth through effective martech solutions.

What does a MarTech manager do?

A MarTech manager oversees the selection, implementation, and management of marketing technology tools and platforms to support marketing strategies. They analyze data, coordinate between marketing and IT teams, and ensure technology aligns with business goals, often using tools like CRM, automation software, and analytics platforms.

What is the highest paid position in marketing?

The highest paid positions in marketing often include Chief Marketing Officer (CMO) and Vice President of Marketing, who oversee overall strategy and have extensive experience and leadership skills. Salaries for these roles can exceed six figures, especially in large organizations or industries with high competition for top talent.

What is the highest salary of a marketing manager?

The highest salary for a marketing manager can reach over $150,000 annually, especially for those with extensive experience, advanced skills in digital marketing tools, and leadership roles in large organizations. Salaries vary based on industry, location, and company size.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior marketing directors, media strategists, and digital marketing managers often earn $150,000 or more annually, especially with extensive experience and advanced skills in data analysis, campaign management, and industry tools. Executive positions like media directors or chief marketing officers also typically reach or exceed this salary level, often requiring leadership experience and strategic oversight. Compensation varies based on company size, location, and individual expertise.
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Senior Director - Martech Innovation

Senior Director - Martech Innovation

Newrez

Fort Washington, PA

Full-time

Medical, Dental, Vision, Retirement

Posted 8 days ago


Newrez rating

6.0

Company rating: 6.0 out of 10

Based on 23 frontline employees who took The Breakroom Quiz


Job description

Who We Are

At Newrez, we bring big thinkers and caring doers together to make home happen. We're a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other. We believe that when our people thrive, homeowners thrive - and that's why we invest in your growth, wellbeing, and ability to make an impact.

Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication. We do this by empowering our employees, encouraging innovative solutions and recognizing great performance.

POSITION SUMMARY

The Sr Director Martech Innovation is responsible for evolving and operating Newrez's marketing technology ecosystem to enable scalable, automated, and highly personalized customer experiences. This role owns the execution of the Martech roadmap, platform integration, and governance processes, and leads innovation initiatives leveraging AIdriven tools, automation, and advanced data capabilities.

The Sr Director partners closely with Marketing, Product, Technology, Data, and Sales teams to ensure the Martech stack accelerates acquisition, retention, and lifecycle marketing performance, while maintaining reliability, compliance, and scalability across platforms.

Essential Functions, Duties, and Responsibilities

  • Martech Strategy & Roadmap

  • Execute and evolve the enterprise Martech roadmap to support scalable, automated, and personalized marketing campaigns.

  • Evaluate and implement emerging Martech capabilities to maintain competitive advantage.

  • Ensure seamless integration between Martech platforms, CRM systems, data platforms, and AIenabled tools.

  • Support vendor evaluation, platform governance, and contract management in partnership with leadership.

  • Platform Management & Innovation

  • Lead the development and optimization of automated, scalable marketing workflows across channels.

  • Design and operationalize personalization frameworks leveraging analytics, segmentation, and data science.

  • Enable efficient lead routing, nurturing, and customer engagement across the full funnel.

  • Partner with Technology and Data teams to ensure infrastructure reliability, data quality, security, and compliance.

  • Drive experimentation with new channels, AI capabilities, predictive journeys, and intelligent targeting.

  • Team & Stakeholder Management

  • Lead and develop a high performing team of Martech product owners, technical marketers, and platform specialists.

  • Oversee training, enablement, and change management to drive Martech adoption across Marketing and Sales.

  • Set clear performance goals, manage budgets, and support professional development.

  • Present platform performance, optimization opportunities, and technology recommendations to senior leadership.

  • Collaborate cross functionally to align Martech capabilities with business and growth objectives.

  • Ability to effectively and accurately convey information to others.

  • Performs related duties as assigned by management.

Qualifications and Education Requirements

  • Bachelor's degree in Marketing, Information Systems, Business, or a related field required; advanced degree preferred.

  • 10+ years of experience in marketing technology, digital marketing operations, or Martech.

  • 3+ years of experience leading teams or complex crossfunctional initiatives.

  • Proven experience implementing and scaling sophisticated Martech stacks in a regulated or enterprise environment.

  • Strong understanding of CRM systems, CDPs, marketing automation platforms (e.g., SFMC), and AIenabled tools.

Skills, Abilities, and Knowledge

  • Expertise in marketing automation, personalization, customer journey orchestration, and platform integration.

  • Strong technical aptitude with familiarity in data structures, APIs, and system architecture.

  • Ability to translate complex technology concepts into practical business outcomes.

  • High learning agility and ability to thrive in a fast-paced, dynamic environment.

  • Strong verbal communication skills; strong writing and composition abilities.

  • Strong interpersonal skills with the ability to develop and maintain effective relationships across the organization.

  • Strong influencing and negotiation skills; consultative and collaborative work style.

  • High learning agility with the ability to learn and integrate business variables and learn new systems and platforms.

  • Effective at managing multiple priorities under tight deadlines in a fast-paced, dynamic environment.

  • Strong project management capability.

  • Self-directed and comfortable working with ambiguity and uncertainty.

  • High degree of professional maturity, integrity, ability to maintain confidential data and information.

  • High degree of business acumen; strong technical aptitude.

  • Strong Microsoft Office skills.

Work Environment and Physical Requirements

  • Working on-site at assigned office location.

  • Regular and punctual attendance adhering to schedule established by leadership.

  • Flexibility to work occasional adjusted work schedules, overtime, and evening and/or weekend hours to meet deadlines or as business needs demand.

  • Working in a cubicle hub, maintaining focus on phone calls in a noisy environment within earshot of multiple other conversations.

  • Sedentary work in a stationary position at a cubicle for prolonged periods of time.

  • Constant repetitive motions required for operating a computer, such as typing and managing phone calls.

  • Constantly communicating effectively verbally in English, including accurately exchanging information with others following identification of correct procedures

Additional Information:

While this description is intended to be an accurate reflection of the position's requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.

All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Microsoft Authenticator. Employment will be contingent on this requirement.

Why Newrez

We're a great place to work because we invest in what matters: your career, your community, your wellbeing, and your future. Our total rewards package is designed to support your whole self.

Company Benefits:

We offer benefits, programs, and perks that support you in every aspect of your life.

  • Medical, dental, and vision insurance

  • Health Savings Account with employer contribution

  • 401(k) Retirement plan with employer match

  • Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave

  • Adoption Assistance

  • Tuition & Certification reimbursement

  • Employee Mortgage Loan Program

  • The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships

Newrez NOW:

Through Newrez NOW, our Corporate Social Responsibility program, you'll have opportunities to give back, lead, and make a difference.

  • 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)

  • Matching Gifts Program - dollar-for-dollar up to $1,000

  • Access to grants, nonprofit resources, and volunteer opportunities

  • More than $6,000,000 donated since 2020

  • 1 in 5 employees participates in at least one Employee Resource Group (ERG)

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

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