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Marketing Manager Jobs in Riverside, CA (NOW HIRING)

Xponential Fitness, LLC

Lifecycle Marketing Manager

Irvine, CA · On-site +1

$110K - $125K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Lifecyle Marketing Manager Department: Integrated Marketing Reports to : Senior Director, Integrated Marketing Salary Range: $110,000 - $125,000 Work Schedule: Monday - Thursday in office, Fridays WF ...

Xponential Fitness

Lifecycle Marketing Manager

Irvine, CA · On-site

$110K - $125K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Lifecyle Marketing Manager Department: Integrated Marketing Reports to : Senior Director, Integrated Marketing Salary Range: $110,000 - $125,000 Work Schedule: Monday - Thursday in office, Fridays WF ...

Assa Abloy

Channel Marketing Manager

Lake Forest, CA · On-site

The Channel Marketing Manager owns the strategy, development, and execution of Baldwin's showroom channel, a critical driver of brand experience and high-value customer engagement. This role is ...

ASSA ABLOY

Channel Marketing Manager

Lake Forest, CA · On-site

The Channel Marketing Manager owns the strategy, development, and execution of Baldwin's showroom channel, a critical driver of brand experience and high-value customer engagement. This role is ...

Cryoport

Product Marketing Manager

Irvine, CA · On-site

$165K/yr

  • Retirement

The Product Marketing Manager is responsible for managing the overall success of the assigned product line including implementing go-to-market strategies, targeted campaigns, and sales training to ...

Cryoport, Inc.

Product Marketing Manager

Irvine, CA · On-site

$165K/yr

  • Retirement

The Product Marketing Manager is responsible for managing the overall success of the assigned product line including implementing go-to-market strategies, targeted campaigns, and sales training to ...

OCVIBE

Lifecycle Marketing Manager

Anaheim, CA · On-site

$70K - $85K/yr

Lifecycle Marketing Manager Pay Details: The annual base salary range for this position in California is $70,000 to $85,000 per year. The starting pay for the successful candidate depends on various ...

OCVIBE

Lifecycle Marketing Manager

Anaheim, CA

$70K - $85K/yr

Lifecycle Marketing Manager Pay Details: The annual base salary range for this position in California is $70,000 to $85,000 per year. The starting pay for the successful candidate depends on various ...

Crossing, Inc.

Brand Marketing Manager

Irvine, CA · On-site

$100K - $110K/yr

About the role As we continue to grow, we're looking for a creative, hands-on Brand Marketing Manager to help shape and elevate the Crossing brand. This role will lead brand marketing initiatives ...

Anaheimducks

Lifecycle Marketing Manager

Anaheim, CA · On-site

$70K - $85K/yr

Lifecycle Marketing Manager Pay Details: The annual base salary range for this position in California is $70,000 to $85,000 per year. The starting pay for the successful candidate depends on various ...

OluKai-Kaenon-melin-Roark

Roark Marketing Manager

Irvine, CA

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Marketing Manager is the backbone of the GTM process, specifically leading the marketing department through the 18-month process along-side other department leaders. This is an operations first ...

OluKai-Kaenon-melin-Roark

Roark Marketing Manager

Irvine, CA · On-site

$90K - $120K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Marketing Manager is the backbone of the GTM process, specifically leading the marketing department through the 18-month process along-side other department leaders. This is an operations first ...

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Showing results 21-40

All JobsMarketing JobsMarketing Manager JobsMarketing Manager Jobs in Riverside, CA

Marketing Manager information

See Riverside, CA salary details

$34.4K

$87.1K

$151.8K

How much do marketing manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for marketing manager in Riverside, CA is $87,101.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,600.00 and $102,200.00 per year, depending on experience, location, and employer.

What does a marketing manager do?

Marketing managers oversee all marketing efforts of a company for its products and services. They supervise the marketing team, leading initiatives in identifying an audience, branding, brainstorming campaigns, creating budgets, and analyzing results for future use.

How does a marketing manager typically collaborate with sales and product teams to achieve business goals?

Marketing Managers regularly work closely with sales and product teams to ensure that marketing strategies align with business objectives. They coordinate campaigns with sales to generate qualified leads, and frequently gather feedback from the sales team to refine messaging and tactics. With product teams, Marketing Managers help launch new offerings by understanding product features and translating them into compelling value propositions for target audiences. This cross-functional collaboration is essential for creating cohesive go-to-market plans and achieving measurable results.

What are the key skills and qualifications needed to thrive as a marketing manager, and why are they important?

To thrive as a Marketing Manager, you need expertise in market research, strategic planning, and campaign development, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and CRM systems, as well as relevant certifications (e.g., HubSpot or Google Ads), is highly valuable. Leadership, creativity, and strong communication skills help you inspire teams and translate insights into effective marketing initiatives. These skills are crucial for driving business growth, maximizing ROI, and ensuring marketing efforts align with organizational goals.

What is the difference between Marketing Manager vs Marketing Coordinator?

AspectMarketing ManagerMarketing Coordinator
ResponsibilitiesDevelops marketing strategies, oversees campaigns, manages teamsSupports campaign execution, coordinates activities, handles administrative tasks
Required SkillsStrategic planning, leadership, analyticsCommunication, organization, basic marketing knowledge
Experience & CertificationsBachelor's degree, 3+ years experience, marketing certificationsBachelor's degree, entry-level or 1-2 years experience
Work EnvironmentOffice-based, managerial setting, cross-department collaborationOffice or remote, supporting marketing teams

The main difference between a Marketing Manager and a Marketing Coordinator lies in their scope of responsibilities and experience. Marketing Managers focus on strategic planning and leadership, while Marketing Coordinators support campaign execution and administrative tasks. Both roles are essential in marketing teams, with Managers overseeing overall strategies and Coordinators handling day-to-day activities.

How much money do marketing managers make?

Marketing managers typically earn a median annual salary of around $105,000, with salaries ranging from approximately $65,000 to over $160,000 depending on experience, industry, and location. They often require skills in market research, digital marketing tools, and strategic planning, and may hold certifications such as the Certified Marketing Management Professional (CMMP).

Is marketing management a high paying job?

Marketing managers typically earn higher salaries compared to many other roles, with compensation influenced by experience, industry, and location. They often have skills in data analysis, strategic planning, and digital marketing tools, which can contribute to higher earning potential.

What is the work of a marketing manager?

A marketing manager develops and implements marketing strategies to promote products or services, analyze market trends, and oversee advertising campaigns. They coordinate with sales teams, manage budgets, and use tools like analytics software to measure campaign effectiveness. Strong communication, leadership skills, and knowledge of digital marketing are essential for this role.

What jobs do marketing managers do?

Marketing managers develop and implement marketing strategies to promote products or services, oversee advertising campaigns, analyze market trends, and coordinate with sales teams. They often use tools like marketing analytics software and may manage budgets, teams, and timelines to achieve business objectives.

What jobs pay well in marketing?

High-paying marketing roles include Marketing Directors, Brand Managers, and Digital Marketing Managers, often requiring strong strategic skills and experience with data analytics and marketing tools. Salaries vary by industry and location but generally range from $80,000 to over $150,000 annually for senior positions.

What skills are needed for a marketing manager?

A marketing manager needs strong communication, strategic thinking, and leadership skills. Proficiency in data analysis, digital marketing tools, and project management are also essential for developing and executing effective marketing campaigns.
More about Marketing Manager jobs

What are the most commonly searched types of Marketing jobs in Riverside, CA?

The most popular types of Marketing jobs in Riverside, CA are:

What are popular job titles related to Marketing Manager jobs in Riverside, CA?

For Marketing Manager jobs in Riverside, CA, the most frequently searched job titles are:

What job categories do people searching Marketing Manager jobs in Riverside, CA look for?

The top searched job categories for Marketing Manager jobs in Riverside, CA are:

What cities near Riverside, CA are hiring for Marketing Manager jobs?

Cities near Riverside, CA with the most Marketing Manager job openings:

Marketing Manager jobs near you
Infographic showing various Marketing Manager job openings in Riverside, CA as of August 2026, with employment types broken down into 97% Full Time, and 3% Part Time. Highlights an 95% In-person, 3% Hybrid, and 2% Remote job distribution, with an average salary of $87,101 per year, or $41.9 per hour.

Lifecycle Marketing Manager

Xponential Fitness, LLC

Irvine, CA • On-site, Remote

$110K - $125K/yr

Full-time

Medical, Dental, Vision, Retirement

Re-posted 10 days ago

Job description

Job Title: Lifecyle Marketing Manager
Department: Integrated Marketing
Reports to: Senior Director, Integrated Marketing
Salary Range: $110,000 - $125,000
Work Schedule: Monday - Thursday in office, Fridays WFH
Who We Are:
Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program.
Summary:
Xponential Fitness is seeking a strategic and data-driven Lifecycle Marketing Manager to lead CRM marketing initiatives across five leading boutique fitness brands: Club Pilates, StretchLab, Pure Barre, YogaSix and Body Fit Training (BFT). This role will own the execution and optimization of email, push notification and customer journey campaigns designed to drive lead conversion, member retention, class engagement, and lifetime value.
The ideal candidate combines strong technical CRM expertise with creative storytelling and performance marketing instincts. This individual will partner closely with brand marketing, analytics, franchise operations, creative, and technology teams to deliver highly personalized customer experiences throughout the member lifecycle.
Key Responsibilities:
Lifecycle Strategy amp; Campaign Management
  • Develop and execute multi-channel lifecycle marketing strategies across email, push notifications, SMS, and automated customer journeys
  • Build lifecycle programs that support acquisition, trial conversion, onboarding, engagement, retention, win-back, and referral initiatives
  • Create customer segmentation strategies based on behavioral, demographic, and engagement data
  • Manage campaign calendars across multiple fitness brands while maintaining a distinct brand voice and consistency for each
CRM amp; Automation
  • With consult from brand marketing, own day-to-day message strategy of CRM and marketing automation platforms (Club Ready, Digital Stack, HubSpot)
  • Collaborate with Martech team to build new templates, customer segments and flows.
  • Build and optimize automated workflows, triggered campaigns, and dynamic personalization
  • Partner with Martech, data and technology teams to improve audience targeting, attribution, and customer data quality
  • Ensure campaigns are properly QA’d, tested, and deployed on schedule
Performance Optimization amp; Analytics
  • Monitor and report on key lifecycle KPIs including open rates, click-through rates, conversions, retention, churn, and revenue impact
  • Conduct A/B testing on subject lines, messaging, creative, offers, and send timing
  • Use customer insights and performance data to continuously improve engagement and campaign effectiveness
  • Deliver actionable reporting and recommendations to senior leadership and brand stakeholders
Cross-Functional Collaboration
  • Partner with brand marketing teams to align lifecycle communications with national campaigns, promotions, and studio initiatives
  • Collaborate with creative teams on email design, copy, and asset development
  • Work closely with franchise support teams to ensure lifecycle campaigns support local studio success
  • Coordinate with Martech, product and digital teams to improve customer journey experiences across web and mobile channels, ensuring proper links to landing pages and studio micro-sites
Benefits:
  • Competitive Salary ($110,000 - $125,000) depending on experience
  • Comprehensive Medical, Dental and Vision benefits
  • Opportunities for additional bonuses
  • Cell Phone Allowance
  • 401k plan with 4% company match
  • Complimentary corporate memberships to XPLUS and XPASS
  • Discounts up to 30% on retail brand merchandise
  • On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services
Qualifications:
  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 4–7+ years of experience in CRM, lifecycle marketing, email marketing, or retention marketing
  • Experience managing multi-brand or franchise marketing environments preferred
  • Strong knowledge of marketing automation and CRM platforms such as Salesforce Marketing Cloud, Braze, HubSpot, Iterable, Klaviyo, or similar
  • Experience with mobile push notification campaigns and customer journey orchestration
  • Strong analytical mindset with proficiency in reporting and campaign performance analysis
  • Familiarity with customer segmentation, personalization strategies, and testing methodologies
  • Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
  • Strong written communication and copy-editing skills
Preferred Qualifications:
  • Experience in fitness, wellness, hospitality, franchise, subscription, or consumer lifestyle brands preferred
  • Understanding of customer retention and membership-based business models
  • Familiarity with app engagement and omni-channel customer experiences
  • Experience working with franchisees or distributed marketing systems
What Success Looks Like:
  • Increased lead-to-member conversion across all brands
  • Improved member retention and reduced churn
  • Higher engagement rates across email and push channels
  • Scalable lifecycle automation programs supporting franchise growth
  • Strong collaboration across corporate and franchise stakeholders
  • Regular reporting of all assigned KPI’s
​Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
Pay Range: $110,000 - $125,000
Xponential Fitness logo

About Xponential Fitness

Sourced by ZipRecruiter

Xponential Fitness, headquartered in Irvine, CA, US, is a powerhouse in the global fitness industry. Established in 2017, the firm specializes in franchising diverse and complementary fitness brands. Operating in the wellness and health sector, the company's portfolio boasts eight unique brands, including Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, and STRIDE. In a few short years, Xponential Fitness has gained momentum by curating the largest curated portfolio of boutique fitness brands worldwide. Its mission is capturing every segment of the fitness market, ambitiously striving to make boutique fitness accessible to everyone.

Industry

Performing arts, spectator sports and event promotion

Company size

201 - 500 Employees

Headquarters location

Irvine, CA, US

Year founded

2017

Social media

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