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Work From Home Marketing Manager Jobs in Riverside, CA

Demonstrated ability to leverage AI tools to improve marketing efficiency and output quality, from ... Willingness to work hands-on to achieve objectives and consistently meet deadlines. * Superior ...

... you work in one of our logistics centers, technology hubs, corporate offices or even from home ... Own and manage the annual marketing calendar, aligning with key health and wellness moments ...

... you work in one of our logistics centers, technology hubs, corporate offices or even from home ... Own and manage the annual marketing calendar, aligning with key health and wellness moments ...

... you work in one of our logistics centers, technology hubs, corporate offices or even from home ... Own and manage the annual marketing calendar, aligning with key health and wellness moments ...

Marketing Manager, Principal

Santa Ana, CA · On-site +1

$97K - $130K/yr

We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and ... Note that the following statements only apply to candidates who will be working from an ...

Marketing Manager, Principal

Santa Ana, CA · On-site +1

$97K - $130K/yr

We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and ... Note that the following statements only apply to candidates who will be working from an ...

B2B Marketing Manager(Remote US)

Irvine, CA · On-site +1

$80K - $85K/yr

Brilliant strategist and a truly T-shaped marketer * World-class project manager who knows how to ... work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine ...

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Showing results 1-20

Work From Home Marketing Manager information

See Riverside, CA salary details

$34.4K

$87.1K

$151.8K

How much do work from home marketing manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for work from home marketing manager in Riverside, CA is $87,101.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,600.00 and $102,200.00 per year, depending on experience, location, and employer.

How much do work from home marketing managers make?

Work from home marketing managers typically earn between $70,000 and $130,000 annually, depending on experience, industry, and company size. Many roles also offer performance bonuses and flexible schedules, with higher salaries often associated with digital marketing skills and certifications.

What is the difference between Work From Home Marketing Manager vs Digital Marketing Specialist?

AspectWork From Home Marketing ManagerDigital Marketing Specialist
CredentialsBachelor's in Marketing or related field; often requires experience in managementBachelor's in Marketing, Communications, or related; certifications like Google Ads or HubSpot beneficial
Work EnvironmentRemote leadership role overseeing marketing teams and strategiesRemote or office-based, executing digital campaigns and content creation
Employer & Industry UsageCompanies seeking strategic oversight, often in larger organizationsBusinesses focusing on online marketing, startups, and digital agencies

The main difference is that a Work From Home Marketing Manager oversees marketing strategies and teams remotely, requiring management experience, while a Digital Marketing Specialist focuses on executing digital campaigns and content creation, often with specialized certifications. Both roles can be remote and are common in digital-focused industries, but the manager has broader strategic responsibilities.

Can you work from home as a work from home marketing manager?

Yes, many work from home marketing managers perform their duties remotely, utilizing digital tools like marketing automation platforms, video conferencing, and project management software. This role often requires strong communication skills, self-discipline, and familiarity with online marketing strategies, making remote work feasible for qualified candidates.
What are popular job titles related to Work From Home Marketing Manager jobs in Riverside, CA? For Work From Home Marketing Manager jobs in Riverside, CA, the most frequently searched job titles are:
What job categories do people searching Work From Home Marketing Manager jobs in Riverside, CA look for? The top searched job categories for Work From Home Marketing Manager jobs in Riverside, CA are:
What cities near Riverside, CA are hiring for Work From Home Marketing Manager jobs? Cities near Riverside, CA with the most Work From Home Marketing Manager job openings:
Infographic showing various Work From Home Marketing Manager job openings in Riverside, CA as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 19% Part Time, and 4% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $87,101 per year, or $41.9 per hour.

Lifecycle Marketing Manager

Xponential Fitness, LLC

Irvine, CA • On-site, Remote

$110K - $125K/yr

Full-time

Medical, Dental, Vision, Retirement

Re-posted 3 days ago


Job description

Job Title: Lifecyle Marketing Manager
Department: Integrated Marketing
Reports to: Senior Director, Integrated Marketing
Salary Range: $110,000 - $125,000
Work Schedule: Monday - Thursday in office, Fridays WFH
Who We Are:
Xponential Fitness, LLC (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of five brands spanning across verticals including Pilates, barre, stretching, strength-training, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; and BFT, a functional training and strength-based program.
Summary:
Xponential Fitness is seeking a strategic and data-driven Lifecycle Marketing Manager to lead CRM marketing initiatives across five leading boutique fitness brands: Club Pilates, StretchLab, Pure Barre, YogaSix and Body Fit Training (BFT). This role will own the execution and optimization of email, push notification and customer journey campaigns designed to drive lead conversion, member retention, class engagement, and lifetime value.
The ideal candidate combines strong technical CRM expertise with creative storytelling and performance marketing instincts. This individual will partner closely with brand marketing, analytics, franchise operations, creative, and technology teams to deliver highly personalized customer experiences throughout the member lifecycle.
Key Responsibilities:
Lifecycle Strategy amp; Campaign Management
  • Develop and execute multi-channel lifecycle marketing strategies across email, push notifications, SMS, and automated customer journeys
  • Build lifecycle programs that support acquisition, trial conversion, onboarding, engagement, retention, win-back, and referral initiatives
  • Create customer segmentation strategies based on behavioral, demographic, and engagement data
  • Manage campaign calendars across multiple fitness brands while maintaining a distinct brand voice and consistency for each
CRM amp; Automation
  • With consult from brand marketing, own day-to-day message strategy of CRM and marketing automation platforms (Club Ready, Digital Stack, HubSpot)
  • Collaborate with Martech team to build new templates, customer segments and flows.
  • Build and optimize automated workflows, triggered campaigns, and dynamic personalization
  • Partner with Martech, data and technology teams to improve audience targeting, attribution, and customer data quality
  • Ensure campaigns are properly QA’d, tested, and deployed on schedule
Performance Optimization amp; Analytics
  • Monitor and report on key lifecycle KPIs including open rates, click-through rates, conversions, retention, churn, and revenue impact
  • Conduct A/B testing on subject lines, messaging, creative, offers, and send timing
  • Use customer insights and performance data to continuously improve engagement and campaign effectiveness
  • Deliver actionable reporting and recommendations to senior leadership and brand stakeholders
Cross-Functional Collaboration
  • Partner with brand marketing teams to align lifecycle communications with national campaigns, promotions, and studio initiatives
  • Collaborate with creative teams on email design, copy, and asset development
  • Work closely with franchise support teams to ensure lifecycle campaigns support local studio success
  • Coordinate with Martech, product and digital teams to improve customer journey experiences across web and mobile channels, ensuring proper links to landing pages and studio micro-sites
Benefits:
  • Competitive Salary ($110,000 - $125,000) depending on experience
  • Comprehensive Medical, Dental and Vision benefits
  • Opportunities for additional bonuses
  • Cell Phone Allowance
  • 401k plan with 4% company match
  • Complimentary corporate memberships to XPLUS and XPASS
  • Discounts up to 30% on retail brand merchandise
  • On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services
Qualifications:
  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 4–7+ years of experience in CRM, lifecycle marketing, email marketing, or retention marketing
  • Experience managing multi-brand or franchise marketing environments preferred
  • Strong knowledge of marketing automation and CRM platforms such as Salesforce Marketing Cloud, Braze, HubSpot, Iterable, Klaviyo, or similar
  • Experience with mobile push notification campaigns and customer journey orchestration
  • Strong analytical mindset with proficiency in reporting and campaign performance analysis
  • Familiarity with customer segmentation, personalization strategies, and testing methodologies
  • Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously
  • Strong written communication and copy-editing skills
Preferred Qualifications:
  • Experience in fitness, wellness, hospitality, franchise, subscription, or consumer lifestyle brands preferred
  • Understanding of customer retention and membership-based business models
  • Familiarity with app engagement and omni-channel customer experiences
  • Experience working with franchisees or distributed marketing systems
What Success Looks Like:
  • Increased lead-to-member conversion across all brands
  • Improved member retention and reduced churn
  • Higher engagement rates across email and push channels
  • Scalable lifecycle automation programs supporting franchise growth
  • Strong collaboration across corporate and franchise stakeholders
  • Regular reporting of all assigned KPI’s
Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.
Pay Range: $110,000 - $125,000

Xponential Fitness logo

About Xponential Fitness

Sourced by ZipRecruiter

Xponential Fitness, headquartered in Irvine, CA, US, is a powerhouse in the global fitness industry. Established in 2017, the firm specializes in franchising diverse and complementary fitness brands. Operating in the wellness and health sector, the company's portfolio boasts eight unique brands, including Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, and STRIDE. In a few short years, Xponential Fitness has gained momentum by curating the largest curated portfolio of boutique fitness brands worldwide. Its mission is capturing every segment of the fitness market, ambitiously striving to make boutique fitness accessible to everyone.

Industry

Performing arts, spectator sports and event promotion

Company size

201 - 500 Employees

Headquarters location

Irvine, CA, US

Year founded

2017

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