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Brand Marketing Manager Jobs in Riverside, CA (NOW HIRING)

Crossing, Inc.

Brand Marketing Manager

Irvine, CA · On-site

$100K - $110K/yr

About the role As we continue to grow, we're looking for a creative, hands-on Brand Marketing Manager to help shape and elevate the Crossing brand. This role will lead brand marketing initiatives ...

Anaheim Ducks

Brand Marketing Manager, ADHC

Anaheim, CA · On-site

$73K - $83K/yr

Brand Marketing Manager, ADHC Pay Details: The annual base salary range for this position in California is $73,000 to $83,000 per year. The starting pay for the successful candidate depends on ...

OCVIBE

Brand Marketing Manager, ADHC

Anaheim, CA · On-site

$73K - $83K/yr

Brand Marketing Manager, ADHC Pay Details: The annual base salary range for this position in California is $73,000 to $83,000 per year. The starting pay for the successful candidate depends on ...

Xponential Fitness

Lifecycle Marketing Manager

Irvine, CA · On-site

$110K - $125K/yr

This individual will partner closely with brand marketing, analytics, franchise operations ... Manage campaign calendars across multiple fitness brands while maintaining a distinct brand voice ...

Happy Dad

MARKETING MANAGER

Santa Ana, CA · On-site

$90K - $120K/yr

Happy Dad is looking for a Marketing Manager to help drive brand growth, consumer engagement, and best-in-class execution across our portfolio. This role will support the development and execution of ...

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All JobsBrand Marketing JobsBrand Marketing Manager JobsBrand Marketing Manager Jobs in Riverside, CA

Brand Marketing Manager information

See Riverside, CA salary details

$39.6K

$93.3K

$160.7K

How much do brand marketing manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for brand marketing manager in Riverside, CA is $93,296.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,400.00 and $116,800.00 per year, depending on experience, location, and employer.

Is a brand marketing manager a high paying job?

A brand marketing manager typically earns a competitive salary that varies by industry and location, with median annual wages often exceeding the national average for marketing roles. Factors such as experience, education, and company size can influence compensation, and the role often requires skills in strategic planning, branding, and digital marketing tools.

What does a brand marketing manager do?

A Brand Marketing Manager is responsible for developing and executing strategies that build and maintain a company's brand identity. They oversee advertising campaigns, market research, and promotional activities to ensure consistent messaging and brand positioning. Their role often involves collaborating with other departments, analyzing market trends, and managing budgets to maximize brand awareness and customer engagement.

What is the difference between Brand Marketing Manager vs Marketing Coordinator?

AspectBrand Marketing ManagerMarketing Coordinator
ResponsibilitiesDevelops brand strategies, oversees campaigns, manages brand identitySupports marketing campaigns, coordinates events, handles administrative tasks
Required SkillsBrand management, strategic planning, leadershipCommunication, organization, basic marketing knowledge
Experience & CertificationsBachelor's in Marketing or related field, experience in brand managementEntry-level, often with a degree in Marketing or Communications
Work EnvironmentStrategic, managerial, often in office settingsSupport role, collaborative, often in office or event settings

The main difference is that a Brand Marketing Manager focuses on developing and maintaining the overall brand strategy and identity, while a Marketing Coordinator supports marketing campaigns and handles day-to-day tasks. The manager has a strategic, leadership role, whereas the coordinator executes specific activities within campaigns.

Is a brand marketing manager entry level?

A brand marketing manager is typically a mid- to senior-level role that requires several years of experience in marketing, branding, or related fields. Entry-level positions in marketing may have titles like marketing coordinator or assistant, but brand marketing manager roles usually demand demonstrated skills in strategic planning, campaign management, and often a bachelor's degree or higher. Advancement to this role generally involves gaining experience and developing expertise in branding and marketing tools.

What are some common challenges brand marketing managers face when launching new campaigns?

Brand Marketing Managers often encounter challenges such as aligning campaign messaging across multiple channels, ensuring consistency with the brand's identity, and adapting strategies to rapidly changing consumer trends. Coordinating with cross-functional teams like creative, digital, and sales requires strong communication and project management skills. Additionally, measuring campaign effectiveness and demonstrating ROI can be complex, necessitating the use of analytics tools and regular performance reviews to optimize future initiatives.

What are the key skills and qualifications needed to thrive as a brand marketing manager, and why are they important?

To thrive as a Brand Marketing Manager, you need expertise in brand strategy, market research, and campaign management, typically backed by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools like Google Analytics, and project management systems is essential. Strong communication, creativity, and leadership skills set top performers apart by enabling effective collaboration and innovative brand storytelling. These competencies are crucial for building brand equity, driving customer engagement, and achieving business growth in a competitive marketplace.

What does a brand marketing manager earn?

The average salary for a brand marketing manager varies by experience and location but typically ranges from $70,000 to $130,000 annually. Senior roles or those in large companies can earn higher, often exceeding $150,000, especially with bonuses and benefits. Skills in digital marketing, branding, and data analysis are highly valued in this role.
More about Brand Marketing Manager jobs
What are the most commonly searched types of Brand Marketing jobs in Riverside, CA? The most popular types of Brand Marketing jobs in Riverside, CA are:
What are popular job titles related to Brand Marketing Manager jobs in Riverside, CA? For Brand Marketing Manager jobs in Riverside, CA, the most frequently searched job titles are:
What job categories do people searching Brand Marketing Manager jobs in Riverside, CA look for? The top searched job categories for Brand Marketing Manager jobs in Riverside, CA are:
What cities near Riverside, CA are hiring for Brand Marketing Manager jobs? Cities near Riverside, CA with the most Brand Marketing Manager job openings:
Brand Marketing Manager jobs near you

Brand Marketing Manager

Goodai Global USA, Inc.

Irvine, CA • On-site

$90K - $110K/yr

Full-time

Medical, Retirement, PTO

Re-posted 28 days ago

Job description

Brand Marketing Manager

Hansung Beauty Group


We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels. This role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance.


Key Responsibilities


1. Brand Strategy & Growth Planning


  • Develop annual brand marketing strategy and growth roadmap
  • Lead go-to-market planning for new product launches
  • Define positioning, messaging, and competitive differentiation
  • Manage brand P&L input related to marketing investment


2. Campaign & Content Execution


  • Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)
  • Manage creative agencies and external partners
  • Oversee paid media performance and ROI optimization
  • Track KPIs including sell-through lift, traffic, and brand awareness metrics


3. Retail & Channel Marketing


  • Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)
  • Develop in-store activation, promotional calendars, and secondary placements
  • Support line reviews and retailer presentations with marketing strategy
  • Align digital campaigns to support retail sell-through


4. Cross-Functional Leadership


  • Collaborate with Sales, Operations, and Finance to align demand planning
  • Coordinate with global brand teams on product updates and messaging
  • Work with e-commerce team on DTC and marketplace alignment
  • Ensure brand consistency across all channels


5. Analytics & Performance Optimization


  • Analyze sales and marketing data to identify growth opportunities
  • Monitor promotional ROI and trade marketing efficiency
  • Provide executive-level reporting and performance insights


Qualifications


  • Bachelor’s degree in Marketing, Business, or related field
  • 5+ years of brand marketing experience in Beauty, Skincare, or CPG
  • Experience working with national retailers strongly preferred
  • Strong understanding of retail marketing and trade promotion
  • Proven experience managing product launches
  • Analytical mindset with strong Excel / data interpretation skills
  • Strong leadership and communication skills


Preferred Experience


  • Experience in K-Beauty or international brand expansion
  • Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)
  • Experience managing multi-brand portfolio
  • Understanding of sell-in vs. sell-through dynamics


Benefits:


  • 401(K)
  • Group health insurance
  • Paid time off
  • Annual incentive bonus based on performance
  • Employee discount
  • This position may also be eligible for performance-based bonus compensation.  Actual compensation will be determined based on experience, qualifications, and internal equity.


    Work Location: In person (Irvine, CA)