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Learfield Jobs (NOW HIRING)

Learfield

General Manager - Elon University

Elon, NC · On-site

Learfield is seeking a motivated and emerging General Manager (GM) to lead one of our Sports Properties and serve as the primary liaison to the university's Athletics Department. This role is a ...

Learfield

General Manager - St Thomas

Saint Paul, MN · On-site

LEARFIELD is seeking a driven and collaborative General Manager (GM) to lead our Sports Properties and serve as the primary Learfield liaison to the university's Athletics Department. This position ...

Learfield

General Manager - St Thomas

Saint Paul, MN · On-site

LEARFIELD isseekinga driven and collaborative General Manager (GM) to leadourSportsProperties and serve as the primary Learfield liaison to theuniversity'sAthletics Department. This position plays a ...

Learfield

General Manager - Elon University

Elon, NC · On-site

Learfield is seeking a motivated and emerging General Manager (GM) to lead one of our Sports Properties and serve as the primary liaison to the university's Athletics Department. This role is a ...

Learfield

General Manager - Elon University

Elon, NC · On-site

Learfield is seeking a motivated and emerging General Manager (GM) to lead one of our Sports Properties and serve as the primary liaison to the university's Athletics Department. This role is a ...

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How much do learfield jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for learfield in the United States is $22.80, according to ZipRecruiter salary data. Most workers in this role earn between $19.23 and $25.00 per hour, depending on experience, location, and employer.

What is a Learfield?

A Learfield job typically refers to a role within Learfield, a company specializing in collegiate sports marketing, multimedia rights, and sponsorships. Employees may work in media, sponsorship sales, ticketing, or digital content to support college athletic programs. Roles vary from entry-level positions to executive leadership, often involving partnerships with universities and brands.

What are the key skills and qualifications needed to thrive in the Learfield position?

To thrive in a role at Learfield, candidates typically need a strong background in sports marketing, partnership sales, and account management, often supported by a relevant degree and industry experience. Familiarity with CRM platforms, presentation software, and digital marketing tools is frequently required to manage campaigns and client relationships. Excellent communication, relationship-building skills, and adaptability help professionals exceed partner and client expectations. These competencies are critical for delivering exceptional client service, driving revenue, and maintaining successful collegiate athletic partnerships.

What are the typical career growth opportunities for professionals working at Learfield?

Learfield offers a variety of advancement opportunities for dedicated professionals, ranging from roles in partnership management and sales to leadership positions in marketing or business development. Employees often gain unique exposure to collegiate athletics and sponsorship activation, which can lead to promotions within their current team or transfers to roles supporting new schools or regions. The company values internal growth, providing ongoing professional development, mentorship, and the chance to work on high-profile projects. Advancement is typically influenced by performance, initiative, and a strong ability to build value for clients and partners.

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Learfield jobs near you
Infographic showing various Learfield job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Temporary. Highlights an 96% Physical, and 4% Remote job distribution, with an average salary of $47,434 per year, or $22.8 per hour.

General Manager - University of Louisville

Learfield

Louisville, KY • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Learfield rating

8.4

Company rating: 8.4 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

7th of 52 rated marketing agency

Job description

Learfield is seeking an experienced and strategic General Manager (GM) to lead one of our high-profile Sports Properties and serve as the primary Learfield liaison to the university's Athletics Department. This senior-level position is responsible for stewarding the school's athletics multimedia rights agreement, managing an advanced portfolio of corporate partners, and cultivating lasting relationships across university leadership. The GM plays a critical role in driving financial performance, shaping partnership strategy, and ensuring a long-term, mutually beneficial relationship between Learfield and the university.
In this role, you will lead a high-performing team that may include both individual contributors and people managers. You'll oversee day-to-day property operations, guide sponsorship strategy, and champion integrated marketing solutions that align with both university goals and Learfield's enterprise objectives. This role requires a seasoned operator with deep expertise in sponsorship sales, exceptional relationship management skills, and the ability to lead through influence and accountability. You'll collaborate closely with regional leaders, corporate stakeholders, and campus decision-makers to deliver results and elevate the partnership.

Essential Duties & Responsibilities:

  • Serve as the primary liaison between Learfield and university leadership, building trusted relationships and ensuring strategic alignment across key stakeholders.

  • Lead the execution and ongoing optimization of the multimedia rights partnership, ensuring alignment with institutional priorities, branding, and long-term business goals.

  • Oversee and develop the local team, providing leadership, coaching, and development opportunities while fostering a high-performance culture.

  • Drive revenue growth by setting strategic direction for sponsorship efforts and supporting the development of high-value, multi-platform partnerships.

  • Build andmaintainstrong relationships with corporate partners, focusing on client satisfaction, long-term retention, and overall partnership success.

  • Partner with university stakeholders and cross-functional Learfield teams to deliver innovative, value-driven solutions and integrated campaigns.

  • Lead property-level financial performance, including budgeting, forecasting, and analysis tied to revenue and profitability goals.

  • Identifyand pursue new business opportunities that support innovation, long-term growth, and evolving university priorities.

  • Serve as an ambassador for the property,representingLearfield at campus, community, and key partner events.

Minimum Qualifications:

  • 10+ years of progressive experience in sponsorship sales, sports marketing, media rights, or a related B2B revenue-generating role.

  • Proven success leading high-impact teams and driving revenue growth through integrated marketing and partnership sales.

  • Demonstrated ability to manage complex stakeholder relationships, including executive-level university contacts and senior brand partners.

  • Strong command of marketing strategy across traditional, digital, and experiential channels.

  • Experience managing budgets, analyzing performance metrics, and making data-driven business decisions.

  • Excellent communicator with strong presentation, relationship-building, and influencing skills.

  • Ability to lead through change, coach others, and inspire collaboration in a fast-paced environment.

  • High level of integrity, professionalism, and business judgment.

  • Willingness to work flexible hours, including evenings and weekends as needed to support athletic events or client activations.

Preferred Qualifications:

  • Experience working directly with or within collegiate athletics or higher education.

  • Bachelor's degree from an accredited four-year college or university.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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