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What is the difference between Learfield Sports vs Sponsorship Coordinator?

AspectLearfield SportsSponsorship Coordinator
Required CredentialsBachelor's degree, experience in sports marketing or mediaBachelor's degree, background in marketing or sports management
Work EnvironmentSports marketing, media, and sponsorship eventsEvent planning, client communication, sponsorship management
Employer & Industry UsageUniversities, sports teams, media companiesSports organizations, marketing agencies, event companies

While both roles involve sports marketing and sponsorship activities, Learfield Sports primarily manages media rights and sponsorship deals for collegiate and professional sports teams, whereas Sponsorship Coordinators focus on executing sponsorship agreements, coordinating events, and maintaining client relationships within the sports industry.

Is Learfield Sports a good company to work for?

Learfield Sports is a company that provides multimedia rights and sponsorship services for sports organizations. Employee reviews often cite a collaborative environment and opportunities in sports marketing, though experiences can vary by role and location. Prospective employees should research specific positions and locations for a comprehensive understanding.

What are the typical responsibilities of someone working at Learfield Sports?

Employees at Learfield Sports are often responsible for managing multimedia rights, developing sponsorship packages, and coordinating marketing initiatives for collegiate athletic programs. A significant part of the role involves collaborating closely with university partners to ensure brand alignment and maximize revenue opportunities. Regular communication with athletic departments, sponsors, and internal teams is common, making strong relationship management and project coordination skills essential. This collaborative environment offers exposure to both sports business operations and marketing strategy, providing valuable experience for career advancement in the sports industry.

What is Learfield Sports?

Learfield Sports, often simply called Learfield, is a company that specializes in collegiate sports marketing. They partner with universities and athletic programs to manage multimedia rights, sponsorships, advertising, and other marketing opportunities related to college sports. Learfield helps schools maximize revenue through radio broadcasts, digital media, in-venue signage, and corporate partnerships. Their services allow athletic departments to focus on their teams and fans while Learfield handles the business side of sports marketing.

What skills and qualifications are needed to thrive as a Sports Marketing Account Manager at Learfield Sports?

To thrive as a Sports Marketing Account Manager at Learfield Sports, you need a strong background in marketing, sales, and relationship management, often supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing platforms, and sponsorship activation tools is commonly required. Excellent communication, negotiation, and organizational skills set top performers apart in managing client partnerships and executing campaigns. These skills ensure effective promotion of sports properties, maximized revenue opportunities, and lasting client relationships.

What cities are hiring for Learfield Sports jobs?

Cities with the most Learfield Sports job openings:

What states have the most Learfield Sports jobs?

States with the most job openings for Learfield Sports jobs include:

What job categories do people searching Learfield Sports jobs look for?

The top searched job categories for Learfield Sports jobs are:

Learfield Sports jobs near you
Infographic showing various Learfield Sports job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 61% Full Time, 35% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Business Development Manager

Learfield Sports Properties

Statesboro, GA

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

We’re seeking a motivated and relationship-driven sales professional to join our growing sponsorship team. If you thrive in a collaborative environment and are excited to contribute to revenue growth through both renewals and new business, this could be the next step in your career.

In this role, you’ll manage existing client relationships and drive growth by actively building a new business pipeline. You’ll be responsible for the execution of partner agreements, from prospecting through renewal, and will collaborate with both internal teams and university stakeholders to deliver impactful campaigns that align with partner goals.

Essential Duties & Responsibilities: 

  • Meet and/or exceed assigned revenue goals by developing and selling integrated sponsorship packages 
  • Manage a defined book of business, including full sales cycle ownership for renewals and new business deals 
  • Build, present, and negotiate proposals across digital, social, broadcast, in-venue, and experiential platforms 
  • Develop relationships with local, regional, and national partners to highlight the value of collegiate sponsorships 
  • Build and maintain strong relationships with university partners, athletic department staff, corporate sponsors and internal stakeholders—serving as a trusted and respected representative of both LEARFIELD and the university. 
  • Collaborate with internal teams to execute partner deliverables in alignment with contract terms and brand standards 
  • Maintain accurate records of sales activity and pipeline progress in CRM systems 
  • Support the development of year-end recaps and participate in renewal planning discussions 
  • Attend and contribute to game day operations and client hospitality events, including occasional nights and weekends 
  • Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms 
  • Perform other related duties as required 

Minimum Qualifications: 

  • 4+ years of sales experience with a focus on building and maintaining client relationships 
  • Demonstrated ability to manage multiple priorities and meet/exceed sales goals 
  • Strong communication and presentation skills with a customer-first approach 
  • Comfort navigating CRM systems and working within a performance-driven sales environment 
  • Ability to work evenings and weekends as needed for game days and events 

Preferred Qualifications: 

  • Experience in sports sponsorship or media sales (radio, signage, social, digital, etc.) 
  • Familiarity with marketing solutions that include digital and experiential assets 
  • Bachelor’s degree from an accredited four-year college or university 

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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