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Learfield Sports Jobs (NOW HIRING)

Learfield

Director, Development - USA Baseball

Cary, NC · On-site

Learfield Amplify represents over 40 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 200 on-site sales personnel dedicated to ...

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Learfield Sports information

What is the difference between Learfield Sports vs Sponsorship Coordinator?

AspectLearfield SportsSponsorship Coordinator
Required CredentialsBachelor's degree, experience in sports marketing or mediaBachelor's degree, background in marketing or sports management
Work EnvironmentSports marketing, media, and sponsorship eventsEvent planning, client communication, sponsorship management
Employer & Industry UsageUniversities, sports teams, media companiesSports organizations, marketing agencies, event companies

While both roles involve sports marketing and sponsorship activities, Learfield Sports primarily manages media rights and sponsorship deals for collegiate and professional sports teams, whereas Sponsorship Coordinators focus on executing sponsorship agreements, coordinating events, and maintaining client relationships within the sports industry.

Who is the CEO of Learfield sports?

Learfield Sports is a division of Learfield, a sports marketing company. As of October 2023, the CEO of Learfield is Jeffrey D. Hurd. Leadership roles can change, so it's advisable to verify with the company's official website for the most current information.

What is the highest paying job in the sports industry?

In the sports industry, executive roles such as Chief Executive Officer (CEO) or Chief Operating Officer (COO) typically have the highest salaries, often exceeding several million dollars annually. These positions require extensive experience, leadership skills, and often a background in sports management or business administration.

What are typical responsibilities for someone working at Learfield Sports, and how does the role interact with university partners?

Employees at Learfield Sports are often responsible for managing multimedia rights, developing sponsorship packages, and coordinating marketing initiatives for collegiate athletic programs. A significant part of the role involves collaborating closely with university partners to ensure brand alignment and maximize revenue opportunities. Regular communication with athletic departments, sponsors, and internal teams is common, making strong relationship management and project coordination skills essential. This collaborative environment offers exposure to both sports business operations and marketing strategy, providing valuable experience for career advancement in the sports industry.

What is Learfield Sports and what do they do?

Learfield Sports, often simply called Learfield, is a company that specializes in collegiate sports marketing. They partner with universities and athletic programs to manage multimedia rights, sponsorships, advertising, and other marketing opportunities related to college sports. Learfield helps schools maximize revenue through radio broadcasts, digital media, in-venue signage, and corporate partnerships. Their services allow athletic departments to focus on their teams and fans while Learfield handles the business side of sports marketing.

What are the key skills and qualifications needed to thrive as a Sports Marketing Account Manager at Learfield Sports, and why are they important?

To thrive as a Sports Marketing Account Manager at Learfield Sports, you need a strong background in marketing, sales, and relationship management, often supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing platforms, and sponsorship activation tools is commonly required. Excellent communication, negotiation, and organizational skills set top performers apart in managing client partnerships and executing campaigns. These skills ensure effective promotion of sports properties, maximized revenue opportunities, and lasting client relationships.

Is Learfield a good company to work for?

Learfield Sports offers roles in sports marketing and media management, often requiring strong communication and organizational skills. Employee reviews indicate a professional environment with opportunities for growth, though experiences can vary by position and location.

How much does Learfield pay?

Salaries for roles at Learfield Sports vary depending on the position, experience, and location. Entry-level positions typically start around $40,000 annually, while more experienced roles can pay upwards of $80,000 or more. Compensation often includes benefits such as health insurance and performance bonuses.
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Learfield Sports jobs near you
Infographic showing various Learfield Sports job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 98% Full Time, and 1% Temporary. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution.

General Manager - University of Louisiana

Learfield Sports Properties

Lafayette, LA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

Learfield is seeking a proven General Manager (GM) to lead our Sports Properties team and serve as the primary Learfield liaison to the university's Athletics Department. This position plays a central role in overseeing the school's comprehensive athletics multimedia rights agreement and corporate partner platform, while building and sustaining trusted relationships across campus. As a highly visible leader, the GM is responsible for driving results, growing revenue, and ensuring a successful, long-term partnership between Learfield and the university.
In this role, you will lead a high-performing team to deliver innovative, client-focused solutions that align with both Learfield's goals and the university's strategic vision. You'll manage day-to-day operations of the property, coach and develop staff, and foster a collaborative, accountable team culture. Success in this role requires a strong command of sponsorship sales, university partnerships, and operational excellence. You'll partner closely with regional and corporate stakeholders, university leadership, and brand partners to maximize revenue opportunities, uphold Learfield standards, and support the mission of college athletics.
Essential Duties & Responsibilities:
  • Serve as the primary liaison between Learfield and the university's Athletics Department, Athletic Director, and university leadership.
  • Oversee the execution of the multimedia rights agreement and ensure alignment with the university's values, brand standards, and strategic priorities.
  • Lead the property team, including sales and activation staff, providing coaching, performance feedback, and professional development.
  • Achieve individual and team revenue goals by selling integrated sponsorship packages using traditional, digital, social, and experiential platforms.
  • Cultivate and sustain strong relationships with local, regional, and national sponsors as well as key university stakeholders.
  • Collaborate with the Team S/VP and corporate support teams (e.g., marketing, research, digital, legal) to optimize sales strategy and execution.
  • Develop and manage annual budgets, business plans, and forecasts that ensure property-level accountability and financial performance.
  • Represent Learfield in key meetings, campus initiatives, and local events to promote partnership visibility and university engagement.
  • Model and foster a positive, inclusive, and team-first culture across the property and broader organization.
  • Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders-serving as a trusted and respected representative of both Learfield and the university.

Minimum Qualifications:
  • 8+ years of experience in sponsorship sales, sports marketing, or a related B2B revenue-generating role, with a strong track record of driving results.
  • Demonstrated ability to lead teams and manage others, including experience hiring, coaching, and developing high-performing talent.
  • Proven success managing complex partnerships and serving as a strategic liaison to executive-level stakeholders, ideally within sports, media, or higher education.
  • Strong understanding of integrated marketing solutions, including traditional, digital, social, and experiential channels.
  • Financial acumen to manage budgets, interpret performance metrics, and drive profitability.
  • Comfortable navigating change and ambiguity in a fast-paced environment.
  • Excellent relationship-building, presentation, and communication skills - able to influence and collaborate effectively across internal and external groups.
  • Strong organizational skills and attention to detail; ability to manage multiple priorities and meet deadlines.
  • High level of integrity, professionalism, and sound judgment.

Preferred Qualifications:
  • Previous experience working with or around collegiate athletics
  • Bachelor's degree from an accredited four-year college or university

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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