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Learfield Sports Jobs (NOW HIRING)

Learfield

Content Producer - University of Texas

Austin, TX · On-site

$124.90K/yr

In addition to NIL projects, assist in the production of Learfield live-action shoots and other revenue-driving social activations as needed within the local sports property and athletic department.

Learfield

Content Producer - University of Texas

Austin, TX · On-site

$124.90K/yr

In addition to NIL projects, assist in the production of Learfield live-action shoots and other revenue-driving social activations as needed within the local sports property and athletic department.

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How much do learfield sports jobs pay per hour?

As of May 28, 2026, the average hourly pay for learfield sports in the United States is $16.28, according to ZipRecruiter salary data. Most workers in this role earn between $15.87 and $16.59 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Sports Marketing Account Manager at Learfield Sports, and why are they important?

To thrive as a Sports Marketing Account Manager at Learfield Sports, you need a strong background in marketing, sales, and relationship management, often supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing platforms, and sponsorship activation tools is commonly required. Excellent communication, negotiation, and organizational skills set top performers apart in managing client partnerships and executing campaigns. These skills ensure effective promotion of sports properties, maximized revenue opportunities, and lasting client relationships.

What are typical responsibilities for someone working at Learfield Sports, and how does the role interact with university partners?

Employees at Learfield Sports are often responsible for managing multimedia rights, developing sponsorship packages, and coordinating marketing initiatives for collegiate athletic programs. A significant part of the role involves collaborating closely with university partners to ensure brand alignment and maximize revenue opportunities. Regular communication with athletic departments, sponsors, and internal teams is common, making strong relationship management and project coordination skills essential. This collaborative environment offers exposure to both sports business operations and marketing strategy, providing valuable experience for career advancement in the sports industry.

What is Learfield Sports and what do they do?

Learfield Sports, often simply called Learfield, is a company that specializes in collegiate sports marketing. They partner with universities and athletic programs to manage multimedia rights, sponsorships, advertising, and other marketing opportunities related to college sports. Learfield helps schools maximize revenue through radio broadcasts, digital media, in-venue signage, and corporate partnerships. Their services allow athletic departments to focus on their teams and fans while Learfield handles the business side of sports marketing.

What is the difference between Learfield Sports vs Sponsorship Coordinator?

AspectLearfield SportsSponsorship Coordinator
Required CredentialsBachelor's degree, experience in sports marketing or mediaBachelor's degree, background in marketing or sports management
Work EnvironmentSports marketing, media, and sponsorship eventsEvent planning, client communication, sponsorship management
Employer & Industry UsageUniversities, sports teams, media companiesSports organizations, marketing agencies, event companies

While both roles involve sports marketing and sponsorship activities, Learfield Sports primarily manages media rights and sponsorship deals for collegiate and professional sports teams, whereas Sponsorship Coordinators focus on executing sponsorship agreements, coordinating events, and maintaining client relationships within the sports industry.

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Learfield Sports jobs near you
Infographic showing various Learfield Sports job openings in the United States as of May 2026, with employment types broken down into 4% Locum Tenens, 11% Internship, 21% As Needed, 55% Contract, 2% Nights, and 7% Summer. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $33,872 per year, or $16.3 per hour.

Associate NIL Business Development Manager - Utah State University

Learfield Sports Properties

Logan, UT • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Job description

Learfield is seeking a motivated Associate NIL Business Development Manager to help grow and manage Name, Image, and Likeness (NIL) partnerships at one of our university properties. This role supports new business development and activation of NIL campaigns that connect brands with student-athletes in meaningful, compliant ways.
As part of the property team, the Associate NIL Business Development Manager will be responsible for prospecting, pitching, and brand partner NIL activation, while serving as an NIL expert to educate partners and internal teams on trends and best practices. The role reports to the General Manager and works closely with both property and Athletic Department staff.
Essential Duties & Responsibilities:
  • Develop and pitch NIL partnership concepts that connect brands with student-athletes through compelling proposals, presentations, and tailored activations that leverage university IP.
  • Serve as an NIL subject-matter expert, providing sales materials and best-practice guidance to support property sales teams and brand partner discussions.
  • Ensure flawless execution of NIL campaigns by coordinating with internal stakeholders (Partnerships, Athletics, Legal/Compliance, Activation)
  • Participate in partner and student-athlete meetings, NIL activations, representing Learfield and the university in a professional and relationship-driven manner.
  • Manage and track NIL sales activity, including prospect development, contract execution, and activation performance using CRM and reporting systems.
  • Contribute to campaign reporting and renewal strategy, including recaps, performance summaries, and recommendations for future NIL engagement.
  • Stay current on NIL policies, NCAA and state regulations, and industry trends, translating updates into actionable strategies for the property and partners.
  • Cultivate strong relationships with student-athletes, athletic department personnel, and brand partners to foster collaboration and long-term partnership success.
  • Build and maintain strong relationships with local, regional, and national clients as well as university partners, athletic department staff, and internal stakeholders-serving as a trusted representative of both Learfield and the university.
  • Meet or exceed defined NIL sales targets and key performance indicators

Minimum Qualifications:
  • 2+ years of experience in sponsorship sales, NIL partnerships, marketing, or related business development roles, preferably in sports, entertainment, or agency environments
  • Demonstrated ability to develop and present sales ideas, build relationships, and support business development efforts
  • Strong communication, presentation, and organizational skills with high attention to detail
  • Ability to work both independently and collaboratively in a fast-paced, client-focused environment
  • Proficiency in Microsoft Office Suite and experience with CRM or sales tracking tools
  • Comfortable spending 50% or more of time outside the office meeting with prospects, attending NIL activations, and engaging with partners
  • Familiarity with NIL policies, NCAA compliance, and state-level regulations
  • Availability to work evenings and weekends as needed for partner events, game days, and student-athlete engagements

Preferred Qualifications:
  • Bachelor's degree in marketing, communications, sports management, or a related field
  • Knowledge of NIL best practices, influencer marketing, or brand partnership strategy
  • Understanding of Learfield's multimedia rights model and NIL program integration
  • Experience supporting digital or social media strategies, with an understanding of content performance and engagement across platforms
  • Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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