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Learfield Sports Jobs (NOW HIRING)

WI · On-site

$90 - $130/hr

Learfield is seeking a driven and collaborative General Manager (GM) to lead our Sports Properties and serve as the primary Learfield liaison to the university's Athletics Department. This position ...

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WI · On-site

$150 - $210/hr

Learfield has a clear, differentiated point of view on brand demand, consumer behavior, category opportunity, and the evolving sports marketplace.A visible pipeline of new commercial opportunities is ...

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Learfield Sports information

What is Learfield Sports?

Learfield Sports, often simply called Learfield, is a company that specializes in collegiate sports marketing. They partner with universities and athletic programs to manage multimedia rights, sponsorships, advertising, and other marketing opportunities related to college sports. Learfield helps schools maximize revenue through radio broadcasts, digital media, in-venue signage, and corporate partnerships. Their services allow athletic departments to focus on their teams and fans while Learfield handles the business side of sports marketing.

What are the typical responsibilities of someone working at Learfield Sports?

Employees at Learfield Sports are often responsible for managing multimedia rights, developing sponsorship packages, and coordinating marketing initiatives for collegiate athletic programs. A significant part of the role involves collaborating closely with university partners to ensure brand alignment and maximize revenue opportunities. Regular communication with athletic departments, sponsors, and internal teams is common, making strong relationship management and project coordination skills essential. This collaborative environment offers exposure to both sports business operations and marketing strategy, providing valuable experience for career advancement in the sports industry.

What skills and qualifications are needed to thrive as a Sports Marketing Account Manager at Learfield Sports?

To thrive as a Sports Marketing Account Manager at Learfield Sports, you need a strong background in marketing, sales, and relationship management, often supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with CRM software, digital marketing platforms, and sponsorship activation tools is commonly required. Excellent communication, negotiation, and organizational skills set top performers apart in managing client partnerships and executing campaigns. These skills ensure effective promotion of sports properties, maximized revenue opportunities, and lasting client relationships.

What is the difference between Learfield Sports vs Sponsorship Coordinator?

AspectLearfield SportsSponsorship Coordinator
Required CredentialsBachelor's degree, experience in sports marketing or mediaBachelor's degree, background in marketing or sports management
Work EnvironmentSports marketing, media, and sponsorship eventsEvent planning, client communication, sponsorship management
Employer & Industry UsageUniversities, sports teams, media companiesSports organizations, marketing agencies, event companies

While both roles involve sports marketing and sponsorship activities, Learfield Sports primarily manages media rights and sponsorship deals for collegiate and professional sports teams, whereas Sponsorship Coordinators focus on executing sponsorship agreements, coordinating events, and maintaining client relationships within the sports industry.

Is Learfield Sports a good company to work for?

Learfield Sports is a company that specializes in sports marketing and media rights management, often offering roles in sales, marketing, and event management. Employee reviews indicate that the company provides a collaborative environment with opportunities for professional growth, though experiences can vary by position and location.

What cities are hiring for Learfield Sports jobs?

Cities with the most Learfield Sports job openings:

What states have the most Learfield Sports jobs?

States with the most job openings for Learfield Sports jobs include:

Infographic showing various Learfield Sports job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 63% Full Time, 33% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Partnership Solutions Coordinator - Northern Kentucky University

100 LEARFIELD

Brooklyn, NY • On-site

$20.50 - $27.50/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired 2 days ago. Applications are no longer accepted.


Job description

Learfield is seeking an organized and detail-oriented Partnerships Coordinator to join our Sports Properties team and support the execution of corporate sponsorship activations on campus. This role plays a key part in bringing partnerships to life in meaningful, visible ways for fans, sponsors, and the university community. In this role, you'll be responsible for executing day-to-day fulfillment activities across partner accounts, providing behind-the-scenes coordination that ensures seamless delivery.

You'll work closely with internal team members, university contacts, and brand partners to track assets, deliver campaign elements, and support gameday operations. This is a hands‐on role suited for someone who thrives in a fast‐paced environment, enjoys logistics and planning, and is excited to grow a career in sports sponsorship.

Essential Duties & Responsibilities: Support the activation and fulfillment of corporate partnership agreements across traditional, digital, and in‐venue platforms Serve as a liaison between the property team, university staff, and brand partners to ensure smooth delivery of partner assets Build and maintain strong relationships with organization partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of Learfield and the property Track inventory and maintain accurate records of all sponsorship elements and deliverables Assist with gameday operations, including setup, signage placement, hospitality, and in-game promotions Supervise gameday staff, as needed, to support on‐site execution Provide proof‐of‐performance documentation for fulfilled partnership elements Support administrative functions such as budget tracking, invoicing, contract documentation, and expense reporting Contribute to partner recap presentations and internal reporting Collaborate cross‐functionally with departments (e.g., sales, digital, marketing) to ensure seamless execution Minimum Qualifications: Some experience in marketing, partnerships, events, or a related field (internships or early career experience welcome) Strong organizational skills with high attention to detail Clear and professional communication skills, both written and verbal Ability to manage multiple tasks and meet deadlines in a fast‐paced environment Team‐oriented mindset with a willingness to take initiative and support where needed Proficiency in Microsoft Office (Word, PowerPoint, Excel) Ability to work flexible hours, including evenings, weekends, and home games Preferred Qualifications: Bachelor's degree in sports management, marketing, business, communications, or a related field Previous experience supporting sponsorships, sports events, or gameday operations Comfort working in live event environments and interacting with diverse stakeholders Benefits: Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability.

Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act. Equal Opportunity Employer Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work. Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun This job board ONLY displays Learfield Sports Properties jobs.

To see all other Learfield jobs, please go to: https://learfield.wd5.myworkdayjobs.com/Learfield Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties.

With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms.

Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions. Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work. Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun