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Learfield Jobs (NOW HIRING)

Learfield is seeking a motivated and emerging General Manager (GM) to lead one of our Sports Properties and serve as the primary liaison to the university's Athletics Department. This role is a ...

Learfield is seeking a motivated and emerging General Manager (GM) to lead one of our Sports Properties and serve as the primary liaison to the university's Athletics Department. This role is a ...

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How much do learfield jobs pay per hour?

As of Jul 2, 2026, the average hourly pay for learfield in the United States is $22.80, according to ZipRecruiter salary data. Most workers in this role earn between $19.23 and $25.00 per hour, depending on experience, location, and employer.

What are the top 5 career fields?

Learfield offers careers across various fields including sales, marketing, digital media, event management, and technical support. These roles often require strong communication skills, industry knowledge, and familiarity with media or sports environments. The top career fields typically align with media, advertising, sales, technology, and event coordination.

How much do LEARFIELD employees make?

The average salary for LEARFIELD employees varies by role, with entry-level positions typically earning around $40,000 to $50,000 annually, while more experienced roles can earn upwards of $70,000 or more. Compensation depends on factors such as job function, experience, and location, and employees often work in a sports marketing or media environment that values industry-specific skills.

Is LEARFIELD a good company to work for?

Learfield is a media and technology company that provides sponsorship and advertising solutions for sports and entertainment venues. Employees report a collaborative work environment and opportunities for growth, though experiences can vary by role and location. It is advisable to research specific positions and read employee reviews for a comprehensive understanding.

What does the company LEARFIELD do?

Learfield is a media and technology company that specializes in managing college sports marketing, sponsorships, and digital content. It provides advertising solutions, event management, and data analytics to connect brands with college sports audiences.

What are the typical career growth opportunities for professionals working at Learfield?

Learfield offers a variety of advancement opportunities for dedicated professionals, ranging from roles in partnership management and sales to leadership positions in marketing or business development. Employees often gain unique exposure to collegiate athletics and sponsorship activation, which can lead to promotions within their current team or transfers to roles supporting new schools or regions. The company values internal growth, providing ongoing professional development, mentorship, and the chance to work on high-profile projects. Advancement is typically influenced by performance, initiative, and a strong ability to build value for clients and partners.

What is a Learfield job?

A Learfield job typically refers to a role within Learfield, a company specializing in collegiate sports marketing, multimedia rights, and sponsorships. Employees may work in media, sponsorship sales, ticketing, or digital content to support college athletic programs. Roles vary from entry-level positions to executive leadership, often involving partnerships with universities and brands.

What are the key skills and qualifications needed to thrive in the Learfield position, and why are they important?

To thrive in a role at Learfield, candidates typically need a strong background in sports marketing, partnership sales, and account management, often supported by a relevant degree and industry experience. Familiarity with CRM platforms, presentation software, and digital marketing tools is frequently required to manage campaigns and client relationships. Excellent communication, relationship-building skills, and adaptability help professionals exceed partner and client expectations. These competencies are critical for delivering exceptional client service, driving revenue, and maintaining successful collegiate athletic partnerships.

More about Learfield jobs
What cities are hiring for Learfield jobs? Cities with the most Learfield job openings:
What states have the most Learfield jobs? States with the most job openings for Learfield jobs include:
Infographic showing various Learfield job openings in the United States as of June 2026, with employment types broken down into 1% Internship, 96% Full Time, 2% Part Time, and 1% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $47,434 per year, or $22.8 per hour.
Vice President & General Manager - University of Alabama

Vice President & General Manager - University of Alabama

Learfield

Tuscaloosa, AL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago


Learfield rating

8.9

Company rating: 8.9 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

2nd of 48 rated marketing agency


Job description

LEARFIELD is seeking a visionary and influential Vice President & General Manager to lead one of our most visible Sports Properties and serve as the primary liaison to the university's Athletics Department. This highly strategic role is responsible for overseeing the comprehensive multimedia rights partnership, cultivating senior relationships across the university, and driving innovative, high-impact sponsorships that elevate both the Learfield brand and the school's athletic mission.
In this role, you will lead a seasoned team of leaders, navigate complex stakeholder environments, and shape the long-term success of a marquee property. You'll serve as the external face of the partnership and an internal thought leader across the enterprise. This role is designed for a senior-level GM with strong executive presence, deep experience in sports partnerships, and a proven ability to drive growth at the intersection of business, relationships, and collegiate athletics strategy.

Key Responsibilities

  • Serve as the primary executive liaison to university leadership, building strong relationships and driving strategic alignment between Learfield and the university.
  • Lead the execution and ongoing evolution of the multimedia rights partnership, ensuring alignment with long-term business objectives and institutional priorities.
  • Oversee and develop the property leadership team, driving accountability, operational excellence, and overall business performance.
  • Set the vision and strategy for property growth, including revenue generation, partnership innovation, client satisfaction, and long-term success.
  • Lead business planning and financial performance, including P&L ownership, budgeting, forecasting, and achievement of key business goals.
  • Support and elevate strategic sponsorship relationships by delivering integrated marketing solutions across digital, broadcast, in-venue, experiential, and premium assets.
  • Partner closely with regional leadership and enterprise support teams to drive cross-functional collaboration and enhance overall partnership performance.
  • Foster a culture of accountability, innovation, inclusion, and high performance through strong leadership and team development.
  • Serve as a senior ambassador for the property, representing Learfield with university partners, clients, and industry stakeholders.

Minimum Qualifications:

  • 12+ years of progressive experience in sponsorship sales, sports marketing, media, or related fields, with a strong track record of delivering results in high-impact, revenue-driving roles.
  • 5+ years of people leadership experience, including coaching and developing senior-level talent and overseeing multi-functional teams.
  • Demonstrated success managing complex partnerships and influencing senior stakeholders at the university, brand, and enterprise level.
  • Deep understanding of integrated marketing strategy, including digital, social, broadcast, in-venue, and experiential platforms.
  • Strong financial acumen, with experience owning a full P&L, setting strategic budgets, and driving property-level profitability.
  • Exceptional communication, collaboration, and executive presence - able to lead through influence and navigate a highly visible, fast-paced environment.
  • Strong organizational skills and attention to detail, with the ability to prioritize effectively and manage multiple initiatives.
  • High integrity, sound judgment, and a people-first leadership mindset.

Preferred Qualifications:

  • Prior experience working with or within collegiate athletics or higher education.
  • Bachelor's degree from an accredited four-year college or university.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.


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