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Event Strategist Jobs (NOW HIRING)

Cotton Holdings

Trade Show Event Manger

Houston, TX

$85K - $90K/yr

Develop and execute the company's annual trade show and events strategy in support of marketing, sales, and business development objectives. * Plan, manage, and execute trade shows, conferences ...

Microsoft

Director, Events Strategy

Redmond, WA · On-site

$165K - $272K/yr

Overview The Microsoft Event Strategy & Planning Team is responsible for designing and evolving Microsoft's most important commercial events as strategic growth levers for the business. The team ...

New

Cotton Holdings

Trade Show Event Manger

Houston, TX

Develop and execute the company's annual trade show and events strategy in support of marketing, sales, and business development objectives. * Plan, manage, and execute trade shows, conferences ...

Dentsu Aegis Network

Director, Event Marketing

New York, NY · On-site +1

$114K - $135K/yr

Key Responsibilities Strategy and Leadership * Develop and execute Merkle's enterprise event strategy aligned with marketing priorities, brand positioning, and revenue goals * Lead and mentor the ...

Dentsu, Inc.

Director, Event Marketing

New York, NY · On-site

$114K - $135K/yr

Key Responsibilities Strategy and Leadership * Develop and execute Merkle's enterprise event strategy aligned with marketing priorities, brand positioning, and revenue goals * Lead and mentor the ...

Vanguard Group

Event Planner, Specialist

Malvern, PA · On-site

Unlike traditional event planning roles, this position emphasizes strategic thinking, content development, and stakeholder partnership. You will collaborate closely with senior leaders and cross ...

Vangard, Inc.

Event Planner, Specialist

Malvern, PA

Unlike traditional event planning roles, this position emphasizes strategic thinking, content development, and stakeholder partnership. You will collaborate closely with senior leaders and cross ...

ShopMy

Manager, Events

New York, NY · On-site

The ideal candidate is both a strategist and detail-oriented executor, able to design an ROI-focused event while ensuring flawless delivery. Your Impact to The Role: * Own and execute ShopMy ...

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Event Strategist information

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$45K

$139.9K

$177.5K

How much do event strategist jobs pay per year?

As of Jul 16, 2026, the average yearly pay for event strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.

What is the highest paying job in the event industry?

In the event industry, high-level roles such as Event Executive or Director often have the highest salaries, especially in large organizations or corporations. These positions typically require extensive experience, strong leadership skills, and often involve overseeing multiple events or departments, with salaries reaching six figures in some cases.

What does an Event Strategist do?

An Event Strategist is responsible for planning, developing, and executing event strategies that align with a company's goals. They analyze audience needs, market trends, and business objectives to create impactful events that drive engagement and brand awareness. Their role involves budgeting, coordinating logistics, and collaborating with vendors, marketing teams, and stakeholders. By leveraging data and creativity, they ensure events deliver measurable results and a memorable experience for attendees.

What does an event strategist do?

An event strategist plans, coordinates, and manages events to meet clients' goals and objectives. They analyze target audiences, develop concepts, create budgets, and oversee logistics, often using project management tools. Strong communication, organizational skills, and industry knowledge are essential for success in this role.

What is the minimum salary of event management?

The minimum salary for an event strategist varies by location and experience but typically starts around $40,000 to $50,000 annually. Entry-level positions may pay less, while experienced professionals with skills in project management and vendor coordination can earn higher salaries. Salaries are also influenced by the size and type of events managed and the employer.

What are the key skills and qualifications needed to thrive in the Event Strategist position, and why are they important?

To thrive as an Event Strategist, you need expertise in event planning, project management, and strategic marketing, often backed by a degree in hospitality, marketing, or communications. Familiarity with event management software (like Cvent or Eventbrite), CRM systems, and analytics tools is highly valued, and certifications such as CMP (Certified Meeting Professional) can be advantageous. Strong interpersonal skills, creativity, attention to detail, and problem-solving abilities are essential for success in this role. These skills enable Event Strategists to design engaging events that align with organizational goals, optimize attendee experience, and deliver measurable results.

What are the typical daily responsibilities of an Event Strategist?

Event Strategists typically spend their days developing event concepts, coordinating with internal teams and external vendors, and creating timelines and budgets. They research audience preferences, oversee marketing and promotional campaigns, monitor event progress, and adjust strategies as needed for optimal outcomes. Collaboration is key, as they often work closely with sales, marketing, and creative departments to ensure the event aligns with broader business objectives. Additionally, they analyze post-event performance metrics to assess success and guide future improvements.

Is an event planner a good side hustle?

An event strategist can pursue event planning as a side hustle, leveraging skills in organization, communication, and vendor management. It often requires flexible scheduling, networking, and sometimes certification, making it suitable for those seeking additional income outside their primary job.
More about Event Strategist jobs
What cities are hiring for Event Strategist jobs? Cities with the most Event Strategist job openings:
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Event Strategist jobs near you
Infographic showing various Event Strategist job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 1% As Needed, 71% Full Time, 24% Part Time, 1% Temporary, and 2% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $139,867 per year, or $67.2 per hour.
Trade Show Event Manger

Trade Show Event Manger

Cotton Holdings

Houston, TX

$85K - $90K/yr

Full-time

Posted 20 days ago

Job description

Description
The Tradeshow Events Manager is responsible for developing, planning, and executing the company's trade show and event strategy to support business development, brand awareness, and customer engagement for Cotton Holdings and its subsidiaries. This role manages the full lifecycle of trade shows, conferences, client events, sponsorships, and executive hospitality initiatives while overseeing budgets, vendor relationships, contracts, and event logistics from planning through post-event evaluation. The Manager serves as the primary point of contact for corporate events, partnering with Marketing, Sales, Business Development, Operations, and Executive Leadership to deliver high-quality experiences that align with organizational objectives and maximize return on investment.

Key Responsibilities
  •  Develop and execute the company's annual trade show and events strategy in support of marketing, sales, and business development objectives.
  • Plan, manage, and execute trade shows, conferences, client events, sponsorships, and executive hospitality programs from concept through post-event evaluation.
  • Oversee all event logistics, including venue selection, vendor management, contract negotiations, travel, accommodations, exhibit shipping, signage, promotional materials, and on-site operations.
  • Manage event budgets, forecasts, purchase orders, vendor invoices, and expense reconciliation to ensure financial accountability and cost-effective execution.
  • Serve as the primary point of contact for all assigned events, ensuring a high-quality experience for executives, clients, prospects, and attendees.
  • Partner with Marketing, Sales, Business Development, and Communications teams to align event strategies, branding, messaging, and lead generation efforts.
  • Coordinate booth design, event collateral, promotional items, registration platforms, digital event tools, and attendee communications.
  • Manage executive schedules, customer meetings, hospitality events, and entertainment logistics during conferences and trade shows.
  • Capture and report event leads through IFS or other CRM systems while supporting timely sales follow-up and lead conversion.
  • Evaluate event performance by tracking budgets, attendance, lead generation, and other key performance metrics, providing recommendations for continuous improvement.
  • Research industry trends, trade associations, and sponsorship opportunities to maximize brand visibility and business growth.
  • Travel up to 30% as required to support trade shows, conferences, client events, and other business needs.  

Skills, Knowledge and Expertise
  • Strategic event and trade show management.
  • Project management with the ability to manage multiple concurrent initiatives.
  • Vendor sourcing, contract negotiation, and relationship management.
  • Budget planning, forecasting, and expense management.
  • Executive stakeholder and client relationship management.
  • CRM and lead management systems (IFS or equivalent).
  • Strong written, verbal, and presentation communication skills.
  • Exceptional organizational and time management skills.
  • Analytical thinking with the ability to measure event effectiveness and ROI.
  • Ability to work independently while collaborating across multiple departments.
  • Proficiency in Microsoft Office Suite and event management technology.
  • Ability to travel as business needs require.
Work Experience
  •  5-8 years of progressive experience managing corporate trade shows, conferences, or large-scale marketing events.
  • Demonstrated experience independently managing multiple events, vendor relationships, budgets, and project timelines simultaneously.
  • Experience supporting executive-level events and customer-facing programs preferred.
Education
  • Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration, Event Management, or a related field preferred.
  • Equivalent combination of education and professional event management experience may be considered in lieu of a degree.  
Professional Licenses, Accreditations and Certifications
  • None required for this role.  
Knowledge
  • Corporate event planning and trade show management best practices.
  • Contract administration and vendor management processes. 
  • Budget planning, forecasting, and financial management.
  • Event marketing strategies and lead generation methodologies.
  • CRM systems, event technology platforms, and registration software.
  • Brand management, exhibit design, signage, and promotional product procurement.
  • Hospitality, executive event planning, and VIP guest management.
  • Logistics management, shipping coordination, and exhibit operations.
  • Trade association structures and industry conferences within commercial, construction, restoration, or related industries.
  • Event performance measurement, analytics, and ROI reporting.  

Personal Traits and Attributes
  • Passionate about delivering exceptional event experiences.
  • Highly organized with exceptional attention to detail.
  • Self-motivated with a strong sense of ownership and accountability.
  • Resourceful and adaptable when managing changing priorities and unexpected challenges. Â