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Event Strategist Jobs in Michigan (NOW HIRING)

CYNET SYSTEMS

Event Project Manager

Ann Arbor, MI · On-site

$66 - $71/hr

Serve as a trusted advisor to internal partners, guiding them through event strategy, options and best practices. * Collaborate with global teams to support consistency across regions while tailoring ...

SME

Group Director, Events (US)

Southfield, MI

This role is accountable and responsible for event strategy, event team execution and the oversight of all aspects of event delivery, including financials. The Group Director, Events will work under ...

burton

Events and Activation Manager

Burton, MI

Reporting through Marketing, this role oversees the strategic planning, execution, and measurement of global event activations, working in close partnership with marketing teams (North America ...

burton

Events and Activation Manager

Burton, MI

Reporting through Marketing, this role oversees the strategic planning, execution, and measurement of global event activations, working in close partnership with marketing teams (North America ...

company826

Group Director, Events (US)

Southfield, MI · On-site

Event Strategy: * Works with events team's Senior Leadership to define and clarify event goals and key performance indicators (KPI's) for events (e.g., registration / attendance goals, gross revenue ...

Carhartt

Manager, Trade Shows & Events

Dearborn, MI · On-site

This role leads the strategic direction, planning, and performance measurement of Carhartt's external event portfolio, ensuring all activations drive a premium execution of the brand and meet ...

HUB International Limited

Healthcare Strategist

Troy, MI · On-site

$115K - $148K/yr

Employee Engagement Events * Dress for Your Day Dress-Code * Service Awards Here's Where You Come In The Employee Benefits Strategist is responsible for consistently delivering an experience that is ...

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All JobsEvent Strategist JobsEvent Strategist Jobs in Michigan

Event Strategist information

See Michigan salary details

$39.2K

$121.9K

$154.7K

How much do event strategist jobs pay per year?

As of Aug 24, 2026, the average yearly pay for event strategist in Michigan is $121,907.00, according to ZipRecruiter salary data. Most workers in this role earn between $105,900.00 and $136,800.00 per year, depending on experience, location, and employer.

What does an event strategist do?

An Event Strategist is responsible for planning, developing, and executing event strategies that align with a company's goals. They analyze audience needs, market trends, and business objectives to create impactful events that drive engagement and brand awareness. Their role involves budgeting, coordinating logistics, and collaborating with vendors, marketing teams, and stakeholders. By leveraging data and creativity, they ensure events deliver measurable results and a memorable experience for attendees.

What are the key skills and qualifications needed to thrive as an event strategist?

To thrive as an Event Strategist, you need expertise in event planning, project management, and strategic marketing, often backed by a degree in hospitality, marketing, or communications. Familiarity with event management software (like Cvent or Eventbrite), CRM systems, and analytics tools is highly valued, and certifications such as CMP (Certified Meeting Professional) can be advantageous. Strong interpersonal skills, creativity, attention to detail, and problem-solving abilities are essential for success in this role. These skills enable Event Strategists to design engaging events that align with organizational goals, optimize attendee experience, and deliver measurable results.

What are popular job titles related to Event Strategist jobs in Michigan?

For Event Strategist jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Event Strategist jobs in Michigan look for?

The top searched job categories for Event Strategist jobs in Michigan are:

Event Strategist jobs near you
Infographic showing various Event Strategist job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 66% Full Time, 26% Part Time, 3% Temporary, 3% Contract, and 1% Nights. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $121,907 per year, or $58.6 per hour.

Events Demand Gen Strategist

Keysight Technologies, Inc.

Novi, MI

$122K - $223K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Keysight Technologies rating

8.1

Company rating: 8.1 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

50th of 159 rated electronics manufacturers

Job description

Overview

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.


Responsibilities
On a day-to-day basis, you will:
  • Plan and execute event strategy
  • Define and deliver a US event program aligned with business priorities (AI, Neo Cloud, enterprise and service provider segments)
  • Own end-to-end execution of trade shows, conferences, hosted events, and webinars

Drive demand generation through events

  • Design event experiences and campaigns that generate qualified pipeline and accelerate opportunities
  • Collaborate closely with sales to align on target accounts, objectives, and post-event follow-up

Create memorable customer and prospect experiences

  • Design and execute event programs that engage customers and prospects in the AI space, building brand affinity and driving marketing-sourced demand
  • Partner with creative, content, and product marketing teams to ensure event experiences reflect and reinforce core messaging and value propositions

Manage event logistics and operations

  • Coordinate with vendors, agencies, and internal stakeholders to ensure flawless execution
  • Manage event budgets, timelines, and deliverables

Amplify events through digital and social channels

  • Partner with social and digital marketing teams to plan promotion before, during, and after events
  • Maximize reach, engagement, and attendance through digital channels

Collaborate cross-functionally

  • Partner with product marketing, technical experts, regional marketing teams, and external partners
  • Ensure alignment between event experiences and product priorities

Measure and optimize performance

  • Track event KPIs including attendance, engagement, pipeline contribution, and ROI
  • Use insights and data to continuously improve event strategy and execution

Qualifications

Most important: You understand how events drive business impact

  • You bring strong experience in event marketing and demand generation, preferably in B2B technology
  • You are a highly organized project manager who can manage multiple complex events simultaneously
  • You have a strong marketing foundation, including campaigns, messaging, and digital channels (email, social)
  • You are a strong communicator, able to translate technical concepts into clear, compelling event experiences in partnership with content and creative teams
  • You have a collaborative mindset, working effectively across sales, product, and marketing teams
  • You are data-driven, with the ability to measure performance and optimize ROI
  • You are a self-starter, comfortable operating in a fast-paced, global environment

Nice to have:

  • Experience in networking, cloud, security, or AI infrastructure markets
  • Familiarity with service providers, enterprise IT, or data center ecosystems

Education and experience:

  • Bachelor's degree in marketing, business, or a related field preferred
  • 5–7 years of experience in event marketing, field marketing, or demand generation roles

#LI-MO1

Careers Privacy Statement
Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.

California Pay range: MIN $122,000.00 - MAX $223,000.00

Colorado pay range: MIN $113,000.00 - MAX $188,000.00

District of Columbia pay range: MIN $113,000.00 - MAX $188,000.00

Hawaii pay range: MIN $113,000.00 - MAX $188,000.00

Illinois pay range: MIN $113,000.00 - MAX $188,000.00

Maryland pay range:  MIN $122,000.00 - MAX $203,000.00

Massachusetts pay range: MIN $122,000.00 - MAX $203,000.00

Minnesota pay range: MIN $113,000.00 - MAX $188,000.00

New Jersey City pay range: MIN $122,000.00 - MAX $203,000.00

New York pay range: MIN $133,000.00 - MAX $223,000.00

Vermont pay range: MIN $113,000.00 - MAX $188,000.00

Washington state pay range:  MIN $122,000.00 - MAX $203,000.00

Note: For other locations, pay ranges will vary by region.

This role is eligible for Keysight's Variable Pay Bonus Program

US Employees may be eligible for the following benefits:

  • Medical, dental and vision
  • Health Savings Account
  • Health Care and Dependent Care Flexible Spending Accounts
  • Life, Accident, Disability insurance
  • Business Travel Accident and Business Travel Health
  • 401(k) Plan
  • Flexible Time Off, Paid Holidays
  • Paid Family Leave
  • Discounts, Perks
  • Tuition Reimbursement
  • Adoption Assistance
  • ESPP (Employee Stock Purchase Plan)
  • Restricted Stock Units
Qualifications:

Most important: You understand how events drive business impact

  • You bring strong experience in event marketing and demand generation, preferably in B2B technology
  • You are a highly organized project manager who can manage multiple complex events simultaneously
  • You have a strong marketing foundation, including campaigns, messaging, and digital channels (email, social)
  • You are a strong communicator, able to translate technical concepts into clear, compelling event experiences in partnership with content and creative teams
  • You have a collaborative mindset, working effectively across sales, product, and marketing teams
  • You are data-driven, with the ability to measure performance and optimize ROI
  • You are a self-starter, comfortable operating in a fast-paced, global environment

Nice to have:

  • Experience in networking, cloud, security, or AI infrastructure markets
  • Familiarity with service providers, enterprise IT, or data center ecosystems

Education and experience:

  • Bachelor's degree in marketing, business, or a related field preferred
  • 5–7 years of experience in event marketing, field marketing, or demand generation roles

#LI-MO1

Careers Privacy Statement
Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.

California Pay range: MIN $122,000.00 - MAX $223,000.00

Colorado pay range: MIN $113,000.00 - MAX $188,000.00

District of Columbia pay range: MIN $113,000.00 - MAX $188,000.00

Hawaii pay range: MIN $113,000.00 - MAX $188,000.00

Illinois pay range: MIN $113,000.00 - MAX $188,000.00

Maryland pay range:  MIN $122,000.00 - MAX $203,000.00

Massachusetts pay range: MIN $122,000.00 - MAX $203,000.00

Minnesota pay range: MIN $113,000.00 - MAX $188,000.00

New Jersey City pay range: MIN $122,000.00 - MAX $203,000.00

New York pay range: MIN $133,000.00 - MAX $223,000.00

Vermont pay range: MIN $113,000.00 - MAX $188,000.00

Washington state pay range:  MIN $122,000.00 - MAX $203,000.00

Note: For other locations, pay ranges will vary by region.

This role is eligible for Keysight's Variable Pay Bonus Program

US Employees may be eligible for the following benefits:

  • Medical, dental and vision
  • Health Savings Account
  • Health Care and Dependent Care Flexible Spending Accounts
  • Life, Accident, Disability insurance
  • Business Travel Accident and Business Travel Health
  • 401(k) Plan
  • Flexible Time Off, Paid Holidays
  • Paid Family Leave
  • Discounts, Perks
  • Tuition Reimbursement
  • Adoption Assistance
  • ESPP (Employee Stock Purchase Plan)
  • Restricted Stock Units
Education:UNAVAILABLEEmployment Type: UNAVAILABLE

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