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Email Marketing Manager Jobs (NOW HIRING)

Trove Brands

Associate Email Marketing Manager

Lehi, UT · On-site

In this role, you will help manage and optimize email and SMS marketing programs, ensuring campaigns are strategically aligned with business objectives and designed to drive engagement, retention ...

Gong.io

Sr. Email Marketing Manager

New York, NY · On-site +1

As our Sr. Email Marketing Manager, you will own how Gong shows up in the inbox - across both marketing nurture programs and 1:1 marketing-supported outbound. This is a craft role for someone who ...

Leap

Manager, Email Marketing

New York, NY · On-site

$100K - $120K/yr

Email Marketing Manager About Leap At Leap, we believe the future of retail is omnichannel and the next generation of brands belong in neighborhoods, not just on screens. Today, the Leap platform ...

Boot Barn

Email Marketing Specialist I

Irvine, CA · On-site

EMAIL MARKETING SPECIALIST I REPORTS TO: DIRECTOR OF MARKETING & MEDIA STATUS: NON-EXEMPT Summary ... This includes end-to-end email campaign and program management such as production, deployment ...

Leap

Manager, Email Marketing

New York, NY · On-site

$100K - $120K/yr

Email Marketing Manager About Leap At Leap, we believe the future of retail is omnichannel and the next generation of brands belong in neighborhoods, not just on screens. Today, the Leap platform ...

Vista Apex

Email Marketing Coordinator

Racine, WI · On-site

Email Marketing Coordinator Company: VistaApex Solutions Location: Racine, WI | Hybrid Reports to ... Marketing Manager About VistaApex Solutions VistaApex Solutions is a purpose-driven, clinician ...

Boot Barn

Email Marketing Specialist I

Irvine, CA · On-site

$23 - $25/hr

EMAIL MARKETING SPECIALIST I REPORTS TO: DIRECTOR OF MARKETING & MEDIA STATUS: NON-EXEMPT Summary ... This includes end-to-end email campaign and program management such as production, deployment ...

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Email Marketing Manager information

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$40.5K

$87.2K

$159K

How much do email marketing manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for email marketing manager in the United States is $87,236.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $92,500.00 per year, depending on experience, location, and employer.

What are some common challenges Email Marketing Managers face when coordinating campaigns with other departments?

Email Marketing Managers often collaborate closely with teams like design, content, and sales to develop effective campaigns. One common challenge is aligning timelines and priorities across departments, which can result in delays or last-minute changes. Additionally, ensuring consistent messaging and branding while accommodating input from multiple stakeholders requires strong communication and project management skills. Proactively setting clear expectations and maintaining open channels of communication can help navigate these challenges and deliver successful campaigns.

What does an Email Marketing Manager do?

An Email Marketing Manager is responsible for creating, executing, and optimizing email campaigns to engage customers, promote products or services, and drive business growth. They develop strategies for building email lists, segmenting audiences, crafting compelling email content, and analyzing campaign performance. Their role often involves using email marketing software, A/B testing, and ensuring compliance with privacy regulations. By leveraging analytics, they continuously improve the effectiveness of email communications and contribute to overall marketing objectives.

What Does an Email Marketing Manager Do?

As an email marketing manager, your main job duties are to create, implement, and monitor email marketing campaigns for your organization. You oversee all aspects of the marketing campaign. You manage team members, analyze metrics such as emails opened and links clicked, and play a major role in the design and content creation. This career requires extensive business and marketing experience. At least a bachelor’s degree in a related field is preferred by employers. Additional qualifications are strong communication skills, excellent problem-solving abilities, and technical experience with common industry software.

What are the key skills and qualifications needed to thrive as an Email Marketing Manager, and why are they important?

To thrive as an Email Marketing Manager, you need expertise in marketing strategy, content creation, audience segmentation, and analytics, typically supported by a degree in marketing, communications, or a related field. Familiarity with email marketing platforms (such as Mailchimp, HubSpot, or Salesforce Marketing Cloud), A/B testing tools, and email automation systems is essential. Strong copywriting, analytical thinking, and project management skills help you craft compelling campaigns and optimize results. These abilities are critical for driving engagement, nurturing leads, and achieving measurable business outcomes through effective email marketing.

What is the difference between Email Marketing Manager vs Digital Marketing Specialist?

AspectEmail Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in email marketing toolsMarketing or related degree, certifications in digital marketing
Work EnvironmentFocus on email campaigns, marketing automation platformsBroader digital channels including social media, SEO, PPC
Employer & Industry UsageUsed in retail, e-commerce, B2B companiesUsed across various industries for overall digital strategy

The Email Marketing Manager specializes in creating and managing email campaigns, focusing on email strategy, automation, and analytics. In contrast, the Digital Marketing Specialist handles a wider range of digital channels, including social media, SEO, and paid advertising. While both roles require marketing knowledge and certifications, the Email Marketing Manager's expertise is more concentrated on email platforms and automation tools, making it ideal for companies prioritizing email outreach.

More about Email Marketing Manager jobs
What cities are hiring for Email Marketing Manager jobs? Cities with the most Email Marketing Manager job openings:
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Email Marketing Manager jobs near you
Infographic showing various Email Marketing Manager job openings in the United States as of May 2026, with employment types broken down into 3% Locum Tenens, 56% Full Time, 38% Part Time, and 3% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $87,236 per year, or $41.9 per hour.
Associate Email Marketing Manager

Associate Email Marketing Manager

Trove Brands

Lehi, UT

Other

Posted 19 days ago

Job description

Trove Brands is seeking a detail-oriented and data-driven Associate Email Marketing Manager to support the continued growth of the Owala direct-to-consumer (DTC) business through lifecycle marketing and customer engagement initiatives.

In this role, you will help manage and optimize email and SMS marketing programs, ensuring campaigns are strategically aligned with business objectives and designed to drive engagement, retention, and revenue. You will work closely with digital marketing, creative, and e-commerce teams to execute campaigns, improve lifecycle journeys, and leverage data insights to continuously optimize performance.

This role is ideal for a marketer who thrives in a performance-focused environment and enjoys combining strategy, analytics, and execution to deliver meaningful customer experiences.

Key Responsibilities

Lifecycle Marketing & Campaign Execution

  • Plan, build, and deploy email and SMS campaigns that support product launches, promotions, and brand initiatives.
  • Manage and optimize automated lifecycle flows including welcome, abandoned cart, post-purchase, and retention programs.
  • Ensure all campaigns are aligned with brand messaging, marketing calendars, and business goals.

Performance Optimization & Testing

  • Analyze campaign performance using key metrics such as open rates, click-through rates, conversion rates, and revenue attribution.
  • Conduct A/B testing across subject lines, creative, segmentation strategies, and send timing to improve campaign performance.
  • Identify opportunities to improve customer engagement, retention, and lifetime value through data-driven insights.

Audience Segmentation & Personalization

  • Build and manage audience segmentation strategies to deliver relevant and personalized customer experiences.
  • Leverage behavioral and purchase data to optimize targeting and messaging across lifecycle campaigns.
  • Support the development of customer journey strategies that enhance engagement across the marketing funnel.

Cross-Functional Collaboration

  • Partner with creative teams to develop engaging email and SMS content and design.
  • Work with digital marketing teams to ensure lifecycle campaigns align with paid media, website promotions, and overall digital marketing strategy.
  • Coordinate with product, brand, and merchandising teams to support key launches and campaigns.

Platform Management & Reporting

  • Manage campaigns within email marketing platforms such as Klaviyo, HubSpot, or similar lifecycle marketing tools.
  • Maintain campaign calendars and ensure timely execution of lifecycle initiatives.
  • Develop regular reports and performance insights to guide future marketing strategies.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
  • 3-5 years of experience in email marketing, lifecycle marketing, or CRM marketing, preferably within DTC or e-commerce environments.
  • Experience managing email marketing platforms such as Klaviyo, HubSpot, or similar tools.
  • Strong understanding of email marketing performance metrics and lifecycle marketing strategies.
  • Experience with A/B testing and performance optimization initiatives.
  • Familiarity with customer segmentation and personalization strategies.
  • Proficiency in analytics tools such as Google Analytics or similar reporting platforms.
  • Strong communication and collaboration skills.
  • Highly organized with the ability to manage multiple campaigns and deadlines.

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