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Ecommerce Marketing Director Jobs (NOW HIRING)

Red Bull

E-Commerce Marketing Manager

Santa Monica, CA · On-site

$85K - $128K/yr

EXPERIENCE Your areas of knowledge and expertise that matter most for this role: * 3+ years of experience in e-commerce, marketing, partnerships, brand activation or a comparable commercial role.

Dr. Squatch

Ecommerce Marketing Manager

New York, NY · Hybrid

$115K - $135K/yr

Jukebox is looking for an Ecommerce Marketing Manager to own and grow our digital business across ... Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to ...

Onda

Sales Executive (eCommerce Marketing)

$3.0K - $30K/mo

Onda + Stroudinc | Sales Executive (eCommerce Marketing) - 100% Remote (US/Canada preferred; South ... Provide direct market feedback to founders on objections, positioning, and lead quality Days 61-90

Red Bull

E-Commerce Marketing Manager

Santa Monica, CA · On-site

$85K - $128K/yr

Qualifications * 3+ years of experience in e-commerce, marketing, partnerships, brand activation or a comparable commercial role. * Strong stakeholder management and relationship-building skills.

HealthEquity

Growth & eCommerce Mktg Dir

This leader brings together performance marketing, paid media strategy, eCommerce conversion ... their direct Talent Partner for note taking and interview summaries. By scheduling a screening ...

HealthEquity

Growth & eCommerce Mktg Dir

$137K - $182K/yr

This leader brings together performance marketing, paid media strategy, eCommerce conversion ... their direct Talent Partner for note taking and interview summaries. By scheduling a screening ...

Umusic

Manager, eCommerce Marketing

Santa Monica, CA · On-site

... marketing channels. * Use proven ecommerce levers such as discounts, bundles, free shipping, gift-with-purchase, exclusives, presale access, urgency messaging, and limited-time moments to support ...

Mood & Mind LLC

E-commerce Director

Asheville, NC · On-site

We're looking for an experienced E-commerce Director to control and oversee all business operations ... marketing. * Delegate responsibilities and supervise the work of team members providing guidance ...

Mood & Mind LLC

E-commerce Director

Asheville, NC · On-site

We're looking for an experienced E-commerce Director to control and oversee all business operations ... marketing. * Delegate responsibilities and supervise the work of team members providing guidance ...

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Ecommerce Marketing Director information

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$34K

$104.4K

$181.5K

How much do ecommerce marketing director jobs pay per year?

As of Sep 2, 2026, the average yearly pay for ecommerce marketing director in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What does an ecommerce marketing director do?

An Ecommerce Marketing Director oversees the development and execution of online marketing strategies to drive sales and brand awareness for a company's digital storefront. They manage teams responsible for digital advertising, SEO, email campaigns, social media, and content marketing. Their role also involves analyzing data to optimize marketing performance, collaborating with other departments, and ensuring a seamless customer journey. The goal is to increase online revenue, improve customer engagement, and maintain a competitive edge in the digital marketplace.

What are the key skills and qualifications needed to thrive as an ecommerce marketing director?

To thrive as an Ecommerce Marketing Director, you need expertise in digital marketing, data analytics, SEO/SEM, and a strong track record in revenue growth, usually supported by a relevant degree and leadership experience. Familiarity with marketing automation platforms, web analytics tools like Google Analytics, and ecommerce platforms such as Shopify or Magento is typically required. Outstanding strategic thinking, leadership, adaptability, and cross-functional communication skills set top performers apart. These capabilities are crucial for driving online sales, optimizing customer experience, and leading teams in a competitive ecommerce landscape.

What are some common challenges faced by an ecommerce marketing director, and how can they be addressed?

An Ecommerce Marketing Director often faces challenges such as staying ahead of rapidly changing digital marketing trends, integrating data from multiple channels, and ensuring a seamless customer experience across platforms. To address these, it's important to foster a culture of continuous learning within the team, invest in robust analytics tools, and collaborate closely with IT and product teams to streamline campaign execution. Regular cross-departmental meetings and leveraging customer feedback can also help in adapting strategies swiftly to market demands.

What is the difference between Ecommerce Marketing Director vs Ecommerce Marketing Manager?

AspectEcommerce Marketing DirectorEcommerce Marketing Manager
ResponsibilitiesOversees overall ecommerce marketing strategy, manages teams, and sets long-term goalsExecutes marketing campaigns, manages daily operations, and reports on performance
Required SkillsStrategic planning, leadership, advanced analyticsCampaign management, digital marketing tactics, analytics
ExperienceTypically 8+ years in ecommerce marketing, leadership experience3-5 years in digital marketing, campaign execution
Work EnvironmentSenior management, cross-department collaborationMarketing team, digital channels focus

The Ecommerce Marketing Director focuses on strategic leadership and long-term planning for ecommerce marketing efforts, while the Ecommerce Marketing Manager handles daily campaign execution and operational tasks. Both roles require digital marketing expertise, but the director typically has more experience and leadership responsibilities.

What does an ecommerce marketing director make?

An ecommerce marketing director typically earns between $80,000 and $150,000 annually, depending on experience, location, and company size. They oversee online marketing strategies, manage teams, and use tools like Google Analytics and marketing automation platforms to drive sales and brand growth.
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Ecommerce Marketing Director jobs near you
Infographic showing various Ecommerce Marketing Director job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Marketing Director

Insero Talent Solutions

Rochester, NY

Full-time

Re-posted 19 days ago

Job description

Insero Talent Solutions has partnered with a flourishing optical company based in Rochester, NY, experiencing substantial growth to recruit a Marketing Director.

Position Summary

The Marketing Director serves as the senior marketing executive and principal advisor to the CEO on all marketing, branding, communications, and customer engagement initiatives. This position develops enterprise marketing strategies that drive revenue growth, strengthen brand equity, support product innovation, expand market share, and enhance customer experience across all business channels.

Scope of Responsibility

The Marketing Director has overall responsibility for corporate marketing strategy, digital transformation, brand management, demand generation, licensing, product marketing, communications, e-commerce marketing, retail marketing, analytics, and marketing technology.

The role leads internal staff and external agencies while partnering with executive leadership to achieve strategic business objectives.

Leadership Responsibilities

  • Serve as the principal marketing advisor to the CEO and executive leadership team.
  • Develop long-range marketing strategies aligned with corporate growth initiatives.
  • Lead enterprise brand architecture across all of the company's brands.
  • Direct integrated marketing strategies across digital, retail, wholesale, healthcare,
  • government, and e-commerce channels.
  • Lead product launch and go-to-market strategies.
  • Oversee digital marketing, SEO, SEM, paid media, content marketing, email marketing,
  • influencer marketing, affiliate marketing, and social media.
  • Lead licensing and strategic brand partnership marketing programs.
  • Direct corporate communications, public relations, executive messaging, and reputation
  • Develop annual marketing budgets and measure ROI, ROAS, CAC, CLV, and other key
  • performance indicators.
  • Champion AI, marketing technology, automation, CRM, analytics, and customer
  • intelligence initiatives.
  • Build, mentor, and lead a high-performing marketing department.

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field, or an equivalent combination of education and progressively responsible marketing experience. MBA or related graduate degree preferred.

Experience

Required:

  • 10+ years of progressive marketing leadership experience.
  • Executive-level experience developing enterprise marketing strategy.
  • Experience leading multi-brand marketing organizations, digital marketing, budgeting, analytics, and cross-functional initiatives.

Preferred:

  • Manufacturing, optical, healthcare, consumer products, B2B/B2C, e-commerce, and licensed products experience.

Knowledge, Skills & Abilities

  • Enterprise marketing strategy, executive leadership, digital marketing, brand management, licensing, AI-enabled marketing, marketing analytics, financial management, customer insights, public relations, organizational development, strategic partnerships, and executive communication.
  • Oversee agencies, creative partners, vendors, licensors, and strategic partners.
  • Conduct market research, competitive intelligence, pricing analysis, and customer insight initiatives.
  • Engage and strengthen relationships with retail locations, ranging from independent standalone operations to medium and larger-scale businesses. Additionally, develop and execute marketing plans for these locations and collaborate effectively with client marketing representatives to align objectives, share insights, and co-create campaigns that deliver measurable results. Passion for fashion, sports, fandom culture, or entertainment marketing.
  • Drive innovation in omnichannel marketing and customer engagement.