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Director Marketing Operations Jobs (NOW HIRING)

Certinia

Director, Marketing Operations

Austin, TX · On-site +1

$171K - $217K/yr

Director, Marketing Operations About Certinia Certinia delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to ...

Certinia

Director, Marketing Operations

Austin, TX · On-site

$171.60 - $217/hr

DIREC001474 Description Director, Marketing Operations About Certinia Certinia (formerly FinancialForce) delivers a Services-as-a-Business platform that powers and connects all aspects of services ...

Navan

Director, Marketing Operations

New York, NY · On-site

We are looking for a highly strategic and technically proficient Director of Marketing Operations to serve as the dedicated operational powerhouse for our business. Based in our NYC or SF office, you ...

Navan

Director, Marketing Operations

New York, NY

We are looking for a highly strategic and technically proficient Director of Marketing Operations to serve as the dedicated operational powerhouse for our business. Based in our NYC or SF office, you ...

Freshworks

Director, Marketing Operations

San Mateo, CA · On-site

We are seeking a strategic and versatile Director of Marketing Operations to drive operational excellence, process optimization, and cross-functional alignment across the marketing organization. This ...

Runpod Inc

Director, Marketing Operations

$200K - $250K/yr

Runpod is hiring a Director of Marketing Operations to build and own the operating system behind our marketing motion. This role reports to Dan Stotts, Head of Marketing, and will be responsible for ...

Geico

Director, Marketing Operations

New York, NY · On-site

The Director of Marketing Operations is responsible for architecting GEICO's marketing operating system - the connective tissue that turns marketing strategy into measurable results at scale.

Zocdoc

Director, Marketing Operations

New York, NY · Hybrid

As a Director of Marketing Operations, you'll play a meaningful role in making sure that Zocdoc's marketing organization operates at maximum velocity; untangling technical debt, building a clean and ...

Geico

Director, Marketing Operations

Bethesda, MD · On-site

The Director of Marketing Operations is responsible for architecting GEICO's marketing operating system - the connective tissue that turns marketing strategy into measurable results at scale.

Zocdoc

Director, Marketing Operations

New York, NY · On-site

As a Director of Marketing Operations, you'll play a meaningful role in making sure that Zocdoc's marketing organization operates at maximum velocity; untangling technical debt, building a clean and ...

Billtrust US Careers

OR

The Senior Director, Marketing Operations is a critical leadership role responsible for making Billtrust's go-to-market engine run faster, smarter, and more predictably. You will leverage AI tools ...

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How much do director marketing operations jobs pay per year?

As of Aug 11, 2026, the average yearly pay for director marketing operations in the United States is $109,731.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,000.00 and $141,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director marketing operations, and why are they important?

To thrive as a Director of Marketing Operations, you need deep expertise in marketing strategy, data analytics, project management, and team leadership, often supported by a bachelor's or master's degree in marketing, business, or a related field. Familiarity with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems, and data visualization tools, as well as certifications like PMP or Six Sigma, are typically valuable. Exceptional communication, problem-solving, and cross-functional collaboration skills help leaders drive alignment and deliver results across teams. These competencies are crucial for optimizing marketing performance, ensuring operational efficiency, and supporting strategic business objectives.

How does a director marketing operations typically collaborate with other departments to drive campaign success?

A Director of Marketing Operations plays a central role in ensuring cross-functional alignment by working closely with sales, product, and analytics teams. They coordinate campaign planning, manage resources, and oversee technology platforms to streamline execution and reporting. This collaboration helps ensure that marketing strategies are aligned with broader business objectives, fosters data-driven decision-making, and allows for agile adjustments based on real-time feedback. Effective communication and project management skills are key to managing these interdepartmental relationships and driving successful outcomes.

What is a director marketing operations?

A Director of Marketing Operations is a senior professional responsible for overseeing the efficiency and effectiveness of a company's marketing processes, technology, and data management. They bridge the gap between marketing strategy and execution by optimizing workflows, managing marketing technology stacks, and ensuring that campaigns are measured and analyzed for performance. This role often involves cross-functional collaboration with sales, IT, and finance teams to support business growth and improve marketing ROI. Directors of Marketing Operations also lead teams focused on campaign execution, analytics, and process improvement.
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Director Marketing Operations jobs near you
Infographic showing various Director Marketing Operations job openings in the United States as of August 2026, with employment types broken down into 86% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $109,731 per year, or $52.8 per hour.

Director, Marketing Operations

Certinia

Austin, TX • On-site, Remote

$171K - $217K/yr

Full-time

Posted 22 days ago

Job description

Director, Marketing Operations
About Certinia
Certinia delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. The company's Professional Services Automation (PSA), Customer Success (CS), and Financial Management (FM) solutions-delivered on Salesforce's leading cloud platform-provide the ability to run a connected services business, deliver with intelligence, and achieve business agility. Headquartered in Austin, Texas with presence around the world, Certinia is backed by Haveli Investments, TA Associates, General Atlantic and Salesforce Ventures. For more information, visit www.certinia.com.
THE ROLE
As Director of Marketing Operations, you will focus on building a best-in-class Marketing Operations team rooted in strong process discipline. In this role, you will be responsible for driving efficiency, optimizing our tech stack, and supporting the execution of integrated campaigns and Account-Based Experience (ABX) motions across the Marketing organization. You will be the trusted business partner to Senior Leaders, designing reporting, lead/account scoring frameworks, and data strategies that support the rhythm of the business to hit or exceed pipeline targets. This person will be maniacally focused on designing actionable and insightful views on the revenue marketing organization's impact on pipeline and revenue.
WHAT YOU WILL DO IN THIS ROLE
  • Build and Scale: Build out and document a best-in-class Marketing Operations function.
  • Team Leadership: Lead a high-performing team of Marketing Operations professionals in both EMEA and North America, as well as offshore resources.
  • Core Operations: Own all Marketing Operations functions including integrated campaign operations, marketing tech stack management, data enrichment, reporting/analytics, project management, and lead/account routing and quality management.
  • Tech Stack & Integration: Evaluate, implement, integrate, and optimize our marketing technology stack (including Pardot, 6sense, and Salesforce) to enhance campaign effectiveness, data enrichment, and cross-platform synergy.
  • ABX & Integrated Campaigns: Partner closely with Marketing and Sales teams to operationalize integrated campaigns and execute scalable ABX (Account-Based Experience) strategies.
  • Scoring & Nurturing: Design, manage, and continuously refine robust account and lead scoring models to improve qualification, conversion rates, and handoffs to Sales.
  • Performance Visibility: Provide consistent visibility and insights into Marketing Performance, delivering actionable recommendations to the Marketing leadership team.
  • Analytics & Cadence: Lead analytics efforts in support of growth and operational excellence to deliver on top priorities, weekly/monthly reporting cadences, and pipeline reviews.
  • Data Strategy & Enrichment: Develop and implement a comprehensive marketing data strategy-including data enrichment, hygiene, and compliance-partnering closely with Sales Operations to ensure alignment across the GTM business.
  • Process Alignment: Own the strategy for Marketing systems and processes to ensure cohesiveness in global procedures, enabling global teams to operate efficiently.
  • Executive Communication: Deliver frequent presentations to leadership that clearly and effectively communicate performance, findings, and the "whys" behind the numbers.
  • Strategic Modeling: Develop analysis, ad-hoc reports, and models to support marketing planning with predictable return on investment.
  • Cross-Functional Collaboration: Collaborate across departments-including Sales, Customer Operations, Finance, and Product-to ensure alignment and support for marketing initiatives.
  • Compliance & Risk: Ensure marketing activities comply with relevant data regulations and mitigate potential risks.
  • Experience with optimizing ABM motion with 6sense, pardot and salesforce.
  • Leveraging AI to maximize value in the technology we own and help define and build new workflows/Agents
  • Work closely with the CMO to drive data driven strategic objectives in marketing
  • Manage the OKR KPI process to ensure we have the right targets and measurable key success measures.
  • Experience with understanding results of A/B testing to make optimization decisions.
WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE
  • Experience: 15+ years of professional experience in marketing and sales analytics for a B2B software company.
  • Leadership: 8+ years of people management with demonstrable experience coaching and developing team members.
  • Core Tech Stack Mastery: Hands-on experience and proficiency with Pardot, Salesforce, and 6sense.
  • Strategy & Motion Expertise: Proven experience designing and supporting integrated campaigns and an ABX (Account-Based Experience) motion.
  • Technical Skills: Proven expertise in account/lead scoring frameworks, data enrichment strategies, and martech stack integration & optimization.
  • Data Storytelling: Hands-on expertise in analyzing, interpreting, and telling stories through data for various stakeholder levels.
  • Forecasting & Attribution: Experience building marketing campaign forecasting, attribution, and marketing mix optimization models for pipeline and revenue growth.
  • Reporting Tools: Advanced proficiency in building dashboards in Salesforce and Tableau, alongside advanced Excel skills (complex formulas and functions).
  • Demand Generation & Operations: Proven knowledge of B2B demand/revenue generation processes, lead journeys, demand waterfalls, and opportunity progression.
  • Strategic & Consultative: Strategic thinking with strong consultative skills to build cross-functional relationships across Marketing, Sales, and Operations.
  • Execution: A sense of urgency, strong prioritization capability, and a track record of working collaboratively in a team structure.
  • Education: Bachelor's degree in an analytical area such as Mathematics, Business, Engineering, Computer Science, Statistics, or a related field.
  • Agile to work in a fast paced environment
  • Self starter to make decisions and take action based on what is right for the business
  • Strategic mindset to always be looking at the data to determine revenue and pipeline optimization strategies
WHAT ELSE WOULD BE GREAT
  • A working knowledge of statistical analysis.
  • Proficiency in the Google Suite.
  • Ideally in Austin, TX OR Remote.

Salary Range: $171,600 - $217,000
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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