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Director Event Jobs in Santa Rosa, CA (NOW HIRING)

Rosewood Hotel Group

Director of Sales

Calistoga, CA · On-site

Participate in scheduled sales meetings, pre-event meetings, training and other sales strategy ... Monitor scheduled direct mail efforts. * Oversee sales blitzes in assigned market segments with ...

Silverado Resort

Director of Sales and Marketing

Napa, CA · On-site

$210K - $220K/yr

... event planners, and affluent individuals. Marketing campaigns Develop and execute marketing ... to direct sales segments, parties, sales blitzes, etc. * Assist in the preparation of required ...

KSL Resorts

Director of Sales and Marketing

Napa, CA · On-site

$210K - $220K/yr

... event planners, and affluent individuals. Marketing campaigns Develop and execute marketing ... to direct sales segments, parties, sales blitzes, etc. * Assist in the preparation of required ...

Pacifichospitality

Director of Brand Marketing

Napa, CA

$130K - $165K/yr

Collaborate with F&B, Spa, Rooms, Events, and Sales teams to ensure brand-aligned storytelling and ... Role Philosophy The Director of Brand Marketing is thelocal ambassador of the brand, ensuring the ...

YMCA

Aquatic Director

Santa Rosa, CA · On-site

$75K - $78K/yr

Participate & support various Y/community events. * Identify, develop, and nurture collaborative ... Program Director YMCA of Metropolitan Detroit Aquatics Director YMCA of the Greater Houston Area ...

Meadowood Napa Valley

Beverage Director

Saint Helena, CA · On-site

$165K - $175K/yr

Oversee the Marketing and special events creation for the outlets and the property working with the Director of Sales and Marketing, Membership Director and General Manager to create one of a kind ...

CVNL

Executive Director

Healdsburg, CA · On-site

$140K - $160K/yr

... events, and governmentgrants/contracts, oversee grant tracking • Personally manage and steward ... directed, and possessing of deep process knowledge

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Showing results 21-40

All JobsEvent JobsDirector Event JobsDirector Event Jobs in Santa Rosa, CA

Director Event information

See Santa Rosa, CA salary details

$31.7K

$85.8K

$141K

How much do director event jobs pay per year?

As of Aug 7, 2026, the average yearly pay for director event in Santa Rosa, CA is $85,772.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,100.00 and $106,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of events?

To thrive as a Director of Events, you need expertise in event planning, project management, and budgeting, usually backed by a degree in hospitality, marketing, or a related field. Proficiency in event management software, CRM systems, and familiarity with contract negotiation are often required, along with certifications like CMP (Certified Meeting Professional) being advantageous. Exceptional leadership, communication, and problem-solving skills help you manage teams, vendors, and client expectations. These skills ensure seamless event execution, client satisfaction, and the ability to handle complex logistical challenges.

How does a director of events typically collaborate with internal teams and external vendors to ensure successful event execution?

A Director of Events works closely with internal teams such as marketing, sales, and operations to align event objectives with overall business goals. They also engage with external vendors—including caterers, audiovisual specialists, and venues—to coordinate logistics, negotiate contracts, and oversee timelines. Regular meetings, clear communication channels, and detailed project management tools are essential in this role to ensure everyone is on the same page and potential issues are addressed proactively. This collaborative approach helps deliver seamless events that meet or exceed stakeholder expectations.

What does a director of events do?

A Director of Events is responsible for overseeing the planning, coordination, and execution of events for an organization. They manage event budgets, negotiate contracts, supervise event staff, and ensure all aspects of events run smoothly. Directors of Events often collaborate with marketing, sales, and external vendors to deliver successful events that meet organizational goals. Their role requires strong leadership, organizational, and communication skills.

What is the difference between Director Event vs Event Manager?

AspectDirector EventEvent Manager
CredentialsBachelor's degree in Hospitality, Marketing, or related field; extensive experienceBachelor's degree; some certifications like CMP or CSEP beneficial
Work EnvironmentStrategic planning, overseeing multiple events, high-level decision makingExecuting event plans, coordinating logistics, on-site management
Employer & Industry UsageCorporate, non-profit, large event companiesEvent planning firms, corporate events, conferences

The main difference between a Director Event and an Event Manager lies in scope and responsibility. Directors focus on strategic oversight and high-level planning, while Event Managers handle the day-to-day logistics and execution of events. Both roles require relevant credentials and experience, but Directors typically operate at a higher managerial level within organizations or agencies.

What are the most commonly searched types of Event jobs in Santa Rosa, CA? The most popular types of Event jobs in Santa Rosa, CA are:
What are popular job titles related to Director Event jobs in Santa Rosa, CA? For Director Event jobs in Santa Rosa, CA, the most frequently searched job titles are:
What job categories do people searching Director Event jobs in Santa Rosa, CA look for? The top searched job categories for Director Event jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Director Event jobs? Cities near Santa Rosa, CA with the most Director Event job openings:
Director Event jobs near you
Infographic showing various Director Event job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $85,772 per year, or $41.2 per hour.

Sales & Marketing Director

Brightwater Senior Living

Healdsburg, CA • On-site

$70K - $80K/yr

Full-time

Posted 21 days ago

Job description

Description
Sales & Marketing Director - The Ridge At Healdsburg
Why Join Us?
At The Ridge at Healdsburg, a Brightwater community we believe in creating exceptional experiences for our residents. As our Sales & Marketing Director, you'll play a critical role in welcoming new residents into our community, partnering with leadership to maintain and improve occupancy levels through effective sales strategies, relationship-building, and exceptional customer service.
Position Overview
Function as the key revenue generator through partnering with the Community Executive Director and Senior Director of Sales & Marketing to maintain and/or improve upon the occupancy level and revenue production of the community. Generate leads by developing and maintaining internal and external relationships with residents, families, professional referral sources, community connections, and internal team members. Own occupancy targets, protect rate integrity, and execute structured sales strategies to drive deposits and move-ins.
Qualifications:
  • Demonstrated ability to communicate effectively in English, both verbally and in writing.
  • Maintain CPR and First Aid certification.
  • Maintain any certifications as required by state or provincial regulations.
  • Excellent interpersonal, writing, and communication skills.
  • Excellent organizational skills and attention to detail.
  • Comfortable developing new community relationships through face-to-face contact.
  • Adaptable to a fast-paced work environment with repetitive and detail-driven projects.
  • Creative, innovative, and willing to contribute ideas and professional opinion.
  • Strong work ethic with a high level of integrity both in and out of the work environment.
  • Professional level of organization.
  • Preferred knowledge in PowerPoint, Word, Excel, Photoshop, InDesign, and Adobe Acrobat.
  • A positive attitude and ability to work in both a team and rapidly changing environment.
  • Able to drive to and be on location for events and functions with the strong probability of standing for a length of time.

Essential Duties & Responsibilities:
  • Partner with the Senior Director of Marketing and Brand Awareness in developing and executing sales and marketing plans and strategies to maintain and/or improve occupancy levels.
  • Own and achieve monthly, quarterly, and annual occupancy and revenue goals.
  • Maintain a minimum pipeline volume aligned with occupancy targets.
  • Protect rate integrity through value-based selling and disciplined incentive usage.
  • Analyze occupancy trends, lost leads, and competitive pressures and adjust strategy accordingly.
  • Ensure immediate response to all inquiries and adherence to speed-to-lead benchmarks.
  • Convert inquiries to tours through effective discovery and follow-up strategy.
  • Conduct high-impact community tours that are personalized, needs-based, and closing-focused.
  • Execute structured follow-up plans designed to move prospects toward deposit and move-in.
  • Maintain accurate and real-time CRM documentation including next steps, objections, and close probability.
  • Track and improve key metrics including inquiry-to-tour ratio, tour-to-deposit ratio, and deposit-to-move-in conversion.
  • Lead all closing conversations with confidence and urgency.
  • Overcome objections through consultative selling and education.
  • Secure deposits and coordinate seamless move-in transitions.
  • Conduct pre-move-in communication to reduce fallout and ensure zero lost days when possible.
  • Partner with operations to ensure resident readiness and move-in satisfaction.
  • Conduct consistent weekly professional outreach to referral sources, including hospitals, skilled nursing, physicians, senior centers, and community partners.
  • Grow and maintain an active referral base that produces qualified leads.
  • Host and participate in events with the primary goal of generating qualified prospects.
  • Track outreach efforts and referral production in CRM.
  • Maintain resident, employee, and community information in strict confidence (with community management or other employees as necessary).
  • Submit all required documents to Home Office in a timely manner.
  • Assist the Leadership Team with managing the marketing budget and evaluating the successful implementation of marketing funds.
  • Support the Community Leadership Team in all aspects of their work including creating reports, preparing materials for meetings, and scheduling meetings and events.
  • Directly oversee Sales & Marketing Assistant duties, including managing community-specific website and social media information and organizing and executing all move-in processes.

Other Job Duties & Responsibilities:
  • Adhere to all community policies and procedures.
  • Adhere to dress/appearance code. (Changes in attire may be permitted for special circumstances as directed by your supervisor).
  • Perform all assigned work for the agreed-upon wage, accepting no additional payment or gifts from residents, vendors, or others.
  • Promote resident advocacy and demonstrate excellent customer service skills.
  • Serve as a role model for other employees by displaying a responsible, cooperative, respectful, and positive attitude.
  • Represent the community in the community at large in a professional, courteous, and friendly manner.
  • Demonstrate ability to perform duties under time constraints and deadlines.
  • Attend education and training classes as required by state or provincial regulations.
  • Perform other duties as assigned.

Commitment To Equal Opportunity
Brightwater Senior Living is an equal-opportunity employer and strives to provide an environment in which human dignity prevails. All employment decisions are based on business needs, job requirements and individual qualifications without regard to race, perceived race, color, national origin, citizenship status, ancestry, creed, religion, age, marital status, family/parental status, disability, sex, sexual orientation, gender identity, source of income, receipt of public assistance, status as a veteran or current or future military status. Brightwater Senior Living does not tolerate discrimination or harassment based on any of these characteristics.

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