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Director Event Jobs in Santa Rosa, CA (NOW HIRING)

JWB Hospitality

Director Sales Event

Sonoma, CA · On-site

Director of Event Sales Boutique Destination Hotel | North Bay / San Francisco Bay Area (Hybrid) We are seeking a Director of Event Sales for a unique boutique destination property in the San ...

JWB Hospitality

Director Sales Event

Santa Rosa, CA · On-site

Director of Event Sales Boutique Destination Hotel | North Bay / San Francisco Bay Area (Hybrid) We are seeking a Director of Event Sales for a unique boutique destination property in the San ...

Joseph Phelps

Events Manager

Saint Helena, CA · On-site

... Direct on-site event operations, including coordination of internal teams, outside staff, and vendors, to ensure efficient execution, safety, and adherence to JPV standards. • Work with the ...

Joseph Phelps

Events Manager

Saint Helena, CA · On-site

... Direct on-site event operations, including coordination of internal teams, outside staff, and vendors, to ensure efficient execution, safety, and adherence to JPV standards. · Work with the ...

Invited

Event Sales Coordinator

Santa Rosa, CA

$21.75 - $30/hr

Reports to the Event Sales Director Day to Day * Assist the Event Sales Manager with the coordination and execution of event sales, including managing event details, logistics, and client ...

New

ClubCorp

Event Sales Coordinator

Santa Rosa, CA · On-site

$25 - $28/hr

Reports to the Event Sales Director Day to Day * Assist the Event Sales Manager with the coordination and execution of event sales, including managing event details, logistics, and client ...

Posted today

Invited Clubs

Event Sales Coordinator

Santa Rosa, CA

$21.75 - $30/hr

Reports to the Event Sales Director Day to Day * Assist the Event Sales Manager with the coordination and execution of event sales, including managing event details, logistics, and client ...

Posted today

Pacifichospitality

Executive Director of Sales

Napa, CA · On-site

$175K - $210K/yr

Oversee all group and event sales activities for meetings up to and above 49 rooms on peak, ensuring strong collaboration between EMM, National Sales, and Catering teams. * Maintain direct oversight ...

Guardian Community

Be Seen First

Regional Director

Santa Rosa, CA · On-site

$80K - $172K/yr

Regional Outreach Director Christian Leadership | Regional Growth | Community Engagement Are you an ... Coordinate and oversee fundraising and outreach events * Create regional performance goals and ...

Oakmont Senior Living

Activity Director!

Santa Rosa, CA · On-site

$27 - $29/hr

Activity Director Tuesday-Saturday 8:30am-4:30pm Pay Range: $27-$29 an hour Please join us at our Hiring Event / Job Fair on August 11th from 8:30am to 3:00pm. Please apply online before going to the ...

TMR Operations, LLC

Executive Director of Sales

Napa, CA · On-site

$175 - $210/hr

Oversee all group and event sales activities for meetings up to and above 49 rooms on peak, ensuring strong collaboration between EMM, National Sales, and Catering teams. * Maintain direct oversight ...

Oakmont Senior Living

Activity Director!

Santa Rosa, CA · On-site

$27 - $29/hr

Activity Director Tuesday-Saturday 8:30am-4:30pm Pay Range: $27-$29 an hour Please join us at our Hiring Event / Job Fair on August 11th from 8:30am to 3:00pm. Please apply online before going to the ...

Oakmont Senior Living

Activity Director!

Santa Rosa, CA · On-site

$27 - $29/hr

Activity Director Tuesday-Saturday 8:30am-4:30pm Pay Range: $27-$29 an hour Please join us at our Hiring Event / Job Fair on August 11th from 8:30am to 3:00pm. Please apply online before going to the ...

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Director Event information

See Santa Rosa, CA salary details

$31.7K

$85.8K

$141K

How much do director event jobs pay per year?

As of Aug 7, 2026, the average yearly pay for director event in Santa Rosa, CA is $85,772.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,100.00 and $106,100.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of events?

To thrive as a Director of Events, you need expertise in event planning, project management, and budgeting, usually backed by a degree in hospitality, marketing, or a related field. Proficiency in event management software, CRM systems, and familiarity with contract negotiation are often required, along with certifications like CMP (Certified Meeting Professional) being advantageous. Exceptional leadership, communication, and problem-solving skills help you manage teams, vendors, and client expectations. These skills ensure seamless event execution, client satisfaction, and the ability to handle complex logistical challenges.

How does a director of events typically collaborate with internal teams and external vendors to ensure successful event execution?

A Director of Events works closely with internal teams such as marketing, sales, and operations to align event objectives with overall business goals. They also engage with external vendors—including caterers, audiovisual specialists, and venues—to coordinate logistics, negotiate contracts, and oversee timelines. Regular meetings, clear communication channels, and detailed project management tools are essential in this role to ensure everyone is on the same page and potential issues are addressed proactively. This collaborative approach helps deliver seamless events that meet or exceed stakeholder expectations.

What does a director of events do?

A Director of Events is responsible for overseeing the planning, coordination, and execution of events for an organization. They manage event budgets, negotiate contracts, supervise event staff, and ensure all aspects of events run smoothly. Directors of Events often collaborate with marketing, sales, and external vendors to deliver successful events that meet organizational goals. Their role requires strong leadership, organizational, and communication skills.

What is the difference between Director Event vs Event Manager?

AspectDirector EventEvent Manager
CredentialsBachelor's degree in Hospitality, Marketing, or related field; extensive experienceBachelor's degree; some certifications like CMP or CSEP beneficial
Work EnvironmentStrategic planning, overseeing multiple events, high-level decision makingExecuting event plans, coordinating logistics, on-site management
Employer & Industry UsageCorporate, non-profit, large event companiesEvent planning firms, corporate events, conferences

The main difference between a Director Event and an Event Manager lies in scope and responsibility. Directors focus on strategic oversight and high-level planning, while Event Managers handle the day-to-day logistics and execution of events. Both roles require relevant credentials and experience, but Directors typically operate at a higher managerial level within organizations or agencies.

What are the most commonly searched types of Event jobs in Santa Rosa, CA? The most popular types of Event jobs in Santa Rosa, CA are:
What are popular job titles related to Director Event jobs in Santa Rosa, CA? For Director Event jobs in Santa Rosa, CA, the most frequently searched job titles are:
What job categories do people searching Director Event jobs in Santa Rosa, CA look for? The top searched job categories for Director Event jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Director Event jobs? Cities near Santa Rosa, CA with the most Director Event job openings:
Director Event jobs near you
Infographic showing various Director Event job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $85,772 per year, or $41.2 per hour.

Director Sales Event

JWB Hospitality

Sonoma, CA • On-site

Other

This job post has expired today. Applications are no longer accepted.

Job description

Director of Event Sales

Boutique Destination Hotel | North Bay / San Francisco Bay Area (Hybrid)


We are seeking a Director of Event Sales for a unique boutique destination property in the San Francisco Bay Area, to lead the growth of its group and event business. This is an exciting opportunity for a highly motivated sales professional who enjoys building relationships, generating new business, and creating memorable guest experiences through corporate retreats, meetings, weddings, and social events.


This role is ideal for someone who still thrives on actively selling and developing new business while also helping shape the overall sales strategy. The successful candidate will have the opportunity to make a meaningful impact within a collaborative boutique hospitality environment where creativity, initiative, and exceptional service are highly valued.


What You'll Do

  • Drive new business development across corporate retreats, meetings, weddings, and social events.
  • Develop and maintain strong relationships with new and existing clients, event planners, and community partners.
  • Actively prospect, network, and generate qualified leads through outside sales efforts and relationship building.
  • Manage the sales process from initial inquiry through contract execution, working closely with internal teams to ensure a seamless client experience.
  • Collaborate with operational teams to deliver exceptional guest experiences and successful events.
  • Help shape and execute sales strategies, business development initiatives, and market outreach.
  • Represent the property at industry events, networking opportunities, and client meetings.
  • Maintain accurate sales activity, forecasting, and pipeline management.


What We're Looking For

  • Hospitality sales experience, preferably within hotels, resorts, or boutique/lifestyle properties.
  • Strong background in event sales, group sales, catering sales, or wedding sales.
  • Proven ability to generate new business and build lasting client relationships.
  • A genuine passion for sales and business development, with a desire to remain actively involved in the selling process.
  • Excellent communication, presentation, and negotiation skills.
  • Self-motivated, entrepreneurial, and comfortable working independently.
  • A collaborative, hands-on approach with a strong hospitality mindset.


Why This Opportunity?

  • Hybrid work environment, with approximately one day per week on property and the remainder spent meeting clients, prospecting, or working remotely.
  • Opportunity to play a key role in the continued growth of a boutique destination property.
  • Diverse mix of corporate retreats, meetings, weddings, and social events.
  • Competitive compensation package including base salary, commission, and performance-based bonus opportunities that reward strong sales performance.


If you're a relationship-driven sales professional who loves developing business, creating exceptional client experiences, and making a meaningful impact within boutique hospitality, we'd love to connect.


Apply