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$71K

$158.1K

$244.5K

How much do director business analytics jobs pay per year?

As of Jun 9, 2026, the average yearly pay for director business analytics in the United States is $158,116.00, according to ZipRecruiter salary data. Most workers in this role earn between $112,000.00 and $180,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by a Director of Business Analytics when leading cross-functional data initiatives?

A Director of Business Analytics often encounters challenges such as aligning diverse stakeholder priorities, ensuring data quality across multiple sources, and bridging communication gaps between technical and non-technical teams. Managing expectations while delivering actionable insights requires balancing quick wins with longer-term strategic goals. Additionally, fostering a data-driven culture and securing buy-in from senior leadership can be pivotal for the success of analytics initiatives.

What is the difference between Director Business Analytics vs Data Analyst?

AspectDirector Business AnalyticsData Analyst
Required CredentialsBachelor's or Master's in Business, Analytics, or related fields; often with leadership experienceBachelor's degree in Data Science, Statistics, or related fields; entry to mid-level role
Work EnvironmentStrategic, leadership-focused, overseeing analytics teams and projectsHands-on data analysis, reporting, and data visualization tasks
Employer & Industry UsageUsed in corporate, finance, marketing, and tech sectors for strategic decision-makingCommon across industries for data interpretation and reporting

The main difference is that the Director Business Analytics leads analytics teams and sets strategic goals, while Data Analysts focus on analyzing data and generating reports. The director role involves leadership, planning, and high-level decision-making, whereas Data Analysts perform technical data work. Both roles are essential but differ significantly in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Director of Business Analytics, and why are they important?

To thrive as a Director of Business Analytics, you need advanced analytical expertise, strong business acumen, and a relevant degree in fields such as statistics, data science, or business. Familiarity with data visualization tools (like Tableau or Power BI), statistical software (such as R or Python), and experience with big data platforms are typically required. Exceptional leadership, strategic thinking, and communication skills help in translating complex insights into actionable business strategies. These competencies are crucial for driving data-informed decision-making and delivering measurable business impact.

What does a Director of Business Analytics do?

A Director of Business Analytics leads a team responsible for analyzing data and providing strategic insights to inform business decisions. They oversee the development and implementation of data-driven strategies, manage analytics projects, and ensure the organization leverages data to improve performance and efficiency. This role often involves collaborating with executives, setting analytics goals, and ensuring best practices in data management and reporting.
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What cities are hiring for Director Business Analytics jobs? Cities with the most Director Business Analytics job openings:
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Director Business Analytics jobs near you
Infographic showing various Director Business Analytics job openings in the United States as of June 2026, with employment types broken down into 94% Full Time, 3% Part Time, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $158,116 per year, or $76 per hour.

Director, Business Analytics

Omnicom Media

Los Angeles, CA • On-site

Full-time

Medical, Dental, Life, Retirement

Posted 13 days ago

Job description

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals.
Responsibilities
External facing responsibilities:
  • Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
  • Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
  • Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
  • Lead the measurement plan development and execution.
  • Anticipate client's needs and proactively developing solutions to address them.
  • Ensure timely follow through on all scheduled and ad hoc deliverables.
  • Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
  • Recommend and implement research that will aid in the consumer insight gathering and strategic process.
  • Identify opportunities to continuously improve processes.
  • Lead, mentor and train managers and ADs.
  • Contribute to the consumer segmentation and audience identification/exploration processes.
  • Design tests to measure the incremental impact of media on business outcomes.
  • Provide ad hoc support to the clients to solve broad strategic marketing problems.

Internal facing responsibilities:
  • Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
  • Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
  • Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
Required Skills
  • Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
  • Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
  • Expertise in audience-based marketing and data-driven advertising
  • Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
  • Proven leadership ability and strong, impactful client relationship experience
  • Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
  • Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Education and Experience
  • A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
  • Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency
It is the our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
Salary Range
$145,000-$165,000 USD

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