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Digital Product Manager Jobs (NOW HIRING)

This is a job family (Digital Product Manager, Senior Digital Product Manager, Principal Digital Product Manager) where experience is the determining factor. About Us WEC Energy Group is one of the ...

This is a job family (Digital Product Manager, Senior Digital Product Manager, Principal Digital Product Manager) where experience is the determining factor. About Us WEC Energy Group is one of the ...

Digital Product Manager I: $54,400 - $68,000 Digital Product Manager II: $66,600 - $83,200 Senior Digital Product Manager: $84,500 - $112,600 Lead Digital Product Manager: $99,500 - $132,600 ...

The Digital Product Manager for the company is responsible for leading the strategic development and delivery of advanced digital sales and estimation tools tailored to enhance workflows for our B2B ...

M&T Bank is a financial institution seeking a Digital Product Manager to manage assigned digital products and services. The role involves developing strategies, overseeing product delivery, and ...

Overview One of America's largest retailers is seeking a Digital Product Manager to revolutionize their Used Unit Acquisition division. This is a unique opportunity to drive innovation and growth in ...

The Digital Product Manager is responsible for leading the strategy, development, and continuous improvement of AI-enabled digital products supporting our Property & Casualty (P&C) insurance business.

Manages assigned digital products, services, platform, experiences and/or strategies Develops the strategy or executes on the strategy defined for assigned digital products and services, including ...

Manages assigned digital products, services, platform, experiences and/or strategies Develops the strategy or executes on the strategy defined for assigned digital products and services, including ...

Digital Product Manager

Brooklyn, NY · Hybrid

$152K - $178K/yr

Job Purpose The Digital Product Manager is responsible for defining, owning, and delivering digital, data, and AI enabled products and platforms that support Generation (GenCo) and Competitive ...

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Digital Product Manager information

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$54.5K

$133.2K

$219K

How much do digital product manager jobs pay per year?

As of Jul 1, 2026, the average yearly pay for digital product manager in the United States is $133,209.00, according to ZipRecruiter salary data. Most workers in this role earn between $91,500.00 and $177,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Product Manager, and why are they important?

To thrive as a Digital Product Manager, you need expertise in product lifecycle management, user experience design, and market analysis, often supported by a degree in business, technology, or a related field. Familiarity with Agile methodologies, product management tools like Jira or Trello, and analytics platforms such as Google Analytics is typically required. Strong communication, leadership, and stakeholder management skills help set exceptional candidates apart. These abilities are crucial for delivering successful digital products that align with business goals and user needs in a competitive market.

What is the AI PM salary?

The salary for an AI Product Manager typically ranges from $100,000 to $160,000 annually, depending on experience, location, and company size. Senior roles or those in high-cost areas may offer higher compensation, often including bonuses and stock options. Strong knowledge of AI technologies and product management tools can influence earning potential.

Are PMs in high demand?

Digital Product Managers are in high demand across various industries due to the increasing reliance on digital products and services. Companies seek skilled PMs with experience in agile methodologies, data analysis, and user experience to lead product development and innovation efforts.

What is the difference between Digital Product Manager vs Product Owner?

AspectDigital Product ManagerProduct Owner
ResponsibilitiesOversees digital product strategy, roadmap, and lifecycle management across multiple platforms.Defines product backlog, prioritizes features, and ensures development aligns with user needs.
FocusStrategic planning and cross-functional coordination for digital products.Detailed feature development and backlog management.
Work EnvironmentCollaborates with marketing, design, and development teams in a digital context.Works closely with development teams and stakeholders to deliver specific features.
Common UsageUsed in organizations managing complex digital products and platforms.Common in Agile teams focusing on product development cycles.

The Digital Product Manager and Product Owner roles often overlap but differ mainly in scope. The Digital Product Manager handles broader strategy and lifecycle management, while the Product Owner focuses on backlog and feature prioritization. Both roles require strong communication skills and a good understanding of digital products, but their day-to-day tasks and strategic influence vary.

What does a Digital Product Manager do?

A Digital Product Manager oversees the development, launch, and continuous improvement of digital products such as apps, websites, or software platforms. They work closely with cross-functional teams including designers, developers, marketers, and stakeholders to define product vision, strategy, and requirements. Their responsibilities often include conducting market research, gathering user feedback, prioritizing features, and ensuring that the product meets business goals and user needs. Digital Product Managers play a key role in guiding a product from idea to launch and beyond.

What is the role of a digital product manager?

A digital product manager oversees the development and lifecycle of digital products, such as websites and mobile apps, ensuring they meet user needs and business goals. They coordinate cross-functional teams, prioritize features, and use data analytics to improve product performance and user experience.

How does a Digital Product Manager typically collaborate with cross-functional teams during the product development lifecycle?

Digital Product Managers work closely with cross-functional teams, including designers, engineers, marketers, and data analysts, to guide a product from concept to launch. They facilitate communication by translating business objectives into actionable tasks and ensuring alignment on project goals and timelines. Regular meetings, such as sprint planning and stand-ups, are common to track progress and resolve blockers. Effective collaboration is essential for timely product delivery, user-centric design, and ongoing iteration based on feedback.

How much does a digital product manager earn?

A digital product manager's salary varies based on experience, location, and company size, but typically ranges from $80,000 to $150,000 annually in many regions. Senior roles or those in high-demand markets can earn over $150,000, especially with relevant skills in data analysis, user experience, and project management tools.
What cities are hiring for Digital Product Manager jobs? Cities with the most Digital Product Manager job openings:
What are the most commonly searched types of Digital Product jobs? The most popular types of Digital Product jobs are:
Who are the top companies hiring for Digital Product Manager jobs? The top employers for Digital Product Manager jobs are:
What states have the most Digital Product Manager jobs? States with the most job openings for Digital Product Manager jobs include:
Infographic showing various Digital Product Manager job openings in the United States as of June 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $133,209 per year, or $64 per hour.
Digital Product Manager

Digital Product Manager

WEC Energy Group (WEC)

Milwaukee, WI • Hybrid

$156K/yr

Full-time

Posted 7 days ago


WEC Energy Group rating

8.4

Company rating: 8.4 out of 10

Based on 20 frontline employees who took The Breakroom Quiz


Job description

WEC Business Services LLC, a subsidiary of WEC Energy Group, is seeking a Digital Product Manager in our Milwaukee, Wisconsin location. This position offers a flexible hybrid work arrangement with time spent in the Milwaukee office.  

This is a job family (Digital Product Manager, Senior Digital Product Manager, Principal Digital Product Manager) where experience is the determining factor. 

About Us

WEC Energy Group is one of the nation’s largest electric generation and distribution and natural gas delivery holding companies serving 4.7 million customers across the Midwest. We are committed to providing clean, reliable, and affordable energy in an environmentally sustainable manner. Customers are the heart of our business, and we work every day to help grow and support communities where we provide vital energy services.

As a Fortune 500 company, we value and develop our employees who are making a difference in a mission that matters. We don’t just offer a job; we provide fulfilling careers where safety and well-being are paramount. Join our team and experience first-hand our commitment to your success. We offer competitive pay and benefits to recognize your hard work and dedication.

If you’re talented, energetic and ready for a career with a future, we want you on our team. We are powered by a diverse and inclusive workforce fueled by the pride in what we do. If you're driven by the passion to change lives, this is the place for you.

Job Summary

The  Digital Product Manager will be responsible for delivering an excellent customer experience and providing self-service options via the assigned digital product. The Digital Product Manager leads process and experience improvements, and collaborates with other groups (IT, Care Center, Corporate Communications) as needed for operational  and strategical activities. The Digital Product Manager leads and manages multiple initiatives at the same time.

Job Responsibilities
  • Drive an excellent digital customer experience, through analysis and iteration of content, UI/UX design, containment, usability, accessibility and performance.
  • Analyze customer usage and product performance metrics to identify areas of improvement and has an active role in the implementation.
  • Recommend and execute tactics (smaller enhancements) to increase digital containment and call deflection.
  • Recommend large improvements (projects) and contribute to the development of supporting business case.
  • Active participation in cross-functional teams to develop and execute digital product plans.
  • Support development of business requirements to support self-service and experience enhancements and projects.
  • Support usability testing and customer-centric design efforts to ensure the digital product is intuitive, easy to use and meets accessibility requirements.
  • Execute test plans (including development, management and execution of test cases) to support implementation of improvements and enhancements to the digital product.
  • Collaborate with different stakeholders to achieve an excellent digital customer experience
    • Other digital product managers to achieve a consistent customer experience across products that offer similar self-service functionality.
    • Corporate Communications, Care Center, IT and other applicable business units to support daily operations.
    • Business and IT process owners to develop business requirements, gain approvals/support on business cases, ensure proper testing and signoff of product improvements and projects.
    • Vendors supporting the assigned digital product.
Minimum Qualifications
  • Bachelor's Degree in Computer Science, IT, Business or related field
  • Digital Product Manager:
    • 3+ years of relevant experience – preferred experience in digital self-service / product development (analysis, design, design development, testing, usability testing)
  • Senior Digital Product Manager:
    • 5+ years of relevant experience – preferred experience in digital self-service / product development (analysis, design, design development, testing, usability testing)
  • Principal Digital Product Manager:
    • 7+ years of relevant experience – preferred experience in digital self-service / product development (analysis, design, design development, testing, usability testing)

End Date: 07/04/2026 

Pay Range Minimum:  $78,702.26 

Pay Range Maximum:  $156,125.32 

The pay range reflects the minimum and maximum for the position at the time of posting and may be modified in the future. The starting salary/pay within the pay range will be based on several factors, as applicable, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, shift, travel requirements, collective bargaining agreements, and business and organizational needs.  At WEC Energy Group, it is not typical for an individual to be hired at or near the top of the range for their role.

WEC Energy Group benefits

We reserve the right to modify the application deadline or discontinue accepting applications for any position if deemed necessary.
Learn more at Careers

WEC Energy Group will only employ those who are legally authorized to work in the United States. Individuals with temporary visas such as E, F-1 with OPT or CPT, H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

WEC Energy Group and its subsidiaries are Equal Opportunity Employers. As a result, all qualified applicants will receive equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other protected status. The Company also complies with all applicable federal, state and local laws that require it to take affirmative action.
 

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