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Digital Product Strategy Jobs (NOW HIRING)

CBRE

Digital Product & Strategy Lead

New York, NY · On-site

$225K/yr

About the Role: The Digital Product & Strategy Lead is a Director level role within CBRE's BOE Digital & Technology function, responsible for driving and evolving the BOE digital strategy ...

LA Galaxy

Sr Director, Digital Product

Carson, CA

Lead the organization's digital product strategy across web, mobile app, ecommerce, and fan experience platforms. * Own the digital product roadmap, prioritization process, and cross-functional ...

Cigna

Senior Director, Product Strategy

They will be the leader and primary digital point of contact across: Express Scripts PBS, Express ... Define and Lead Product Strategy * Establish and articulate a clear, enterprise-level product ...

AEG

LA Galaxy, Sr Director, Digital Product

Carson, CA · On-site

The Sr Director, Digital Product will lead the digital product strategy and experience roadmap, focusing on enhancing fan engagement and optimizing digital platforms. Responsibilities : • Lead the ...

Cella

DIGITAL PRODUCT MANAGER

Kohler, WI · On-site

Responsibilities : • Owning and driving the end-to-end product strategy, vision, and roadmap for a digital product, journey, or feature set. • Managing the digital product portfolio and ...

New

50,000Feet, LLC

Director of Product Strategy

Chicago, IL · On-site +1

From brand identity systems, marketing communications, and advertising to digital products and connected experiences, Fifty Thousand Feet uses strategy, design, and technology to help brands connect ...

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Digital Product Strategy information

See salary details

$54.5K

$133.2K

$219K

How much do digital product strategy jobs pay per year?

As of Jul 12, 2026, the average yearly pay for digital product strategy in the United States is $133,209.00, according to ZipRecruiter salary data. Most workers in this role earn between $91,500.00 and $177,000.00 per year, depending on experience, location, and employer.

What is the AI PM salary?

The salary for an AI Product Manager (AI PM) typically ranges from $100,000 to $160,000 annually, depending on experience, location, and company size. Senior roles or those in high-cost areas may earn higher compensation, often including bonuses and stock options. Strong knowledge of AI technologies and product management tools is essential for this role.

How does a Digital Product Strategist typically collaborate with cross-functional teams during product development?

Digital Product Strategists work closely with cross-functional teams—including UX/UI designers, engineers, marketing, and sales—to ensure that the product vision aligns with user needs and business objectives. They facilitate communication between departments, translate market research into actionable plans, and prioritize features based on data and stakeholder input. Regular meetings and agile ceremonies, such as stand-ups and sprint planning, are common touchpoints for collaboration. This role requires strong interpersonal skills to balance diverse perspectives and keep the project moving forward.

Are PMs in high demand?

Product Managers (PMs) are in high demand across many industries due to the need for strategic oversight of digital products and user experience. Companies seek PMs with skills in project management, data analysis, and cross-functional collaboration, often requiring certifications like Scrum or Agile training. The role offers strong job growth prospects and competitive salaries.

What does a digital product strategist do?

A digital product strategist develops and guides the overall vision and roadmap for digital products, aligning them with business goals. They analyze market trends, user needs, and competitive landscapes to inform product decisions, often collaborating with cross-functional teams and utilizing tools like data analytics and user research. Their role ensures the successful planning, development, and launch of digital solutions that meet user and business requirements.

What are the key skills and qualifications needed to thrive as a Digital Product Strategist, and why are they important?

To thrive as a Digital Product Strategist, you need expertise in product management, market research, user experience design, and a background in business or technology. Familiarity with tools like Agile project management software, analytics platforms (such as Google Analytics), and product roadmapping tools is typically expected. Strategic thinking, strong communication, and the ability to collaborate cross-functionally are vital soft skills in this role. These skills and qualities enable a Digital Product Strategist to develop products that effectively meet user needs, align with business goals, and adapt to evolving digital landscapes.

What is the difference between Digital Product Strategy vs Digital Product Management?

AspectDigital Product StrategyDigital Product Management
FocusDefines vision, goals, and long-term roadmap for digital productsExecutes and manages the development, launch, and lifecycle of digital products
ResponsibilitiesMarket analysis, strategic planning, stakeholder alignmentFeature prioritization, sprint planning, cross-functional team coordination
SkillsStrategic thinking, market research, business analysisProject management, technical understanding, user experience

Digital Product Strategy focuses on setting the overall vision and direction for digital products, while Digital Product Management handles the day-to-day execution and delivery. Both roles are essential and often collaborate closely, but their core responsibilities differ significantly.

What is digital product strategy?

Digital product strategy is the process of defining the direction, goals, and roadmap for a digital product, such as an app, website, or digital service. It involves understanding customer needs, analyzing market trends, setting objectives, and planning how to deliver value through technology-driven solutions. A strong digital product strategy aligns business goals with user experience and guides the development, launch, and growth of digital products.

What kind of jobs in media bring in 150,000 a year?

In media, roles such as senior digital product managers, media directors, and content strategists often earn $150,000 or more annually, especially with extensive experience and expertise in data analytics, user experience, and digital marketing tools. These positions typically require strong leadership skills, industry knowledge, and sometimes advanced certifications or degrees.
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What cities are hiring for Digital Product Strategy jobs? Cities with the most Digital Product Strategy job openings:
What job categories do people searching Digital Product Strategy jobs look for? The top searched job categories for Digital Product Strategy jobs are:
Digital Product Strategy jobs near you
Infographic showing various Digital Product Strategy job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $133,209 per year, or $64 per hour.
Digital Product & Strategy Lead

Digital Product & Strategy Lead

CBRE

New York, NY • On-site

$225K/yr

Full-time

Posted 24 days ago

CBRE rating

8.1

Company rating: 8.1 out of 10

Based on 341 frontline employees who took The Breakroom Quiz

90th of 449 rated business services

Job description

About the Role:
The Digital Product & Strategy Lead is a Director level role within CBRE's BOE Digital & Technology function, responsible for driving and evolving the BOE digital strategy encompassing products, AI, and data. This is a critical enablement role that sits at the intersection of business strategy and digital execution, translating complex business priorities into coherent, outcome-oriented digital roadmaps.
Working closely with the Head of BOE Digital Strategy, the CTDO, the Head of BOE Transformation & Portfolio, and senior business stakeholders, the role serves as the connection between strategic intent and delivery - ensuring the organization's digital agenda is clearly articulated, continuously refined, and effectively governed.
This is an ongoing, iterative strategy function - not a one-time exercise. The individual in this role will be expected to continuously sense, adapt, and improve the digital strategy in close partnership with business and technology leadership.
What You'll Do:
Business-Aligned Digital Strategy
  • Support the development and ongoing refinement of a business-aligned digital strategy for BOE D&T, encompassing product, AI, and data capabilities.
  • Translate strategic priorities into capability bets with clear linkage to BOE business outcomes and value creation.
  • Establish and maintain shared agreement on success measures, including outcomes, OKRs, and value metrics across the organization.
  • Partner closely with business stakeholders to ensure digital strategy reflects real business needs and adapts to evolving priorities.
  • Develop and maintain a prioritized, outcome-led 24-month strategic roadmap, sequencing initiatives by business impact and delivery readiness.
  • Translate strategic initiatives into product-level intents, ensuring they are ready for formal intake into the product and delivery pipeline.
  • Continuously review and evolve the roadmap in response to changing business conditions, organizational capability shifts, and delivery learnings.
  • Maintain clearly structured governance and decision forums to support effective strategy execution and accountability.
  • Actively support CBRE BOE D&T's broader digital transformation agenda across five strategic pillars: Digital Strategy, Operating Framework, Product Management Model, Org & Talent Refresh, and Employee Engagement.
  • Work with cross-functional POD teams and business partners to ensure strong alignment between strategy, execution, and go-to-market approaches.
  • Engage broadly with business stakeholders across the BOE organization to gather input, validate strategic assumptions, and build alignment.
  • Communicate strategy, roadmap progress, and governance outcomes clearly and concisely to executive and operational audiences.

What you'll need:
  • Bachelor's Degree preferred with 10-15 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered.
  • Multi-dimensional, conceptual, and innovative thinking to develop new solutions.
  • Ability to identify and solve the most complex problems.
  • In-depth knowledge of Microsoft Office products. Examples include Word, Excel, Outlook, etc.
  • Expert organizational skills with an unrivaled inquisitive mindset.
  • Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future

CBRE carefully considers multiple factors to determine compensation, including a candidate's education, training, and experience. The minimum salary for the position is $195,000 annually and the maximum salary for the position is $225,000 annually. The compensation that is offered to a successful candidate will depend on the candidate's skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE's applicable benefit program.
The application window is anticipated to close on June 22, 2026 and may be extended as needed. Or to express interest in similar roles, visit CBRE.com/careers.
Equal Employment Opportunity: CBRE has a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.
Candidate Accommodations: CBRE values the differences of all current and prospective employees and recognizes how every employee contributes to our company's success. CBRE provides reasonable accommodations in job application procedures for individuals with disabilities. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at recruitingaccommodations@cbre.com or via telephone at +1 866 225 3099 (U.S.) and +1 866 388 4346 (Canada).
CBRE GWS
CBRE Global Workplace Solutions (GWS) works with clients to make real estate a meaningful contributor to organizational productivity and performance. Our account management model is at the heart of our client-centric approach to delivering integrated real estate solutions. Each client is entrusted with a dedicated leader and is supported by regional and global resources, leveraging the industry's most robust platform. CBRE GWS delivers consistent, measurably superior outcomes for our clients at every stage of the lifecycle, and across industries and geographies.
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About CBRE

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The real estate industry is undergoing significant and exciting change, increasingly driven by data and technology. At CBRE, the world's premier commercial real estate services company, we empower teams to take ownership over that technology and shape it, offering both nimble, research-driven product design and the resources of a Fortune 500 business. We approach culture with intention, valuing camaraderie, collaboration, inclusivity and a healthy work/life balance. The user experience team is passionate about the quality, usability, and simplicity of the experiences we create. Individuals in these roles gather these key user insights, and then use them to inspire and inform product strategy and design solutions. We partner closely with each other, engineering, and product management to create innovative, usable, great-looking products.

Industry

Real estate

Company size

10,000+ Employees

Headquarters location

Dallas, TX, US

Year founded

1906

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