Customer Insight Analyst Jobs in Georgia (NOW HIRING)

The purpose of this position is toempower data-driven strategic decision making by turning large datainto actionable insights.Partnering with our data,product,and marketing functions, this role will manage the analysis and vision for our multi-million-dollar loyalty / personalized customer marketing efforts.This position willbuild and manage the ability to target our guests with personalizedcommunicationsand offers and to analyze the performance of thoseoffers.They will alsobe responsible fora more holistic view of loyalty program performance and the analysis of broader offer initiatives.This role is integral in driving forward our investment in a proprietary personalization function to improve both the infrastructure and individual audience targeting over 200 million consumers and householdscontainingthousands of customer attributes.The position willleverageourindustryleading platforms toinfluence marketing strategy based onadvanced analytics and insights.

* This position is required onsite in Sandy Springs, GA 4 days per week, typically Monday through Thursday

RESPONSIBILITIES

Develop and maintain customer performance reporting, dashboards, and automated analytics that track key customer metrics including acquisition, activation, retention, reactivation, churn, frequency, engagement, and customer lifetime value.

Analyze customer, loyalty, offer, and transaction data to identify trends, opportunities, and risks that inform marketing, product, and digital growth strategies.

Drive the measurement and analysis of loyalty, personalization, and customer marketing initiatives across Inspire Brands, translating large-scale customer data into actionable business recommendations.

Evaluate test-and-learn initiatives, including test/control methodologies and incrementality measurement, to assess the effectiveness of offers, campaigns,

and customer experiences.

Communicate complex analytical findings in a clear and compelling manner through presentations, dashboards, and stakeholder-ready recommendations.

EDUCATION QUALIFICATIONS

Minimum:4 yr degree in Statistics, Data Science, Computer Science, Business Analytics, Operations Research,Mathematics, Engineering, Physics, QuantitativeEconomicsorother relevant disciplinerequired

EXPERIENCE QUALIFICATIONS

2+ years of data analysis experience using SQL, R, python, and / or other advanced statistical techniques

2+ years of reporting and dashboarding experience using Tableau, Power BI, and / or other visualization software

1+years of experiencewith marketinganalyticsand/orcustomer analytics (loyalty and lifecycle concepts). Experience working withmarketing analyticsand/orcustomer analytics in hospitality, travel, retail, or consulting environments

REQUIRED KNOWLEDGE,SKILLSor ABILITIES

Excellent oral and written communication skills

Strong problem-solving and critical-thinking skills with the ability to leverage data to structure ambiguous business questions, identify root causes, and develop actionable recommendations

Advanced SQL & Excel skills

Conscientious about meeting project deadlines

Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor

Passion for the restaurant industry and desire to train in our restaurants to learn operations.A strong desireto help shape the future at Inspire Brands

Self-starter personality who canoperatewith minimal supervision

Ability totravel up to 5% of thetime

Preferred:

Experience withSnowflakedatabase syntax and best practices

Experience creating andmaintainingroutines and tasks to manipulate raw

datatosupport automated dashboardingin Tableau/PowerBIor other business intelligence software

Experience working with test & control group design to measure campaign effectiveness with statisticalsignificance

Experience working withmulti-channel campaignengagementor marketing data sets

Inspire Brands is a multi-brand restaurant company whose portfolio includesnearly 32,000Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC Drive-In restaurants worldwide.

We'remade up of some of the world's most iconic restaurant brands, butwe'remuch more than just a restaurant company.We'rea team of hundreds of thousands who individually and collectively are changing the way people eat,drinkand gather around the table. We know that food is much more than a staple-it'san experience. At Inspire,that'sour purpose: to ignite and nourish flavorful experiences