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Cpg Sales Manager Jobs (NOW HIRING)

Essor

Sales Manager (CPG)

Minneapolis, MN · On-site

We are seeking a dynamic Sales Manager (CPG & Grocery) to lead and expand our grocery retail channel, with a focus on both KeHE and UNFI. This role is responsible for driving revenue growth, managing ...

LA TOURANGELLE INC

Sales Manager - West

Woodland, CA · Remote

$100K - $145K/yr

What You Bring • Bachelor's degree • 3+ years in CPG sales (natural/organic/specialty preferred) • 3+ years of broker management experience • Familiarity with Western Grocery Channel (Natural ...

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How much do cpg sales manager jobs pay per year?

As of Jun 7, 2026, the average yearly pay for cpg sales manager in the United States is $75,848.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $96,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Cpg Sales Manager position, and why are they important?

To excel as a CPG Sales Manager, you need a comprehensive knowledge of consumer packaged goods sales strategies, strong negotiation abilities, and a track record of meeting revenue targets, usually demonstrated through a bachelor’s degree in business or a related field. Familiarity with CRM software, sales analytics tools, and syndicated data platforms such as Nielsen or IRI is often required. Exceptional relationship-building, communication, and leadership skills help you manage clients and cross-functional teams effectively. These skills are essential for driving profitable growth, maintaining client satisfaction, and navigating the competitive CPG marketplace.

What are the typical challenges faced by a CPG Sales Manager in this role?

As a CPG Sales Manager, you’ll often encounter challenges such as responding to rapid changes in consumer demand, managing multiple retailer relationships, and meeting aggressive sales quotas. Balancing the needs of various stakeholders—including internal marketing, supply chain teams, and external customers—requires strong organizational and problem-solving skills. You may need to adapt to evolving market trends, negotiate complex contracts, and ensure consistent product availability on shelves. Successfully navigating these obstacles is key to driving sales growth and building long-term partnerships in the fast-paced CPG industry.

What is a CPG Sales Manager job?

A CPG Sales Manager oversees the sales and distribution of consumer packaged goods (CPG) for a company, working with retailers, wholesalers, and distributors to drive sales growth. They develop sales strategies, manage key accounts, analyze market trends, and collaborate with marketing teams to optimize product placement and promotions. Their goal is to increase revenue, expand market share, and maintain strong relationships with retail partners.

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Cpg Sales Manager jobs near you
Infographic showing various Cpg Sales Manager job openings in the United States as of May 2026, with employment types broken down into 98% Full Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $75,848 per year, or $36.5 per hour.
Commission Sales CPG National Retail, Grocery and Convenience Chains

Commission Sales CPG National Retail, Grocery and Convenience Chains

Sugar Plum Chocolates

Kingston, PA • Remote

Full-time

Posted 26 days ago

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Job description

We are a growing snack and confectionery manufacturer looking for an experienced, commission only sales representative with proven relationships in national retail, grocery, club, convenience, specialty, and ecommerce channels.

This role is for a true sales closer who already understands the CPG world and knows how to get products reviewed, presented, and placed with major buyers. We are not looking for someone who needs training on how retail works. We need someone who can open doors, manage buyer communication, present products professionally, and help grow our business through real retail opportunities.

About Us

We manufacture premium snack, chocolate, nut, and giftable food products for national retailers, marketplaces, and private label programs. Our capabilities include seasonal gift programs, everyday snack items, custom packaging, private label development, ecommerce fulfillment, and retail ready assortments.

We are looking to expand into more national grocery, convenience, club, specialty, and big box retail accounts.

Responsibilities

Identify and develop new sales opportunities with national and regional retailers.

Present products to buyers in grocery, convenience, club, specialty, mass retail, and ecommerce channels.

Use existing buyer relationships to open doors and secure product reviews.

Help place seasonal, everyday, private label, and custom retail programs.

Manage communication with buyers from first contact through follow up.

Provide feedback on product fit, pricing, packaging, and retail opportunities.

Work with our internal team on samples, sell sheets, presentations, costing, and account requirements.

Track opportunities and provide regular updates on progress.

Represent the company professionally at trade shows, buyer meetings, and industry events when needed.

Requirements

Must have proven CPG sales experience.

Must have existing relationships with national retailers, grocery chains, convenience chains, club stores, specialty retailers, or ecommerce buyers.

Experience selling food, snacks, candy, confectionery, nuts, grocery, or giftable food products is strongly preferred.

Must understand retail buying cycles, category reviews, seasonal programs, margins, broker expectations, and buyer communication.

Must be self motivated, organized, and able to work independently.

Must be comfortable working on a commission only basis.

Must be able to bring real opportunities, not just general consulting advice.

Strong communication and follow up skills are required.

Ideal Candidate

The ideal candidate is an experienced CPG sales professional, broker, independent rep, or former retail sales executive who already has buyer relationships and wants to represent a growing manufacturer with strong product capabilities.

You may already be calling on grocery, convenience, club, specialty, or national retailers and are looking to add another strong product line to your portfolio.

Compensation

This is a commission only opportunity.

Commission structure will be discussed based on experience, channel, account type, and volume potential.

There is strong upside for the right person who can help secure meaningful retail placements and long term account growth.

Company Description

Our Mission
At Sugar Plum, our mission is rooted in creativity, independence, and the spirit of a female owned business. We are devoted to enriching life’s meaningful moments with beautifully crafted, high quality products that are as safe as they are thoughtful. From employee recognition and client appreciation to weddings and other special occasions, our offerings are designed to leave a lasting impression.
Sugar Plum is defined by exceptional quality, attentive service, and an uncompromising commitment to product safety. This dedication has earned recognition in esteemed publications, including Women’s Day and Bridal Guide, with a recent feature on Martha Stewart Online.