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Content Strategist Jobs in Michigan (NOW HIRING)

Omnicom

Senior Strategist

Birmingham, MI · On-site

Consumer experience, content strategy and/or user experience knowledge preferred * Bachelor's degree preferred; concentration in advertising, marketing, business administration, and/or communications ...

AEG

Marketing & Content Coordinator

Kalamazoo, MI · On-site

Marketing & Content Coordinator A new soccer club, launching 2027 | Kalamazoo, Michigan Reports to ... The strategy layer (the marketing plan, database growth strategy, paid media, campaign architecture ...

Omnicom

Senior Strategist

Birmingham, MI · Hybrid

Consumer experience, content strategy and/or user experience knowledge preferred * Bachelor's degree preferred; concentration in advertising, marketing, business administration, and/or communications ...

Omnicom

Senior Strategist

Birmingham, MI · Hybrid

Consumer experience, content strategy and/or user experience knowledge preferred. * Bachelor's degree preferred; concentration in advertising, marketing, business administration, and/or ...

Varsity Tutors

Viral Content Creation Tutor

Detroit, MI · Remote

$18 - $40/hr

Deep knowledge of content strategy, platform algorithms, audience engagement techniques, video and visual content production, copywriting for social media, trend analysis, analytics interpretation ...

Varsity Tutors

Viral Content Creation Tutor

Kalamazoo, MI · Remote

$18 - $40/hr

Deep knowledge of content strategy, platform algorithms, audience engagement techniques, video and visual content production, copywriting for social media, trend analysis, analytics interpretation ...

Hello Innovation

Visual Content Creator

Detroit, MI · On-site

$124K/yr

Be strategic in your actions - not just creative * Proven experience in visual content production and creation is a must * Knowledge of studio photography and light setup OFFICE LOCATION Detroit ...

Varsity Tutors

Viral Content Creation Tutor

Ann Arbor, MI · Remote

$18 - $40/hr

Deep knowledge of content strategy, platform algorithms, audience engagement techniques, video and visual content production, copywriting for social media, trend analysis, analytics interpretation ...

Carhartt

Paid Media Strategist

Dearborn, MI · On-site

Paid Media Strategist Department: Digital Marketing Reports to: Digital Marketing Manager Location ... Collaborate with internal marketing and creative teams to develop best-in-class content and ...

Hello Innovation

Visual Content Creator

Detroit, MI · On-site

Be strategic in your actions - not just creative * Proven experience in visual content production and creation is a must * Knowledge of studio photography and light setup OFFICE LOCATION Detroit ...

Prodigious Worldwide

Social Strategist

Birmingham, MI · On-site

$66K - $87K/yr

Social Strategist Social Strategist Digitas is the Networked Experience Agency, built on the vision ... Experience sourcing and managing content development and publishing * The ability to back up great ...

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All JobsContent Strategist JobsContent Strategist Jobs in Michigan

Content Strategist information

See Michigan salary details

$14

$39

$65

How much do content strategist jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for content strategist in Michigan is $39.22, according to ZipRecruiter salary data. Most workers in this role earn between $30.19 and $46.11 per hour, depending on experience, location, and employer.

What is a content strategist?

As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.

What does a content strategist do?

A Content Strategist is responsible for planning, developing, and managing content to meet a company's business goals. They analyze target audiences, create content plans, and ensure that all content aligns with the brand's voice and objectives. Content Strategists work closely with writers, designers, and marketers to produce effective and engaging content across various platforms. Their work helps drive traffic, engagement, and conversions for the organization.

What are the key skills and qualifications needed to thrive as a content strategist, and why are they important?

To thrive as a Content Strategist, you need expertise in content creation, SEO, editorial planning, and a background in communications or marketing. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO platforms such as SEMrush or Ahrefs is typically required. Strong soft skills include creativity, strategic thinking, and collaborative communication to align content with business goals. These skills ensure that content effectively engages audiences, supports brand objectives, and drives measurable results.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists work closely with various teams such as marketing, design, product, and sales to ensure consistent messaging and effective content delivery. They often participate in cross-functional meetings to gather insights, align content goals with business objectives, and integrate feedback into content planning. This collaboration helps ensure that content supports broader company initiatives and resonates with target audiences, making strong communication and project management skills essential in this role.

What is the difference between Content Strategist vs Content Marketing Manager?

AspectContent StrategistContent Marketing Manager
Primary FocusDeveloping content plans and strategies to align with brand goalsExecuting marketing campaigns and managing content distribution
Skills & CredentialsContent creation, SEO, analytics, strategic planningContent creation, marketing tactics, campaign management
Work EnvironmentCollaborates with content teams, marketing, and designLeads marketing campaigns, manages content teams
Industry UsageUsed across digital, media, and corporate sectorsPrimarily in marketing and advertising industries

The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

What degree do you need to be a content strategist?

A content strategist typically holds a bachelor's degree in fields such as marketing, communications, journalism, or related areas. While a degree is common, relevant experience, strong writing skills, and knowledge of content management tools can also be important for the role.

What is the average salary of a content strategist?

The average salary of a content strategist varies by experience and location but typically ranges from $60,000 to $100,000 annually in the United States. Entry-level roles may start lower, while experienced professionals with skills in SEO, analytics, and content management tools can earn higher salaries.

What is the difference between a copywriter and a content strategist?

A content strategist develops overall content plans, sets goals, and ensures content aligns with brand objectives, often analyzing audience data and managing content calendars. A copywriter creates specific written content, such as articles, ads, or web copy, focusing on engaging the audience and conveying messages effectively. Both roles may collaborate but have distinct focuses within content creation and planning.
More about Content Strategist jobs

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For Content Strategist jobs in Michigan, the most frequently searched job titles are:

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Content Strategist jobs near you
Infographic showing various Content Strategist job openings in Michigan as of August 2026, with employment types broken down into 2% Internship, 86% Full Time, 7% Part Time, and 5% Contract. Highlights an 84% In-person, 7% Hybrid, and 9% Remote job distribution, with an average salary of $81,569 per year, or $39.2 per hour.

Senior Strategist

Omnicom

Birmingham, MI • On-site

Full-time

Posted 27 days ago

Job description

Agency:
Omnicom Precision Marketing
Job Function:
Strategy and Planning
Job Subfunction:
Strategy
Job Description:
MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.
MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com.
Job Description
We are looking for a Senior Strategist who is a strategic contributor that marries customer experience planning with storytelling. As an insatiably curious knowledge gatherer, you'll lead and drive the strategy, development, execution and stewardship of digital products and capabilities. You will also make both proactive and reactive recommendations for other emerging digital initiatives based on client requirements and needs.
Responsibilities:
  • Act as a utility player, bringing existing knowledge to strategy development and learning new things quickly as opportunities come up
  • Be an advocate and driver of word-class customer experience strategies as they relate to digital products
  • Formulate digital strategy for client businesses and ensure that recommendations and decisions are consistent with client's objectives and strategies
  • Assume lead or support role (depending on the project) for integration of client's digital efforts and demonstrate full understanding of client's businesses as basis for all future work
  • Synthesize qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration
  • Assume ultimate responsibility for products and concepts, both strategic and implementation
  • Investigate all new digital opportunities from a broad perspective to determine appropriateness and soundness of idea
  • Continually seek innovative and breakthrough ideas, approaches and solutions
  • Keep up to date with emerging digital trading platforms, identifying those with benefit, scaling the opportunity and helping advise on implementation
  • Providing direction and insight to multi-disciplined teams of designers, user experience developers and account team members, looking for innovative solutions and engaging experiences
  • Deliver digital ecosystems supporting with client's business objectives
  • Take on a thought leadership role, surfacing new ideas, capabilities and customer needs proactively
  • Develop and lead engaging and strategically on point presentations

Education and Experience:
  • 5+ years of related strategy and /or planning experience. Consumer experience, content strategy and/or user experience knowledge preferred
  • Bachelor's degree preferred; concentration in advertising, marketing, business administration, and/or communications preferred
  • Ideal candidate will have strong knowledge of digital strategy and track record of delivering complex strategy assignments
  • Proven track record of leading strategic initiatives and guiding cross-functional teams.
  • Deep understanding of digital strategy, audience segmentation, customer journey mapping, and omnichannel engagement.
  • Strong presentation and storytelling skills, with experience influencing senior stakeholders.
  • Expertise in qualitative and quantitative research methodologies, with the ability to translate insights into strategic opportunities.
  • Demonstrated ability to drive innovation, challenge the status quo, and implement emerging digital trends.
  • Comfortable working in high-pressure, fast-paced, and ambiguous environments, adapting strategies based on evolving needs.
  • Ability to articulate and educate Clients and team members on Digital strategy, trends, challenges.
  • Ability to analyze problems, identify alternative solutions, project consequences of proposed actions and implement recommendation.

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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