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Content Strategist Jobs in Michigan (NOW HIRING)

The Content Manager is responsible for the overall content strategy including the development of content and functional solutions in collaboration internally and externally across all digital and ...

The Content Manager is responsible for the overall content strategy including the development of content and functional solutions in collaboration internally and externally across all digital and ...

Content Manager-3

Birmingham, MI · On-site

$65 - $90/hr

The Content Manager is responsible for the overall content strategy including the development of content and functional solutions in collaboration internally and externally across all digital and ...

New

Sr. Digital Strategist

Detroit, MI · On-site

$75K - $86K/yr

... content strategy, creative, and development teams to deliver effective digital experiences and content solutions. · Champions continuous improvement practices through testing, measurement ...

You'll be a one-person studio: strategy, camera, edit, publish, and community management, all owned by you. You'll be on-site in Corktown because the content is the shop -- the builds in progress ...

New

Sr. Digital Strategist

Detroit, MI · On-site

$56.25 - $62.50/hr

Collaborate closely with UX, content strategy, creative, and development teams to deliver highly effective digital experiences and content solutions. * Champion continuous improvement practices ...

Content Specialist

Troy, MI · On-site

$50K - $60K/yr

... edge marketing strategies. If you're passionate about brand storytelling and driving marketing ... What We Are Looking ForThe ASB Content Specialist is responsible for producing engaging visual ...

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Content Strategist information

See Michigan salary details

$14

$39

$65

How much do content strategist jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for content strategist in Michigan is $39.22, according to ZipRecruiter salary data. Most workers in this role earn between $30.19 and $46.11 per hour, depending on experience, location, and employer.

What is a content strategist?

As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.

What does a content strategist do?

A Content Strategist is responsible for planning, developing, and managing content to meet a company's business goals. They analyze target audiences, create content plans, and ensure that all content aligns with the brand's voice and objectives. Content Strategists work closely with writers, designers, and marketers to produce effective and engaging content across various platforms. Their work helps drive traffic, engagement, and conversions for the organization.

What are the key skills and qualifications needed to thrive as a content strategist, and why are they important?

To thrive as a Content Strategist, you need expertise in content creation, SEO, editorial planning, and a background in communications or marketing. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO platforms such as SEMrush or Ahrefs is typically required. Strong soft skills include creativity, strategic thinking, and collaborative communication to align content with business goals. These skills ensure that content effectively engages audiences, supports brand objectives, and drives measurable results.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists work closely with various teams such as marketing, design, product, and sales to ensure consistent messaging and effective content delivery. They often participate in cross-functional meetings to gather insights, align content goals with business objectives, and integrate feedback into content planning. This collaboration helps ensure that content supports broader company initiatives and resonates with target audiences, making strong communication and project management skills essential in this role.

What is the difference between Content Strategist vs Content Marketing Manager?

AspectContent StrategistContent Marketing Manager
Primary FocusDeveloping content plans and strategies to align with brand goalsExecuting marketing campaigns and managing content distribution
Skills & CredentialsContent creation, SEO, analytics, strategic planningContent creation, marketing tactics, campaign management
Work EnvironmentCollaborates with content teams, marketing, and designLeads marketing campaigns, manages content teams
Industry UsageUsed across digital, media, and corporate sectorsPrimarily in marketing and advertising industries

The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

What degree do you need to be a content strategist?

A content strategist typically holds a bachelor's degree in fields such as marketing, communications, journalism, or related areas. While a degree is common, relevant experience, strong writing skills, and knowledge of content management tools can also be important for the role.

What is the average salary of a content strategist?

The average salary of a content strategist varies by experience and location but typically ranges from $60,000 to $100,000 annually in the United States. Entry-level roles may start lower, while experienced professionals with skills in SEO, analytics, and content management tools can earn higher salaries.

What is the difference between a copywriter and a content strategist?

A content strategist develops overall content plans, sets goals, and ensures content aligns with brand objectives, often analyzing audience data and managing content calendars. A copywriter creates specific written content, such as articles, ads, or web copy, focusing on engaging the audience and conveying messages effectively. Both roles may collaborate but have distinct focuses within content creation and planning.

What are the most commonly searched types of Content Strategist jobs in Michigan?

The most popular types of Content Strategist jobs in Michigan are:

What cities in Michigan are hiring for Content Strategist jobs?

Cities in Michigan with the most Content Strategist job openings:

What are popular job titles related to Content Strategist jobs in MI?

For Content Strategist jobs in MI, the most frequently searched job titles are:

Infographic showing various Content Strategist job openings in Michigan as of August 2026, with employment types broken down into 2% Internship, 86% Full Time, 7% Part Time, and 5% Contract. Highlights an 84% In-person, 7% Hybrid, and 9% Remote job distribution, with an average salary of $81,569 per year, or $39.2 per hour.

Content Manager

Omnicom

Birmingham, MI • On-site

Full-time

Posted 29 days ago


Job description

Agency:
Omnicom Precision Marketing
Job Function:
Digital Products
Job Subfunction:
Product Development
Job Description:
MRM is part of the Omnicom Precision Marketing activation practice. This practice integrates CRM platform expertise, journey management, and first-party data capabilities with creative excellence and performance capabilities, enabling Omnicom to deliver intelligent activation across the full funnel with data-driven decisioning at scale to help clients move faster and deliver more connected customer experiences.
MRM is a modern relationship marketing agency dedicated to building enduring brand relationships. MRM's specialized capabilities drive relationship lifetime value and span CRM, Customer Experience, and Commerce with data and martech at the core. MRM operates in a borderless, integrated way to enable greater collaboration, creativity, and true speed to market. For more information, please visit www.mrm.com.
The Content Manager is responsible for the overall content strategy including the development of content and functional solutions in collaboration internally and externally across all digital and social media platforms. This role will have oversight for projects related to member websites as well as digital assets under the Digital Strategy team. In addition, this manager communicates and facilitates the activities and deliverables associated with business requirements that are both content and functional, business processes, options and alternatives, validation and testing of solutions, training, implementation and possible ongoing support for solutions.
Responsibilities:
  • Support Project Management team through timely content delivery requests.
  • Receive and maintain status of required web content through JIRA ticketing system.
  • Implement web content into the Content Management System (CMS) per Creative Agency and/or Client request.
  • Verify accuracy of web content requests in multiple project environment(s).
  • Identify issues in environment(s) pertaining to content, layout and presentation once published.
  • Communicate status on content delivery to internal MRM team(s).
  • Recognize and escalate issues through JIRA ticketing system as necessary to resolve issues.
  • Establish and maintain good relationship with internal MRM departments.
  • Party plan, fundraise, tailgate, and occasional toast with a cocktail of his/her choice.
  • Manage & organize workload to meet deadlines.
  • Delegate tasks to Associate Content Manager and offshores team(s).
  • Interact and support Client and/or Creative Agency on new functionality for content delivery planning and development with support from Leadership.
  • Provide estimates on new functionality with support from leadership.
  • Create and present documentation for cross-training and support of Associate, Content Managers and offshore team(s).

Qualifications:
  • Strong interpersonal and problem-solving skills.
  • Solid communication skills - written, verbal, text, etc.
  • Detail oriented with ability to work in dynamic environment, with shifting deadlines and deliverables.
  • Ability to multi-task and collaborate within team.

About MRM:
MRM creatively engineers total human experiences. Through purposeful, dynamic intersections between strategy, creative, technology and data sciences, MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity- all to the service of helping businesses grow meaningful relationships with people. MRM has 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific.
At MRM, we value a culture in which all people are treated with dignity, fairness and respect. We're committed to fostering a positive environment free from harassment and discrimination. We empower individuals to take action and be creative when solving problems. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement - it's in the act of living our daily lives.
MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.
If you require accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below:
a) Dedicated E-mail - [1] MRMDetroitCareers@mrm.com
b) US Mail - 360 W. Maple Birmingham, MI 48009 c) Dedicated Phone - 248-203-8000
References
Visible links
1. mailto:MRMDetroitCareers@mrm.com
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.