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Content Strategist Jobs in Michigan (NOW HIRING)

KBTS Technologies Inc

Sr. Digital Strategist

Detroit, MI · On-site

$75K - $86K/yr

... content strategy, creative, and development teams to deliver effective digital experiences and content solutions. · Champions continuous improvement practices through testing, measurement ...

Aquent

Sr. Digital Strategist

Detroit, MI · On-site

$56.25 - $62.50/hr

Collaborate closely with UX, content strategy, creative, and development teams to deliver highly effective digital experiences and content solutions. * Champion continuous improvement practices ...

Jars Cannabis

Content Specialist

Troy, MI · On-site

... edge marketing strategies. If you're passionate about brand storytelling and driving marketing ... What We Are Looking ForThe ASB Content Specialist is responsible for producing engaging visual ...

Jars Cannabis

Content Specialist

Troy, MI · On-site

$50K - $60K/yr

... edge marketing strategies. If you're passionate about brand storytelling and driving marketing ... What We Are Looking For The ASB Content Specialist is responsible for producing engaging visual ...

Omnicom

Senior Strategist

Birmingham, MI · On-site

Consumer experience, content strategy and/or user experience knowledge preferred. * Bachelor's degree preferred; concentration in advertising, marketing, business administration, and/or ...

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$14

$39

$65

How much do content strategist jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for content strategist in Michigan is $39.22, according to ZipRecruiter salary data. Most workers in this role earn between $30.19 and $46.11 per hour, depending on experience, location, and employer.

What is a content strategist?

As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.

What does a content strategist do?

A Content Strategist is responsible for planning, developing, and managing content to meet a company's business goals. They analyze target audiences, create content plans, and ensure that all content aligns with the brand's voice and objectives. Content Strategists work closely with writers, designers, and marketers to produce effective and engaging content across various platforms. Their work helps drive traffic, engagement, and conversions for the organization.

What are the key skills and qualifications needed to thrive as a content strategist, and why are they important?

To thrive as a Content Strategist, you need expertise in content creation, SEO, editorial planning, and a background in communications or marketing. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO platforms such as SEMrush or Ahrefs is typically required. Strong soft skills include creativity, strategic thinking, and collaborative communication to align content with business goals. These skills ensure that content effectively engages audiences, supports brand objectives, and drives measurable results.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists work closely with various teams such as marketing, design, product, and sales to ensure consistent messaging and effective content delivery. They often participate in cross-functional meetings to gather insights, align content goals with business objectives, and integrate feedback into content planning. This collaboration helps ensure that content supports broader company initiatives and resonates with target audiences, making strong communication and project management skills essential in this role.

What is the difference between Content Strategist vs Content Marketing Manager?

AspectContent StrategistContent Marketing Manager
Primary FocusDeveloping content plans and strategies to align with brand goalsExecuting marketing campaigns and managing content distribution
Skills & CredentialsContent creation, SEO, analytics, strategic planningContent creation, marketing tactics, campaign management
Work EnvironmentCollaborates with content teams, marketing, and designLeads marketing campaigns, manages content teams
Industry UsageUsed across digital, media, and corporate sectorsPrimarily in marketing and advertising industries

The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

What degree do you need to be a content strategist?

A content strategist typically holds a bachelor's degree in fields such as marketing, communications, journalism, or related areas. While a degree is common, relevant experience, strong writing skills, and knowledge of content management tools can also be important for the role.

What is the average salary of a content strategist?

The average salary of a content strategist varies by experience and location but typically ranges from $60,000 to $100,000 annually in the United States. Entry-level roles may start lower, while experienced professionals with skills in SEO, analytics, and content management tools can earn higher salaries.

What is the difference between a copywriter and a content strategist?

A content strategist develops overall content plans, sets goals, and ensures content aligns with brand objectives, often analyzing audience data and managing content calendars. A copywriter creates specific written content, such as articles, ads, or web copy, focusing on engaging the audience and conveying messages effectively. Both roles may collaborate but have distinct focuses within content creation and planning.
More about Content Strategist jobs

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The most popular types of Content Strategist jobs in Michigan are:

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For Content Strategist jobs in Michigan, the most frequently searched job titles are:

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The top searched job categories for Content Strategist jobs in Michigan are:

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Content Strategist jobs near you
Infographic showing various Content Strategist job openings in Michigan as of August 2026, with employment types broken down into 2% Internship, 86% Full Time, 7% Part Time, and 5% Contract. Highlights an 84% In-person, 7% Hybrid, and 9% Remote job distribution, with an average salary of $81,569 per year, or $39.2 per hour.

Digital Content Specialist

Meijer Companies Ltd

Grand Rapids, MI • On-site

$54K/yr

Full-time

This job post has expired 2 days ago. Applications are no longer accepted.

Meijer rating

6.2

Company rating: 6.2 out of 10

Based on 1,649 frontline employees who took The Breakroom Quiz

21st of 39 rated national retailers

Job description

As a family company, we serve people and communities. When you work at Meijer, you're provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family - take care of your career and your community!

Meijer Rewards

  • Weekly pay

  • Scheduling flexibility

  • Paid parental leave

  • Paid education assistance

  • Team member discount

  • Development programs for advancement and career growth

Please review the job profile below and apply today!

The Digital Content Specialist leads the strategy, acquisition, and usage of digital content at Meijer. In this role, the Digital Content Specialist creates and enforces standards, maintains digital eligibility with internal and external stakeholders, and analyzes backend ecommerce data. This role works directly with buyers, merchandising ITS, digital ITS, marketing, ecommerce, photo agencies, paid media, and external vendor partners.


What You'll Be Doing

Systems Used

  • Microsoft 365 (advanced Excel skills), Stibo PIM (Product Information Manager), Power BI, Nielsen IQ Label Insights, 1WorldSync, Salsify, Syndigo

Standards and Attribute Strategy

  • Own and develop the overall content strategy to maintain Meijer's online brand equity and translate the in-store customer experience to an online platform
  • Implement Artificial Intelligence for digital content scorecarding (using Power BI)

Digital Eligibility Campaigns and Reports

Vendor Relations

  • Direct collaboration with vendors ranging from local businesses to Fortune 500 companies
  • Troubleshoot vendor PIM issues and facilitate system training

IT Relations

  • Develop features and bugs within the Agile Program Increment (PI) structure
  • Digital Content Specialist is the bridge from vendor to Meijer IT

Imagery Standards and Operations

  • Troubleshoot imagery metadata issues in PIM (e.g. pixels, DPI/PPI, image file format, aspect ratio, file size)
  • Partner with the Meijer photo studio to track and upload imagery
  • Understand industry-wide GS1 regulations

This job profile is not meant to be all-inclusive of the responsibilities of this position; may perform other duties as assigned or required.

What You'll Bring With You:

  • Bachelor's degree in relevant field (digital marketing, merchandising, ecommerce, information systems, digital content creation, etc.)
  • 2-5 years of experience in the above fields
  • Knowledge of the retail industry and eCommerce
  • Basic understanding of Search Engine Optimization (SEO)
  • Ability to analyze reporting and provide insights
  • Ability to collaborate with, and present to internal and external stakeholders (e.g. Meijer buying directors, influential vendor account managers and leadership)
  • Passion to learn company systems, processes and tools, and identify opportunities of improvement
  • Proactive and action-oriented
  • Detail-oriented and organized
  • Ability to meet production deadlines
  • Strong interpersonal skills
  • Excellent written and verbal communication skills
  • Proficiency in the Microsoft Office Suite
  • Basic understanding of intellectual property rights, compliance and enforcement

What Meijer employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Meijer logo

About Meijer

Sourced by ZipRecruiter

Meijer is a family business. We believe in treating each other with dignity and respect. We are committed to strengthening the communities we serve. Retailing is a fast-paced business that demands continuous improvement. Meijer is committed to keeping our competitive spirit strong and staying nimble and flexible to win in the marketplace.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Grand Rapids, MI, US

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