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Content Strategist Jobs in Michigan (NOW HIRING)

The Pond Guy

SEO Content Strategist

Armada, MI · On-site

If you're excited by owning impactful, SEO-driven content and search strategies in an eCommerce environment, this role is for you. The Pond Guy / Airmax, Inc. is the leading manufacturer and ...

Doner

Social Strategist

Southfield, MI

Have experience developing and managing content strategies, including: * Assembling social audits of our own brands as well as the competitive set * Crafting target personas and customers journeys

Doner

Social Strategist

Southfield, MI · On-site

Have experience developing and managing content strategies, including: * Assembling social audits of our own brands as well as the competitive set * Crafting target personas and customers journeys

IDEX

Senior Content Manager

Benton Harbor, MI · On-site

We are seeking a strategic and hands-on Content Manager to lead content initiatives across all marketing channels for Gast, Airtech, and US Valve within the IDEX Performance Pneumatics Group. This is ...

Millerknoll

Content Marketing Manager

Holland, MI · On-site +1

This role combines strategic marketing leadership, creative content development, and strong project management capabilities to deliver high-impact campaigns for contract audiences. The ideal ...

MillerKnoll

Content Marketing Manager

Holland, MI · On-site

This role combines strategic marketing leadership, creative content development, and strong project management capabilities to deliver high-impact campaigns for contract audiences. The ideal ...

Steelcase Inc

Content Producer

Grand Rapids, MI · On-site

$121K/yr

Collaborating with creative, digital, marketing communications, and communications operations partners to deliver content aligned to strategy and deadlines. * Managing workload priorities across ...

Michigan Association of School Boards

Be Seen First

Creative Content Manager

Lansing, MI · On-site

$65K - $75K/yr

Help shape campaigns, content strategy, social media and MASB's visual identity. * Varied projects : Work across publications, graphics, presentations, photography, video, digital content and ...

Steelcase, Inc.

Content Producer

Grand Rapids, MI · On-site

$121K/yr

Collaborating with creative, digital, marketing communications, and communications operations partners to deliver content aligned to strategy and deadlines. * Managing workload priorities across ...

Michigan Association of School Boards

Be Seen First

Creative Content Manager

East Lansing, MI · On-site

$65K - $75K/yr

Help shape campaigns, content strategy, social media and MASB's visual identity. * Varied projects : Work across publications, graphics, presentations, photography, video, digital content and ...

Michigan Association of School Boards

Be Seen First

Creative Content Manager

Lansing, MI · On-site

$65K - $75K/yr

Help shape campaigns, content strategy, social media and MASB's visual identity. * Varied projects : Work across publications, graphics, presentations, photography, video, digital content and ...

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Content Strategist information

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How much do content strategist jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for content strategist in Michigan is $39.22, according to ZipRecruiter salary data. Most workers in this role earn between $30.19 and $46.11 per hour, depending on experience, location, and employer.

What is a content strategist?

As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists work closely with various teams such as marketing, design, product, and sales to ensure consistent messaging and effective content delivery. They often participate in cross-functional meetings to gather insights, align content goals with business objectives, and integrate feedback into content planning. This collaboration helps ensure that content supports broader company initiatives and resonates with target audiences, making strong communication and project management skills essential in this role.

What is the average salary of a content strategist?

The average salary of a content strategist varies by experience and location but typically ranges from $60,000 to $100,000 annually in the United States. Entry-level roles may start around $50,000, while experienced professionals with specialized skills can earn over $120,000.

What qualifications do you need to be a content strategist?

A content strategist typically needs a bachelor's degree in marketing, communications, journalism, or a related field. Relevant skills include strong writing, editing, research abilities, and experience with content management systems and analytics tools. Professional experience in content creation or digital marketing is often required or preferred.

What are the key skills and qualifications needed to thrive as a content strategist, and why are they important?

To thrive as a Content Strategist, you need expertise in content creation, SEO, editorial planning, and a background in communications or marketing. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO platforms such as SEMrush or Ahrefs is typically required. Strong soft skills include creativity, strategic thinking, and collaborative communication to align content with business goals. These skills ensure that content effectively engages audiences, supports brand objectives, and drives measurable results.

What does a content strategist do?

A Content Strategist is responsible for planning, developing, and managing content to meet a company's business goals. They analyze target audiences, create content plans, and ensure that all content aligns with the brand's voice and objectives. Content Strategists work closely with writers, designers, and marketers to produce effective and engaging content across various platforms. Their work helps drive traffic, engagement, and conversions for the organization.

What is the difference between Content Strategist vs Content Marketing Manager?

AspectContent StrategistContent Marketing Manager
Primary FocusDeveloping content plans and strategies to align with brand goalsExecuting marketing campaigns and managing content distribution
Skills & CredentialsContent creation, SEO, analytics, strategic planningContent creation, marketing tactics, campaign management
Work EnvironmentCollaborates with content teams, marketing, and designLeads marketing campaigns, manages content teams
Industry UsageUsed across digital, media, and corporate sectorsPrimarily in marketing and advertising industries

The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

More about Content Strategist jobs
What are the most commonly searched types of Content Strategist jobs in Michigan? The most popular types of Content Strategist jobs in Michigan are:
What are popular job titles related to Content Strategist jobs in Michigan? For Content Strategist jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Content Strategist jobs in Michigan look for? The top searched job categories for Content Strategist jobs in Michigan are:
What cities in Michigan are hiring for Content Strategist jobs? Cities in Michigan with the most Content Strategist job openings:
What are popular job titles related to Content Strategist jobs in MI? For Content Strategist jobs in MI, the most frequently searched job titles are:
Content Strategist jobs near you
Infographic showing various Content Strategist job openings in Michigan as of August 2026, with employment types broken down into 1% Internship, 71% Full Time, 24% Part Time, 1% Temporary, and 3% Contract. Highlights an 74% Physical, 3% Hybrid, and 23% Remote job distribution, with an average salary of $81,569 per year, or $39.2 per hour.

Content Strategist (Remote)

Blue Wheel Media

West Bloomfield, MI • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago

Job description

About Blue Wheel
Blue Wheel is a digital performance marketing agency that helps brands connect the people, platforms, and insights that drive growth across modern commerce. With more than 100 team members and four offices across the U.S., we've built a culture where curiosity is encouraged, ownership is expected, collaboration is valued, and trust is earned through action. These principles guide how we work with clients and how we support one another as a team. If this sounds like a team you want to build with, we'd love to meet you.
About the Role
The Senior Content Strategist, Owned Media leads Blue Wheel's Organic Social practice while overseeing the production of owned media content across social, and other digital channels as assigned.
This role is responsible for translating marketing strategies into compelling content, managing editorial workflows, and serving as the primary Organic Social strategist for assigned clients.
As both a strategist and hands-on contributor, the Senior Content Strategist, Owned Media develops content plans, provides platform recommendations, leads Organic Social discussions with clients, manages editorial quality, and oversees day-to-day content production. This role supports Organic Social Specialists and freelance writing resources while collaborating closely with Lifecycle, SEO/GEO, Community Management, Creator, and Social Commerce teams.
The ideal candidate is a strong content marketer with expertise in Organic Social strategy, copywriting, editorial management, and light creative production. They are equally comfortable presenting recommendations to clients, coaching team members, writing high-impact content, and improving production processes.
Responsibilities
Organic Social Leadership
  • Serve as the strategic lead for Blue Wheel's Organic Social service offering.
  • Develop Organic Social recommendations, content strategies, platform best practices, and campaign concepts aligned with client objectives.
  • Present Organic Social strategies, performance insights, and recommendations during client meetings, quarterly business reviews, and planning sessions.
  • Develop paid amplification strategies for high-performing organic content, leveraging Meta Ads Manager and TikTok Ads Manager to boost posts that support follower growth, awareness, engagement, and other client objectives.
  • Stay informed on platform updates, content trends, emerging formats, and evolving best practices.

Content Strategy & Editorial Planning
  • Develop editorial calendars, messaging frameworks, and content across Organic Social, and other digital channels as assigned such as Email, SMS, SEO/GEO, blogs, and web content.
  • Partner with channel leads to translate business goals into actionable content plans and production schedules.
  • Create content that aligns messaging, audience insights, SEO recommendations, and channel requirements.

Writing & Editing
Write, edit, and proofread content across multiple owned channels, including:
  • Organic Social
  • Email and SMS
  • SEO & GEO content
  • Presentation content
  • Serve as the final editorial reviewer for owned media deliverables as assigned.

Team Leadership
  • Support Organic Social Specialists by providing coaching, workload management, feedback, and career development.
  • Coordinate freelance writers by assigning work, reviewing deliverables, and ensuring projects meet quality standards and deadlines.
  • Balance internal and freelance resources to support changing client priorities.

Editorial Operations
  • Own editorial workflows, production schedules, quality assurance, and content approvals.
  • Maintain content templates, editorial standards, and documentation to improve efficiency and consistency.
  • Identify opportunities to streamline production through AI tools, process improvements, and reusable assets.

SEO & AI Search Content Support
  • Partner with the SEO/GEO team to review content production optimized for both traditional search and AI-powered discovery.
  • Incorporate keyword research, search intent, entity optimization, and AI search recommendations into content development.

Cross-Functional Collaboration
  • Work closely with the Creator Partnerships team, Lifecycle team, SEO/GEO team, Community Management, Creator Marketing, and Social Commerce teams to ensure messaging remains consistent across channels.
  • Support integrated campaigns by adapting messaging appropriately for each owned media channel.

Light Design
  • Create and modify simple branded assets using Canva, including:
  • Social graphics
  • Presentation visuals
  • Email imagery
  • Simple campaign assets
  • Content mockups
  • Collaborate with designers on larger design initiatives.

Performance Optimization
  • Review Organic Social and content performance with channel teams to identify trends, messaging opportunities, boosted post opportunities, and areas for optimization.
  • Apply learnings to future editorial planning and content recommendations.

What to Expect
  • During your first 30 days, you'll become familiar with Blue Wheel's clients, content processes, and Organic Social programs while beginning to manage editorial workflows and support ongoing client initiatives.
  • Within your first 60-90 days, you'll independently lead the Organic Social practice for assigned clients, manage content production resources, present strategic recommendations, and oversee editorial quality across owned media channels as assigned.

Key Goals & Deliverables
  • Lead Organic Social strategy for assigned clients.
  • Serve as the primary Organic Social subject matter expert in client meetings.
  • Manage the day-to-day production of owned media content as assigned.
  • Develop editorial calendars and content briefs.
  • Support and develop Organic Social Specialists.
  • Coordinate freelance writing resources.
  • Write and edit high-quality content across owned channels.
  • Create simple branded assets using Canva.
  • Maintain editorial quality and consistency across all deliverables.
  • Improve production efficiency through process optimization and AI-assisted workflows.

Qualifications
Required
  • 5+ years of experience in Organic Social, content marketing, copywriting, or digital marketing.
  • Demonstrated experience developing Organic Social strategies for brands.
  • Experience using Meta Ads Manager and TikTok Ads Manager to boost organic content and manage paid social amplification campaigns.
  • Exceptional writing, editing, and storytelling skills.
  • Experience presenting strategic recommendations to clients.
  • Experience managing editorial calendars and content workflows.
  • Experience supporting or mentoring writers or content creators.
  • Working knowledge of SEO content best practices.
  • Experience creating simple branded assets in Canva.
  • Strong organizational and project management skills.
  • Ability to manage multiple priorities across clients and channels.

Preferred
  • Agency experience supporting multiple brands.
  • Experience with ecommerce, retail, beauty, or consumer brands.
  • Familiarity with GEO/AEO and AI-search content optimization.
  • Experience with Google Search Console, GA4, SEMrush, Ahrefs, or similar tools.
  • Experience collaborating with Lifecycle Marketing, Community Management, Creator Marketing, and Social Commerce teams.

Employee Benefits
Employees at Blue Wheel are offered the following benefits and perks while employed:
  • Healthcare: Medical, Dental, Vision, Accident, Critical Illness, Life & Disability, FSA/HSA Options
  • Retirement: Company-sponsored 401(k) option with Company match
  • PTO: Generous Paid Time, Sick Time, Floating Holidays, Volunteer Day, and Bereavement Time
  • Paternal Leave: Paid 12-week leave for primary parent and 2-week for secondary parent
  • Holiday: 10 paid holidays, along with light week between Christmas and New Years
  • Fringe: Mental Health Days, Health and Wellness Reimbursement, Employee Assistance Program, Employer-paid Coaching Sessions

Blue Wheel operates and hires in the following states: CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, and WA

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