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Content Strategist Jobs in Michigan (NOW HIRING)

1 Bold Step

Content Strategist

Grand Rapids, MI

A creative marketing agency in Grand Rapids is seeking a Digital Content Producer to join its brand strategy team. The ideal candidate will have strong writing and editing skills, a passion for ...

1 Bold Step

Content Strategist

Grand Rapids, MI

A creative marketing agency in Grand Rapids is seeking a Digital Content Producer to join its brand strategy team. The ideal candidate will have strong writing and editing skills, a passion for ...

The Pond Guy

SEO Content Strategist

Armada, MI · On-site

If you're excited by owning impactful, SEO-driven content and search strategies in an eCommerce environment, this role is for you. The Pond Guy / Airmax, Inc. is the leading manufacturer and ...

IDEX

Senior Content Manager

Benton Harbor, MI · On-site

$90 - $120/hr

Role Overview We seek a strategic and hands‑on Content Manager to lead content initiatives across all marketing channels for Gast, Airtech, and US Valve within the IDEX Performance Pneumatics Group.

Doner

Social Strategist

Southfield, MI · On-site

Have experience developing and managing content strategies, including: * Assembling social audits of our own brands as well as the competitive set * Crafting target personas and customers journeys

Doner

Social Strategist

Southfield, MI

Have experience developing and managing content strategies, including: * Assembling social audits of our own brands as well as the competitive set * Crafting target personas and customers journeys

IDEX

Senior Content Manager

Benton Harbor, MI · On-site

We are seeking a strategic and hands-on Content Manager to lead content initiatives across all marketing channels for Gast, Airtech, and US Valve within the IDEX Performance Pneumatics Group. This is ...

Millerknoll

Content Marketing Manager

Holland, MI · On-site +1

This role combines strategic marketing leadership, creative content development, and strong project management capabilities to deliver high-impact campaigns for contract audiences. The ideal ...

MillerKnoll

Content Marketing Manager

Holland, MI · On-site

This role combines strategic marketing leadership, creative content development, and strong project management capabilities to deliver high-impact campaigns for contract audiences. The ideal ...

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All JobsContent Strategist JobsContent Strategist Jobs in Michigan

Content Strategist information

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$14

$39

$65

How much do content strategist jobs pay per hour?

As of Aug 27, 2026, the average hourly pay for content strategist in Michigan is $39.22, according to ZipRecruiter salary data. Most workers in this role earn between $30.19 and $46.11 per hour, depending on experience, location, and employer.

What is a content strategist?

As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.

What does a content strategist do?

A Content Strategist is responsible for planning, developing, and managing content to meet a company's business goals. They analyze target audiences, create content plans, and ensure that all content aligns with the brand's voice and objectives. Content Strategists work closely with writers, designers, and marketers to produce effective and engaging content across various platforms. Their work helps drive traffic, engagement, and conversions for the organization.

What are the key skills and qualifications needed to thrive as a content strategist, and why are they important?

To thrive as a Content Strategist, you need expertise in content creation, SEO, editorial planning, and a background in communications or marketing. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO platforms such as SEMrush or Ahrefs is typically required. Strong soft skills include creativity, strategic thinking, and collaborative communication to align content with business goals. These skills ensure that content effectively engages audiences, supports brand objectives, and drives measurable results.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists work closely with various teams such as marketing, design, product, and sales to ensure consistent messaging and effective content delivery. They often participate in cross-functional meetings to gather insights, align content goals with business objectives, and integrate feedback into content planning. This collaboration helps ensure that content supports broader company initiatives and resonates with target audiences, making strong communication and project management skills essential in this role.

What is the difference between Content Strategist vs Content Marketing Manager?

AspectContent StrategistContent Marketing Manager
Primary FocusDeveloping content plans and strategies to align with brand goalsExecuting marketing campaigns and managing content distribution
Skills & CredentialsContent creation, SEO, analytics, strategic planningContent creation, marketing tactics, campaign management
Work EnvironmentCollaborates with content teams, marketing, and designLeads marketing campaigns, manages content teams
Industry UsageUsed across digital, media, and corporate sectorsPrimarily in marketing and advertising industries

The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

What degree do you need to be a content strategist?

A content strategist typically holds a bachelor's degree in fields such as marketing, communications, journalism, or related areas. While a degree is common, relevant experience, strong writing skills, and knowledge of content management tools can also be important for the role.

What is the average salary of a content strategist?

The average salary of a content strategist varies by experience and location but typically ranges from $60,000 to $100,000 annually in the United States. Entry-level roles may start lower, while experienced professionals with skills in SEO, analytics, and content management tools can earn higher salaries.

What is the difference between a copywriter and a content strategist?

A content strategist develops overall content plans, sets goals, and ensures content aligns with brand objectives, often analyzing audience data and managing content calendars. A copywriter creates specific written content, such as articles, ads, or web copy, focusing on engaging the audience and conveying messages effectively. Both roles may collaborate but have distinct focuses within content creation and planning.
More about Content Strategist jobs

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The most popular types of Content Strategist jobs in Michigan are:

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For Content Strategist jobs in Michigan, the most frequently searched job titles are:

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Content Strategist jobs near you
Infographic showing various Content Strategist job openings in Michigan as of August 2026, with employment types broken down into 1% Internship, 67% Full Time, 29% Part Time, 1% Temporary, and 2% Contract. Highlights an 71% Physical, 4% Hybrid, and 25% Remote job distribution, with an average salary of $81,569 per year, or $39.2 per hour.

Content Strategist

Grand Rapids, MI

1 Bold Step
Advertising and Public Relations Services • 1 - 10 employees
Learn more about 1 Bold Stepexternal

Full-time

Posted 23 days ago

Job description

A creative marketing agency in Grand Rapids is seeking a Digital Content Producer to join its brand strategy team. The ideal candidate will have strong writing and editing skills, a passion for developing engaging content, and the ability to adapt to client needs. This role requires a collaborative spirit and a basic understanding of SEO practices. The team offers flexible work hours and a supportive environment focused on innovation and bold creativity. #J-18808-Ljbffr

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