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Content Strategy Manager Jobs in Michigan (NOW HIRING)

Diverse Lynx

UX Writer/Content Strategist

Detroit, MI · On-site

$55/hr

... Execute on content strategy for our consumer and institutional products in support of larger ... managers/owners, business analysts, developers, marketing and business stakeholders to create ...

IDEX

Senior Content Manager

Benton Harbor, MI

We are seeking a strategic and hands-on Content Manager to lead content initiatives across all marketing channels for Gast, Airtech, and US Valve within the IDEX Performance Pneumatics Group. This is ...

IDEX

Senior Content Manager

Benton Harbor, MI · On-site

We are seeking a strategic and hands-on Content Manager to lead content initiatives across all marketing channels for Gast, Airtech, and US Valve within the IDEX Performance Pneumatics Group. This is ...

The Pond Guy

SEO Content Strategist

Armada, MI · On-site

... management. Skill Set To be successful in this role, you need to have a certain amount of knowledge and skills: * Minimum of 3-5 years of professional experience in SEO content strategy or content ...

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$13

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How much do content strategy manager jobs pay per hour?

As of May 28, 2026, the average hourly pay for content strategy manager in Michigan is $33.91, according to ZipRecruiter salary data. Most workers in this role earn between $22.84 and $39.38 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Content Strategy Manager, and why are they important?

To thrive as a Content Strategy Manager, you need expertise in content creation, editorial planning, SEO, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), SEO tools like SEMrush or Ahrefs, and analytics platforms such as Google Analytics is typically required. Strong leadership, project management, and collaboration skills help drive content initiatives and align teams with business goals. These skills are vital for delivering effective, data-driven content strategies that enhance brand visibility and audience engagement.

How does a Content Strategy Manager typically collaborate with cross-functional teams to achieve business goals?

A Content Strategy Manager works closely with marketing, product, design, and SEO teams to ensure content aligns with overall business objectives. They often facilitate regular meetings to gather input, set priorities, and communicate the content roadmap. Effective collaboration involves translating business goals into actionable content plans, managing stakeholder expectations, and ensuring consistent messaging across all channels. This teamwork is essential for producing impactful, cohesive content that supports brand growth and user engagement.

What does a Content Strategy Manager do?

A Content Strategy Manager is responsible for planning, developing, and overseeing content initiatives across various platforms to support business objectives and engage target audiences. They analyze audience needs, set content goals, and coordinate with writers, editors, and designers to ensure content is consistent and effective. Additionally, they use analytics to measure content performance and adjust strategies as needed to maximize impact.

What is the difference between Content Strategy Manager vs Content Marketing Manager?

AspectContent Strategy ManagerContent Marketing Manager
Primary FocusDeveloping overall content plans and strategic directionExecuting marketing campaigns and promoting content
Skills & CredentialsContent planning, SEO, analytics, strategic thinkingMarketing tactics, campaign management, SEO, analytics
Work EnvironmentCollaborates with content teams, marketing, and executive leadershipWorks closely with marketing teams, agencies, and sales
Industry UsageUsed across digital, media, and corporate sectors for strategic content rolesCommon in marketing departments focusing on content promotion

The Content Strategy Manager focuses on creating and guiding the overall content plan, ensuring alignment with business goals. In contrast, the Content Marketing Manager emphasizes executing marketing campaigns to promote content and drive engagement. Both roles require SEO knowledge and analytics skills but differ in scope and responsibilities within the content ecosystem.

What are the most commonly searched types of Content Strategy jobs in Michigan? The most popular types of Content Strategy jobs in Michigan are:
What are popular job titles related to Content Strategy Manager jobs in Michigan? For Content Strategy Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Content Strategy Manager jobs in Michigan look for? The top searched job categories for Content Strategy Manager jobs in Michigan are:
What cities in Michigan are hiring for Content Strategy Manager jobs? Cities in Michigan with the most Content Strategy Manager job openings:
Content Strategy Manager jobs near you
Infographic showing various Content Strategy Manager job openings in Michigan as of May 2026, with employment types broken down into 77% Full Time, 16% Part Time, 2% Temporary, and 5% Contract. Highlights an 74% Physical, 8% Hybrid, and 18% Remote job distribution, with an average salary of $70,540 per year, or $33.9 per hour.

Associate Director, Content Strategy

Publicis Groupe Holdings B.V

Birmingham, MI • On-site

$106.78K - $146.10K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 29 days ago

Job description

Company description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Overview
Our Associate Director Content Strategists drive the content architecture of digital products and services that people love to use.
At Digitas, we do CS a little differently. Our UX Content Strategists are an integral part of our Design team. Their backgrounds run the gamut from UX to publishing, startup to agency. They empathize and solve users' problems, they are well-versed in modern digital experiences, and they are driven by delivering-and supporting-the best possible solution. They are collaborators who lead multidisciplinary teams to set and drive a vision forward, and they aren't afraid to get their hands dirty making things.
Sound good? Good.
Responsibilities
What you'll do
  • Own the end-to-end UX CS process from ideation to execution across multiple projects
  • Understand strategic business goals-and challenge them when needed
  • Solve complex problems and find the clearest, most compelling way to communicate the solution
  • Craft deliverables including the strategic vision, site maps, content authoring guidelines, taxonomies, and maybe things no one has a name for yet
  • Collaborate deeply with design, strategy, technology, account management and other disciplines
  • Weigh in as a subject matter expert on content strategy topics with cross-disciplinary agency and client partners
  • Practice and evangelize customer-centric thinking

Qualifications
A few things we want to see in you
  • Demonstrable understanding of UX content strategy for digital products, content platforms, and branded experiences
  • Clear understanding of how content and design work together
  • Complete comfort ideating, sketching, and riffing with your team
  • The ability to execute, organize, and defend the work
  • A fanatical obsession with the quality of work that gets delivered
  • Enough development, research, and process experience to be dangerous
  • Informed opinions
  • A creative skill I wouldn't have thought to list here

The ideal candidate will have
  • A portfolio of relevant work: It should showcase your experience in the design process, creating XD content, working on enterprise-level content systems, and solving real user problems
  • At least 10 years professional experience, 6 years in content strategy with a focus on UX
  • Demonstrable experience in the future of content: conversation strategy and design, LLM behavior, and conversational AI platforms
  • Experience translating data into strategic recommendations
  • Understanding of user-centric design and product development best practices
  • Exceptional skills writing short- and long-form content
  • Experience with tools like Figma and Screaming Frog a plus

Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Compensation Range: $106,780 - $146,100 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/01/2026.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.

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