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Content Strategy Manager Jobs in Michigan (NOW HIRING)

System Analyst 3

Lansing, MI · On-site

$63.75/hr

Content Strategy and Creation: • Craft engaging and user-focused content for various digital ... guides, and content management systems. • Knowledge of UX design principles, information ...

... Manager. The role. * Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO to increase organic visibility, authority, and share of voice * Partner with content, digital ...

... Manager. The role. * Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO to increase organic visibility, authority, and share of voice * Partner with content, digital ...

Technical Writer

Holland, MI · On-site

$57.38K - $84.15K/yr

... content strategy or knowledge management. We offer: * Career Development * Competitive Compensation and Benefits * Pay Transparency * Global Opportunities Dematic provides equal employment ...

The Social Media Content Manager will lead content development, channel management, and strategy execution while working closely with teams across the organization. You will have strong storytelling ...

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Showing results 1-20

Content Strategy Manager information

See Michigan salary details

$13

$33

$67

How much do content strategy manager jobs pay per hour?

As of May 28, 2026, the average hourly pay for content strategy manager in Michigan is $33.91, according to ZipRecruiter salary data. Most workers in this role earn between $22.84 and $39.38 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Content Strategy Manager, and why are they important?

To thrive as a Content Strategy Manager, you need expertise in content creation, editorial planning, SEO, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), SEO tools like SEMrush or Ahrefs, and analytics platforms such as Google Analytics is typically required. Strong leadership, project management, and collaboration skills help drive content initiatives and align teams with business goals. These skills are vital for delivering effective, data-driven content strategies that enhance brand visibility and audience engagement.

How does a Content Strategy Manager typically collaborate with cross-functional teams to achieve business goals?

A Content Strategy Manager works closely with marketing, product, design, and SEO teams to ensure content aligns with overall business objectives. They often facilitate regular meetings to gather input, set priorities, and communicate the content roadmap. Effective collaboration involves translating business goals into actionable content plans, managing stakeholder expectations, and ensuring consistent messaging across all channels. This teamwork is essential for producing impactful, cohesive content that supports brand growth and user engagement.

What does a Content Strategy Manager do?

A Content Strategy Manager is responsible for planning, developing, and overseeing content initiatives across various platforms to support business objectives and engage target audiences. They analyze audience needs, set content goals, and coordinate with writers, editors, and designers to ensure content is consistent and effective. Additionally, they use analytics to measure content performance and adjust strategies as needed to maximize impact.

What is the difference between Content Strategy Manager vs Content Marketing Manager?

AspectContent Strategy ManagerContent Marketing Manager
Primary FocusDeveloping overall content plans and strategic directionExecuting marketing campaigns and promoting content
Skills & CredentialsContent planning, SEO, analytics, strategic thinkingMarketing tactics, campaign management, SEO, analytics
Work EnvironmentCollaborates with content teams, marketing, and executive leadershipWorks closely with marketing teams, agencies, and sales
Industry UsageUsed across digital, media, and corporate sectors for strategic content rolesCommon in marketing departments focusing on content promotion

The Content Strategy Manager focuses on creating and guiding the overall content plan, ensuring alignment with business goals. In contrast, the Content Marketing Manager emphasizes executing marketing campaigns to promote content and drive engagement. Both roles require SEO knowledge and analytics skills but differ in scope and responsibilities within the content ecosystem.

What are the most commonly searched types of Content Strategy jobs in Michigan? The most popular types of Content Strategy jobs in Michigan are:
What are popular job titles related to Content Strategy Manager jobs in Michigan? For Content Strategy Manager jobs in Michigan, the most frequently searched job titles are:
What cities in Michigan are hiring for Content Strategy Manager jobs? Cities in Michigan with the most Content Strategy Manager job openings:
Infographic showing various Content Strategy Manager job openings in Michigan as of May 2026, with employment types broken down into 77% Full Time, 16% Part Time, 2% Temporary, and 5% Contract. Highlights an 74% Physical, 8% Hybrid, and 18% Remote job distribution, with an average salary of $70,540 per year, or $33.9 per hour.
Content Management Specialist

Content Management Specialist

Meijer, Inc.

Grand Rapids, MI • On-site

Full-time

Posted 6 days ago


Meijer rating

6.2

Company rating: 6.2 out of 10

Based on 1,577 frontline employees who took The Breakroom Quiz

19th of 39 rated national retailers


Job description

As a family company, we serve people and communities. When you work at Meijer, you're provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family - take care of your career and your community!
Meijer Rewards
  • Weekly pay
  • Scheduling flexibility
  • Paid parental leave
  • Paid education assistance
  • Team member discount
  • Development programs for advancement and career growth

Please review the job profile below and apply today!
This position is responsible for channel execution & strategy, content planning, and asset allocation for key initiatives across owned media, in partnership with Brand Experience, Category and other Business teams. This function bears responsibility for message and asset allocation based on customer relevance, business value, and cross-channel integration, with a focus on driving connectivity between strategy and in-channel execution. This individual assists in directing the efforts of the Brand Marketing, Promo Planning, and Business Ops teams to drive synergy at both strategic and tactical levels, and partners with cross-functional teams across the organization.
What You'll be Doing:
  • Understand and evaluate campaign goals and objectives from a content and channel perspective across owned media.

  • Review and filter marketing initiatives and messages to assign and allocate assets based on message prioritization, customer relevance, business value, and integrated marketing planning.

  • Own the strategy and execution of assigned owned media channels, including building send logic, audience targeting, and message sequencing.

  • Develop, manage, and evolve a testing roadmap; share learnings with the broader team on what's working and what isn't.

  • Demonstrate a high level of understanding of strategy, media, creative, design/development/production process, and industry/usage best practices.

  • Educate the organization (i.e., process definition, develops channel and content standards, drives compliance, etc.).

  • Develop and continually seek improvements in customer experience, effectiveness, and efficiency, and to reduce costs and/or positively impact sales and margins.

  • Lead and facilitate the content planning process to ensure solid integrated marketing from strategy to execution.

  • Collaborate closely with Brand Experience, Category, Media, and Business Ops teams to build and execute marketing plans.

  • Choreograph content and channel placement with requestors in planning and execution.

  • Identify content collisions/conflicts and investigate and resolve by recommending and implementing solutions.

  • Collaborate closely with Project Management and Centers of Excellence to establish workflow for requesting, creating, editing, publishing, and retiring content in a timely fashion.

  • Proactively look for ways to improve and choreograph content flow through cross-functional departments.

  • Set and manage expectations for cross-functional teams (internal, external, agency partners, vendors).

  • Monitor and maintain content inventories, matrices, and channel calendars.

  • Review and approve/reject work requests, audience lists, and send logic before execution - applying a quality-control lens and raising questions when inputs don't look right.

  • Proof and approve content.

  • Manage conflicts.

What You Bring with You (Qualifications):
  • Bachelor's degree in Communications, Marketing, and/or Advertising preferred.

  • 3-5 years of retail marketing or content development experience is required.

  • Interactive content development, retail marketing, and basic understanding of Microsoft Office Suite.

  • Good project management skills. Ability to educate others, multi-task, and work collaboratively.

  • The ability to lead through ambiguity and influence cross-functional teams is critical.

  • Strong attention to detail with the instinct to slow down, verify, and ask clarifying questions when something looks off - even when inputs come from trusted partners.

  • Comfortable working at pace through a high volume of work in a rapidly evolving owned media environment.

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