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Channel Program Manager Jobs in North Carolina (NOW HIRING)

Digital Channel Analyst

Charlotte, NC · On-site

$107K - $160K/yr

The Channel program manager will be supporting Marketing strategies across Citi Retail Bank, Cards and Mortgage - driving execution of strategies such as Lending, Spend, and Checking. The Digital ...

Head of Channel - East

Charlotte, NC · On-site

$180 - $220/hr

Work with Supply Chain and Operations to align channel demand and partner program changes * Collaborate with Channel Account Managers to manage distributor related matters Partner Enablement

New

Work with Supply Chain and Operations to align channel demand and partner program changes * Collaborate with Channel Account Managers to manage distributor related matters Partner Enablement

Work with Supply Chain and Operations to align channel demand and partner program changes * Collaborate with Channel Account Managers to manage distributor related matters Partner Enablement

Head of Channel - East

Charlotte, NC · On-site

$180 - $220/hr

Work with Supply Chain and Operations to align channel demand and partner program changes * Collaborate with Channel Account Managers to manage distributor related matters Partner Enablement

Posted today

The Senior Channel Marketer creates analyses to manage existing business and identify margin ... Employees are expected and encouraged to participate in safety and health program activities ...

The Senior Channel Marketer creates analyses to manage existing business and identify margin ... Employees are expected and encouraged to participate in safety and health program activities ...

The Senior Channel Marketer creates analyses to manage existing business and identify margin ... Employees are expected and encouraged to participate in safety and health program activities ...

The Senior Channel Marketer creates analyses to manage existing business and identify margin ... Employees are expected and encouraged to participate in safety and health program activities ...

The Senior Channel Marketer creates analyses to manage existing business and identify margin ... Employees are expected and encouraged to participate in safety and health program activities ...

The Senior Channel Marketer creates analyses to manage existing business and identify margin ... Employees are expected and encouraged to participate in safety and health program activities ...

The Senior Channel Marketer creates analyses to manage existing business and identify margin ... Employees are expected and encouraged to participate in safety and health program activities ...

The Senior Channel Marketer creates analyses to manage existing business and identify margin ... Employees are expected and encouraged to participate in safety and health program activities ...

The Senior Channel Marketer creates analyses to manage existing business and identify margin ... Employees are expected and encouraged to participate in safety and health program activities ...

The Senior Channel Marketer creates analyses to manage existing business and identify margin ... Employees are expected and encouraged to participate in safety and health program activities ...

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Channel Program Manager information

See North Carolina salary details

$99.5K

$110.6K

$145K

How much do channel program manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for channel program manager in North Carolina is $110,614.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,900.00 and $119,500.00 per year, depending on experience, location, and employer.

What does a channel program manager do?

A Channel Program Manager is responsible for developing, managing, and optimizing partner programs to drive business growth through indirect sales channels. They work closely with partners, sales teams, and marketing to create strategies, incentive programs, and enablement initiatives that strengthen partner relationships. Their role involves tracking performance metrics, ensuring compliance with program guidelines, and identifying new opportunities to enhance partner engagement and revenue.

What are the key skills and qualifications needed to thrive as a channel program manager?

To thrive as a Channel Program Manager, you'll need expertise in channel strategy, partner relationship management, and data-driven program analysis, often supported by a bachelor's degree in business or a related field. Familiarity with partner relationship management (PRM) platforms, Salesforce, and channel marketing automation tools is typically required. Exceptional communication, strategic thinking, and negotiation skills set top performers apart in this role. These abilities are crucial for developing strong partner networks, driving revenue growth, and ensuring program success across multiple stakeholders.

What are the typical daily responsibilities of a channel program manager?

As a Channel Program Manager, your daily responsibilities often include developing and managing partner programs, monitoring partner performance metrics, and aligning channel initiatives with overall company goals. You will regularly interact with channel partners to provide training, resolve issues, and offer strategic guidance, while also coordinating with sales, marketing, and product teams internally. Tracking program effectiveness, overseeing incentive structures, and ensuring compliance with partner agreements are also common aspects of the role. This position offers a dynamic work environment where relationship-building and collaboration are key to driving business growth.

How much do channel program managers make in the US?

Channel Program Managers in the US typically earn between $80,000 and $130,000 annually, with the average around $100,000. Compensation varies based on experience, company size, and location, and may include bonuses and benefits.

What are popular job titles related to Channel Program Manager jobs in North Carolina?

For Channel Program Manager jobs in North Carolina, the most frequently searched job titles are:

What job categories do people searching Channel Program Manager jobs in North Carolina look for?

The top searched job categories for Channel Program Manager jobs in North Carolina are:

What cities in North Carolina are hiring for Channel Program Manager jobs?

Cities in North Carolina with the most Channel Program Manager job openings:

Infographic showing various Channel Program Manager job openings in North Carolina as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 14% Part Time, 7% Temporary, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $110,614 per year, or $53.2 per hour.

Senior Program Manager - Global Professional Services Channel Programs

Broadcom

Concord, NC • On-site, Remote

$108K - $108K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 27 days ago


Broadcom rating

8.7

Company rating: 8.7 out of 10

Based on 23 frontline employees who took The Breakroom Quiz

19th of 159 rated electronics manufacturers


Job description

Please Note:

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Job Description:

We are seeking a highly strategic, technically grounded, and seasoned Senior Program Manager to lead and scale our Global Professional Services Channel Program. In this role, you will be responsible for designing, deploying, and governing the expert advantage professional services programs that enable our channel partners to successfully deliver and activate complex enterprise solutions.

The ideal candidate will possess an extensive background in channel program architecture, a deep understanding of ecosystem routes to market, and a solid technical grasp of multi-cloud infrastructure-specifically the VMware Cloud Foundation (VCF) platform and its core components (Storage, Kubernetes, and Security). You must be an exceptional content creator, cross-functional diplomat, and master communicator capable of driving thought leadership, thinking creatively outside traditional programmatic boundaries, and navigating matrixed environments with cross functional stakeholders.

Key Responsibilities

1. Channel Program Strategy & Expert Advantage Program Management

  • Lead and evolve the Expert Advantage Program, a flagship initiative dedicated to empowering, incentivizing, and accelerating the growth of our specialized consulting services partners globally.
  • Design customized partner benefits and tailored value propositions that align with diverse partner business models, ensuring partners clearly recognize and capture measurable value from the program.
  • Design and execute comprehensive, global professional services channel programs tailored to drive partner-led delivery, service activation, and customer consumption.
  • Optimize and govern various aspects of the program to ensure partner profitability, service quality, and alignment with strategic goals.
  • Collaborate with Product and Global Services teams to translate complex technical roadmaps into structured partner enablement and delivery frameworks.

2. Services Delivery & Technical Ecosystem Adoption

  • Act as the programmatic champion for the delivery and activation of VMware solutions, with a primary focus on the VMware Cloud Foundation (VCF) platform.
  • Drive partner adoption and delivery readiness across critical technology pillars, including software-defined storage, container orchestration (Kubernetes), and advanced cloud security components.
  • Optimize the entitlement process by leveraging existing tools to make it more efficient.
  • Architect and author high-impact content, core program messaging, and critical enablement assets (e.g., playbooks, value proposition decks, program guides, and whitepapers) tailored for both internal execution and external partner activation.
  • Translate complex programmatic rules and technical solutions into compelling, easy-to-digest business narratives.

3. Partner Certifications & Entitlement Management

  • Build on structure and evolution of partner certification blueprints, technical validation pathways, and competency requirements globally as relates to the expert advantage program.
  • Manage and untangle complex customer entitlement frameworks with a focus on our commercial segment, ensuring partners can seamlessly navigate licensing, deployment rights, and service credits to accelerate time-to-value.

4. Data Analytics, Third-Party Tools & Operational Execution

  • Establish, monitor, and report on key performance indicators (KPIs) and operational metrics to evaluate global program health, partner performance, and ROI.
  • Provide thought leadership to internal executive teams and external partner leaders, presenting clear, data-driven programmatic strategies.
  • Navigate and influence a high-energy corporate culture with diverse, strong personalities by building consensus and driving alignment across regional and global teams.
  • Leverage and navigate diverse third-party tools and enterprise platforms to extract, analyze, and synthesize raw data outputs into structured, highly actionable operational execution plans.

5. Cross-Functional Collaboration, Advisory Boards & Events

  • Partner closely with Pre-Sales and Professional Services Organizations (PSO) to establish, cultivate, and lead global Services Advisory Boards, capturing partner feedback to influence long-term corporate strategy.
  • Drive thought leadership and end-to-end execution of services engagement events globally, positioning our organization as a premier services enablement engine for partners.
  • Act as the strategic bridge between technical pre-sales engineering, field delivery teams, marketing and partner ecosystems to ensure cohesive global messaging and programmatic alignment.

Required Qualifications

  • Education: Required to hold both a Bachelor's degree (in Business, Computer Science, Information Systems, or a related field) AND or a Master's degree (MBA or Master of Science in a relevant discipline).
  • Experience: Minimum of 15 years of progressive industry experience within the enterprise software, cloud infrastructure, or technology sector, with a definitive focus on Channel Program Management and Professional Services.
  • Tools & Analytical Skills: Advanced data literacy with a proven ability to work with third-party applications/tools and extract raw metrics to drive strategic program execution. Strong proficiency in building executive-level reports, dashboards, and consumption metrics.
  • VMware Domain Expertise: Strong working knowledge of VMware technologies, specifically the VMware Cloud Foundation (VCF) platform architecture and its component stacks (including vSAN/Storage, Tanzu/Kubernetes, and NSX/Security).
  • Program & Business Acumen: Direct experience structuring partner certification requirements, managing global routes to market, and operationalizing customer entitlement models. Experience with AI models and output preferred.
  • Global Scale: Proven track record of managing programs across multiple geographies (AMER, EMEA, APJ) while accounting for regional market nuances.

Preferred Soft Skills & Attributes

  • Innovative & "Outside-the-Box" Thinking: Proven ability to look past legacy programmatic frameworks to design non-traditional workflows, creative incentive structures, and novel problem-solving methodologies. You don't just manage existing programs; you re-imagine them to solve complex global channel friction.
  • High Emotional Intelligence (EQ): Proven ability to challenge the status quo, handle strong personalities, and command respect through competence and diplomatic communication.
  • Communication Excellence: Exceptional written, verbal, and presentation skills, with the ability to distill highly technical concepts or dense programmatic data into clear business value for executive-level audiences.

Compensation and Benefits


The On Target Earnings (OTE) range for this position is USD 129,400.00 To USD 207,000.00

OTE includes Sales Incentive Commission in accordance with relevant plan documents and salary.In addition, as a valued member of our team, you'll be eligible to receive a competitive new hire equity grant and annual equity awards, directly connecting your success to the company's growth. All subject to relevant plan documents and award agreements.


Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.


Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.


If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.


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