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Business Development Jobs in Wisconsin (NOW HIRING)

Wegner CPAs

Business Development Manager

Verona, WI

Wegner CPAs is proud to partner with our client in Verona, WI on their search for a Business Development Manager! Are you energized by helping manufacturers solve complex challenges? Do you enjoy ...

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All JobsBusiness Development JobsBusiness Development Jobs in Wisconsin

Business Development information

See Wisconsin salary details

$36.8K

$86.4K

$150.4K

How much do business development jobs pay per year?

As of Aug 7, 2026, the average yearly pay for business development in Wisconsin is $86,403.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,600.00 and $100,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a business development professional, and why are they important?

To thrive as a Business Development professional, you need strong market research skills, sales acumen, networking ability, and typically a degree in business or a related field. Familiarity with CRM software, data analysis tools, and lead generation platforms is often required. Exceptional communication, negotiation, and relationship-building skills help you stand out in this role. These skills are crucial for identifying growth opportunities, forging strategic partnerships, and driving revenue for the organization.

What is business development?

Business development refers to the strategies, activities, and processes that organizations use to grow and expand their business. This can include identifying new markets, forming partnerships, generating leads, and creating long-term value for the organization. Professionals in business development often work closely with sales, marketing, and product teams to drive growth and increase revenue. Their role is crucial for helping companies find new opportunities and stay competitive in the market.

What jobs are in business development?

Business development jobs are available in most industries. They include specialists, associates, coordinators, sales and executive positions, advisors, and various seniority levels (President, VP, etc.) based on the size of the company. There are also consultant positions if you prefer to be an independent contractor. Entry to mid-level positions require 1-5 years of experience and include representatives, associates, and specialists who focus on increasing sales. Senior level positions include directors, managers, and presidents, which require in-depth knowledge of your chosen industry and 5-10 years of proven sales success.

What are some common challenges faced by business development professionals when entering new markets?

Business development professionals often encounter challenges such as understanding local customer needs, navigating unfamiliar regulations, and building new relationships in untapped markets. They must adapt strategies to fit cultural differences and market dynamics, which may require additional research and flexible thinking. Collaborating with local teams, leveraging existing networks, and staying updated on market trends can help overcome these obstacles and pave the way for successful market entry.

What do you do as a business development?

A business development professional identifies growth opportunities, builds relationships with potential clients or partners, and develops strategies to expand a company's market presence. They often conduct market research, negotiate deals, and collaborate with sales and marketing teams to achieve revenue goals.

What is the difference between Business Development vs Sales?

AspectBusiness DevelopmentSales
Primary FocusIdentifying new market opportunities and partnershipsClosing deals and generating revenue
Work EnvironmentStrategic planning, market research, relationship buildingClient meetings, negotiations, direct selling
Required SkillsNetworking, strategic thinking, industry knowledgeCommunication, persuasion, product knowledge
Common CertificationsBusiness development certifications, MBA often preferredSales certifications, product-specific training

While both roles aim to grow the company's revenue, Business Development focuses on creating strategic partnerships and exploring new markets, whereas Sales concentrates on closing deals with clients. Understanding these differences helps in choosing the right career path or hiring the appropriate professional for your business needs.

More about Business Development jobs
What are the most commonly searched types of Business Development jobs in Wisconsin? The most popular types of Business Development jobs in Wisconsin are:
What are popular job titles related to Business Development jobs in Wisconsin? For Business Development jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Business Development jobs in Wisconsin look for? The top searched job categories for Business Development jobs in Wisconsin are:
What cities in Wisconsin are hiring for Business Development jobs? Cities in Wisconsin with the most Business Development job openings:
Business Development jobs near you
Infographic showing various Business Development job openings in Wisconsin as of August 2026, with employment types broken down into 80% Full Time, 15% Part Time, and 5% Contract. Highlights an 80% In-person, 5% Hybrid, and 15% Remote job distribution, with an average salary of $86,403 per year, or $41.5 per hour.

Business Development Advisor

Home Instead - Racine

Mount Pleasant, WI • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 11 days ago

Job description

About Us

Join We Care Senior Care, a proud Home Instead franchise, where our mission is to help seniors remain safe and cared for in their homes.

At the heart of our culture is our core value: **Love (v.)**, defined as: Patience, Kindness, Humility, Selflessness, Respectfulness, Forgiveness, Honesty, and Commitment. We seek individuals who lead with love in all they do. 

About the Role:

The Business Development Advisor (BDA) is dynamic, hybrid role which combines sales leadership, community engagement, and strategic business development to expand our services and enhance the lives of older adults in our business territories

Activities include but are not limited to generating client referrals by visiting hospitals, physicians, home health agencies, assisted living facilities, nursing homes, senior centers, hospice, funeral homes, etc. The BDA reports directly to the General Manager (GM) and works closely with all team members at the branch. This is a high-impact, field-based position ideal for a driven professional who is passionate about senior care and excels in strategic sales, referral development, and relationship building.

Benefits

  • Compensation package up to 100,000+, uncapped bonuses.
  • Flexible Schedule
  • Health, Dental & Vision Insurance
  • Paid Time Off
  • 401(k) with Company Match
  • Paid Orientation & Ongoing Training

  • Company car provided

  • Company phone provided

Key Responsibilities:

  • Sales Strategy & Execution
  • Develop and implement strategic sales plans to grow referrals and client base.
  • Analyze market trends and competitor activity to identify growth opportunities.
  • Consistently meet or exceed monthly inquiry generation and conversion goals.
  • Conduct presentations and face-to-face meetings with healthcare professionals, community partners, and referral sources.
  • Referral & Relationship Development
  • Build and maintain strong partnerships with hospitals, physicians, home health and hospice agencies. Along with developing partnerships with skilled nursing and rehab facilities.
  • Establish and nurture relationships with assisted living communities, senior centers, and other senior-focused organizations.
  • Represent Home Instead at community events, health fairs, and networking meetings.
  • Conduct daily in-person marketing visits to referral sources across a defined territory.
  • Recognize and celebrate key referral partners for their contributions.
  • Maintain accurate records in Salesforce CRM and ensure real-time data entry.
  • Convert RPN (Referral Partner Network) leads into consultations and closed sales.
  • Marketing & Territory Management
  • Execute local marketing and PR strategies to build brand visibility and engagement.
  • Develop a lead pipeline through cold calls, emails, events, and relationship development.
  • Monitor and report on sales activities, KPIs, and ROI from marketing efforts.
  • Stay informed on competitor activities, industry trends, and market changes.
  • Team Collaboration
  • Collaborate with internal teams (recruitment, scheduling, care management) to ensure seamless client onboarding and service delivery.
  • Provide field insights to inform leadership decisions and improve client services.
  • All other duties as assigned

 Qualifications:

  • Bachelor’s degree or equivalent work experience.
  • 5+ years in sales, business development, or a related field (consultative sales preferred).
  • Valid driver’s license with reliable, insured transportation.
  • Proven success in territory management, relationship development, and sales performance.
  • Strong communication, organizational, and presentation skills.
  • Proficiency in Microsoft Office Suite and CRM platforms (e.g., Salesforce).
  • Preferred:
    • Experience in home care, senior living, healthcare, or hospice.
    • Knowledge of Medicare, VA, or private pay services.
    • Established local healthcare or senior service connections.

Knowledge, Skills, and Abilities:

  • Must demonstrate excellent oral and written communication skills and the ability to listen effectively.
  • Must have the ability to establish good working relationships with Key Players, Care Professionals, Referral Sources, and Clients.
  • Must have the ability to work independently, maintain confidentiality of information and meet deadlines
  • Must have the ability to demonstrate effective interpersonal skills is essential as well as sound- judgment and good decision-making
  • Must have the ability to organize and prioritize daily, monthly, quarterly and yearly work
  • Must have the ability to present a professional appearance and demeanor.
  • Must have computer skills and be proficient in Word and Excel
We Care Senior Care/Home Instead is proud to be an Equal Opportunity Employer.