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$87.3K

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How much do business development marketing jobs pay per year?

As of Sep 5, 2026, the average yearly pay for business development marketing in the United States is $87,251.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $109,500.00 per year, depending on experience, location, and employer.

What is business development marketing?

Business development marketing is a strategic approach that combines marketing tactics and business growth initiatives to identify new opportunities, build relationships, and increase revenue. Professionals in this field analyze market trends, develop campaigns, and collaborate with sales teams to attract new clients or partners. Their work often includes networking, lead generation, and creating value propositions to drive business expansion. This role is crucial for organizations looking to grow their market presence and establish long-term success.

How does a business development marketing professional typically collaborate with sales and product teams?

Business Development Marketing professionals work closely with both sales and product teams to identify new market opportunities and develop strategies that drive business growth. They often coordinate with sales to align on lead generation initiatives, ensuring that marketing campaigns effectively support the sales pipeline. Additionally, they partner with product teams to communicate market feedback and trends, helping to shape product development and positioning. This cross-functional collaboration is essential for creating cohesive go-to-market strategies and ensuring that client needs are met throughout the customer journey.

What are the key skills and qualifications needed to thrive as a business development marketing professional, and why are they important?

To thrive in Business Development Marketing, you need a solid grasp of market research, sales strategies, and relationship management, often supported by a degree in marketing, business, or a related field. Familiarity with CRM systems (like Salesforce), digital marketing platforms, and data analytics tools is typically required. Strong communication, negotiation, and networking skills help professionals excel in building partnerships and seizing growth opportunities. These skills are crucial for identifying new markets, driving revenue, and fostering long-term business success.

What is the difference between Business Development Marketing vs Sales Representative?

AspectBusiness Development MarketingSales Representative
Primary FocusIdentifying new business opportunities and building strategic partnershipsConverting leads into customers and closing sales
Skills & CredentialsMarketing knowledge, communication, strategic thinkingSales techniques, product knowledge, negotiation skills
Work EnvironmentMarketing teams, strategic planning sessionsCustomer meetings, sales calls, client presentations
Industry UsageCommonly used in B2B sectors, tech, and service industriesWidespread across retail, B2B, and service sectors

While both roles aim to grow the company's revenue, Business Development Marketing focuses on creating opportunities and strategic growth, whereas Sales Representatives concentrate on closing deals and direct customer interaction. Understanding these differences helps in choosing the right career path or hiring the appropriate role.

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What states have the most Business Development Marketing jobs?

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What job categories do people searching Business Development Marketing jobs look for?

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Business Development Marketing jobs near you
Infographic showing various Business Development Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $87,251 per year, or $41.9 per hour.

Business Development & Marketing Coordinator

UNAKA COMPANY, Inc.

Mullins, SC • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 6 days ago

Job description

Description
Business Development & Marketing Coordinator
Location: Mullins, SC
Position Type: Full-Time
About the Opportunity
Are you a motivated professional looking to build a career in marketing, sales, and business development? We are seeking a Business Development & Marketing Coordinator to support company growth through marketing initiatives, customer engagement, sales support, and market research. This role offers hands-on experience across multiple business functions and the opportunity to work directly with leadership, customers, and strategic growth initiatives. Recent graduates are encouraged to apply.
Key Responsibilities
Marketing & Brand Support
  • Assist with social media planning, content creation, and engagement.
  • Create marketing materials, graphics, presentations, and promotional content.
  • Track campaign performance and recommend improvements.
  • Support branding and promotional initiatives.

Sales & Customer Support
  • Respond to customer inquiries and quote requests.
  • Process orders and maintain CRM records.
  • Follow up on sales opportunities and customer accounts.
  • Support onboarding of new commercial customers.

Business Development
  • Research new markets, customers, and sales opportunities.
  • Identify opportunities within commercial, retail, online, and government sectors.
  • Assist with sales presentations, market research, and growth initiatives.
  • Support lead generation and prospecting efforts.

Trade Shows & Events
  • Help coordinate trade shows, conferences, and industry events.
  • Manage event logistics, promotional materials, and lead tracking.
  • Support post-event follow-up activities.

Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
  • Recent graduates are encouraged to apply.
  • Strong communication and interpersonal skills.
  • Excellent organizational and time-management abilities.
  • Ability to manage multiple projects and priorities.
  • Experience with social media platforms and Microsoft Office.
  • CRM experience is a plus.
  • Self-motivated with a strong desire to learn and grow professionally.

Benefits
We value our employees and offer a competitive benefits package, which may include:
  • Competitive salary
  • Paid Time Off (PTO) and paid holidays
  • Health, dental, and vision insurance
  • 401(k) with company match
  • Professional development and training opportunities
  • Career advancement and growth opportunities
  • Supportive and collaborative work environment

Equal Employment Opportunity Statement
The Company is an Equal Opportunity Employer and complies with all applicable federal and South Carolina employment laws. Employment decisions are made without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law.
EEO/M/F/D/VEVRAA
Unaka logo

About Unaka

Sourced by ZipRecruiter

Industry

Construction materials wholesalers

Company size

51 - 200 Employees

Headquarters location

Greeneville, TN, US

Year founded

1959

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