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Business Development Marketing information

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$26K

$87.3K

$144.5K

How much do business development marketing jobs pay per year?

As of Sep 5, 2026, the average yearly pay for business development marketing in the United States is $87,251.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $109,500.00 per year, depending on experience, location, and employer.

What is business development marketing?

Business development marketing is a strategic approach that combines marketing tactics and business growth initiatives to identify new opportunities, build relationships, and increase revenue. Professionals in this field analyze market trends, develop campaigns, and collaborate with sales teams to attract new clients or partners. Their work often includes networking, lead generation, and creating value propositions to drive business expansion. This role is crucial for organizations looking to grow their market presence and establish long-term success.

How does a business development marketing professional typically collaborate with sales and product teams?

Business Development Marketing professionals work closely with both sales and product teams to identify new market opportunities and develop strategies that drive business growth. They often coordinate with sales to align on lead generation initiatives, ensuring that marketing campaigns effectively support the sales pipeline. Additionally, they partner with product teams to communicate market feedback and trends, helping to shape product development and positioning. This cross-functional collaboration is essential for creating cohesive go-to-market strategies and ensuring that client needs are met throughout the customer journey.

What are the key skills and qualifications needed to thrive as a business development marketing professional, and why are they important?

To thrive in Business Development Marketing, you need a solid grasp of market research, sales strategies, and relationship management, often supported by a degree in marketing, business, or a related field. Familiarity with CRM systems (like Salesforce), digital marketing platforms, and data analytics tools is typically required. Strong communication, negotiation, and networking skills help professionals excel in building partnerships and seizing growth opportunities. These skills are crucial for identifying new markets, driving revenue, and fostering long-term business success.

What is the difference between Business Development Marketing vs Sales Representative?

AspectBusiness Development MarketingSales Representative
Primary FocusIdentifying new business opportunities and building strategic partnershipsConverting leads into customers and closing sales
Skills & CredentialsMarketing knowledge, communication, strategic thinkingSales techniques, product knowledge, negotiation skills
Work EnvironmentMarketing teams, strategic planning sessionsCustomer meetings, sales calls, client presentations
Industry UsageCommonly used in B2B sectors, tech, and service industriesWidespread across retail, B2B, and service sectors

While both roles aim to grow the company's revenue, Business Development Marketing focuses on creating opportunities and strategic growth, whereas Sales Representatives concentrate on closing deals and direct customer interaction. Understanding these differences helps in choosing the right career path or hiring the appropriate role.

More about Business Development Marketing jobs

What cities are hiring for Business Development Marketing jobs?

Cities with the most Business Development Marketing job openings:

What states have the most Business Development Marketing jobs?

States with the most job openings for Business Development Marketing jobs include:

What job categories do people searching Business Development Marketing jobs look for?

The top searched job categories for Business Development Marketing jobs are:

Business Development Marketing jobs near you
Infographic showing various Business Development Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $87,251 per year, or $41.9 per hour.

Manager, Business Development & Marketing

Procopio Business Advisors, LLC

Irvine, CA • On-site

$120 - $170/hr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 18 days ago

Key responsibilities

  • Serve as the firm's primary business development representative in the Orange County market.

  • Identify new business opportunities, cultivate strategic relationships, and help attorneys develop connections with prospective clients, referral sources, and business leaders.

  • Create opportunities for attorneys through networking, relationship development, market intelligence, and active participation in the Orange County business community.

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Manager, Business Development & Marketing

Irvine, CA, US

Salary Range: $120,000.00 To $170,000.00 Annually

Procopio is seeking a Business Development & Marketing Manager who will serve as the firm's primary business development representative in the Orange County market. Based in our Irvine office, this individual will be responsible for expanding Procopio's presence throughout Orange County by identifying new business opportunities, cultivating strategic relationships, and helping our attorneys develop meaningful connections with prospective clients, referral sources, business leaders, and influencers.

Unlike a traditional marketing role, this position is externally focused. Success will be measured by the individual's ability to create opportunities for our attorneys through networking, relationship development, market intelligence, and active participation in the Orange County business community.

The ideal candidate is deeply connected within the Orange County business community and possesses an established network of professional relationships. They understand how business is developed through trust, credibility, and personal connections, and enjoy bringing people together.

Qualified candidates should have at least seven or more years of business development, relationship management, sales, or client development experience within professional services, legal services, commercial real estate, financial services, consulting, economic development, or a related industry.

Procopio’s Culture of Excellence drives a collaborative and service-oriented environment. Our commitment to diversity and inclusion is an important part of our culture. Procopio has been recognized by Diversity Lab as a Mansfield Plus firm for advancing diverse attorneys into leadership roles and has been consistently ranked among the U.S. News - Best Lawyers® Best Law Firms.

Procopio offers generous total compensation packages. Typical pay range is from $120,000 - $170,000+, depending on experience. If your pay expectation is outside this range, we still encourage you to apply.

Bonuses … include the chance to potentially earn additional income based on performance and the firm’s financial results.

The firm values dedication, innovation, and a client-focused mindset, and we reward those who drive revenue and demonstrate a strong work ethic.

Procopio also provides a comprehensive benefits program, including:

  • medical (HMO/PPO plans)
  • dental (HMO/PPO plans)
  • vision
  • flexible spending and health savings accounts
  • an Employee Assistance Program
  • firm wellness incentives
  • a 401(k) profit-sharing program
  • a generous paid time off policy

There are also opportunities for professional growth and advancement within the Firm.

Procopio is an equal opportunity/affirmative action employer and encourages applications from women, people of color, persons with disabilities, and LGBTQ+ individuals. We are committed to fostering an inclusive workplace and do not discriminate on any basis protected by law.

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