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Ad Quality Rater Jobs (NOW HIRING)

Sundays for Dogs

Director of Performance Creative

... ad quality (hook rate, CAC, and performance), and diversity (of format, source, and audience cohort). Reporting to the VP of Growth Marketing and sitting as a peer to the Director of Growth and the ...

Doonails

$83 - $165/hr

You lift our thumb-stop rate through strategically grounded, more varied hooks and actively counter ... Video Ad QA: Experience giving constructive, specific feedback on finished video ads. * Ownership ...

Contrarian Thinking

Creative Ad Copywriter

Austin, TX · On-site

Click-through rates. Cost per acquisition. Return on ad spend. Numbers required. Speed without sacrificing quality. You can write 3 strong variations in an hour. You don't overthink. You ship. You ...

Contrarian Thinking LLC

Creative Ad Copywriter

Austin, TX · On-site

$33 - $100/hr

Click-through rates. Cost per acquisition. Return on ad spend. Numbers required. Speed without sacrificing quality. You can write 3 strong variations in an hour. You don't overthink. You ship. You ...

Contrarian Thinking

Creative Ad Copywriter

Austin, TX · On-site

$60 - $95/hr

Click-through rates. Cost per acquisition. Return on ad spend. Numbers required. Speed without sacrificing quality. You can write 3 strong variations in an hour. You don't overthink. You ship. You ...

Contrarian Thinking

Creative Ad Copywriter

Austin, TX · On-site

Click-through rates. Cost per acquisition. Return on ad spend. Numbers required. Speed without sacrificing quality. You can write 3 strong variations in an hour. You don't overthink. You ship. You ...

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Ad Quality Rater information

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$41K

$89.4K

$131K

How much do ad quality rater jobs pay per year?

As of Sep 7, 2026, the average yearly pay for ad quality rater in the United States is $89,385.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $105,000.00 per year, depending on experience, location, and employer.

What is an ad quality rater?

Ad Quality Raters are individuals hired, often as contractors, by companies like Google to evaluate the quality and relevance of online advertisements. They review ads and related content to ensure they meet specific guidelines for user experience, accuracy, and relevance to search queries. Their feedback helps improve ad algorithms and ensures that users are shown high-quality, useful ads. Ad Quality Raters typically work remotely and follow detailed instructions to assess ads objectively.

What skills and qualifications are needed to be an ad quality rater?

To thrive as an Ad Quality Rater, strong analytical skills, attention to detail, and fluency in the relevant language are essential, often requiring at least a high school diploma or equivalent. Familiarity with internet search engines, web browsers, and online research tools is typically required, along with training provided by the employer on proprietary evaluation systems. Excellent time management, critical thinking, and effective written communication help individuals excel in evaluating and providing feedback on ad content. These skills are crucial for ensuring accurate, unbiased ad assessments that contribute to improved online advertising quality and user experience.

What challenges do ad quality raters face and how can they be managed?

Ad Quality Raters often encounter challenges such as interpreting ambiguous guidelines, maintaining objectivity, and adapting to frequent updates in evaluation criteria. Managing these challenges involves staying updated with training materials, participating in team discussions or forums to clarify uncertainties, and practicing consistent self-review to minimize personal bias. Additionally, effective time management is crucial, as the role requires evaluating a high volume of ads while maintaining accuracy and attention to detail.

What is the difference between Ad Quality Rater vs Search Engine Evaluator?

AspectAd Quality RaterSearch Engine Evaluator
Primary RoleAssess and rate the relevance and quality of online adsEvaluate search engine results for relevance and accuracy
Work EnvironmentRemote, flexible hours, primarily onlineRemote, flexible hours, primarily online
Required CredentialsHigh school diploma or equivalent; some roles prefer familiarity with digital marketingHigh school diploma or equivalent; familiarity with search engines
Industry UsageAdvertising, digital marketingSearch engines, tech companies

The main difference is that Ad Quality Raters focus on evaluating the relevance and quality of online advertisements, while Search Engine Evaluators assess the relevance of search engine results. Both roles are remote, require similar credentials, and are used in digital marketing and search engine industries.

Can you get paid to review ads?

Ad Quality Raters are paid to review and evaluate online ads for accuracy, relevance, and quality. They typically work remotely, follow specific guidelines, and may need to complete training or certification to perform their tasks effectively.

How do I become an Ad Quality Rater?

To become an Ad Quality Rater, candidates typically need a high school diploma or equivalent, strong analytical skills, and familiarity with online advertising and search engines. The role often involves completing training and assessments to evaluate ad relevance and quality, usually performed remotely with flexible hours.
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Ad Quality Rater jobs near you
Infographic showing various Ad Quality Rater job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 13% Part Time, 4% Contract, and 1% Nights. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $89,385 per year, or $43 per hour.

Director of Performance Creative

Sundays for Dogs

Remote

Full-time

Re-posted 25 days ago

Job description

About your team and position:
The Marketing team at Sundays blends artistic vision with strategic thinking to craft everything customers see. But this role isn't about one point of view - it's about building a system that produces hundreds of ideas at once and letting the data decide which ones win.
The Director of Performance Creative is a brand new role - the first of its kind at Sundays - built around three numbers: ad volume (scaling from roughly 20 to 1,000 net-new ads a month), ad quality (hook rate, CAC, and performance), and diversity (of format, source, and audience cohort). Reporting to the VP of Growth Marketing and sitting as a peer to the Director of Growth and the Creative Director, you'll act as executive producer for Sundays' creative engine: building the system, deciding which of the hundreds of incoming creatives earn a spot in Meta, and using performance data - not personal taste alone - to call winners and losers.
Your task is to build an engine that sources creative and concepts from multiple outlets - in-house strategists, influencers, and outside agencies - because getting real diversity of output requires real diversity of sources. Under you sits a team of full-stack creative strategists (each owns concept, shoot, and edit for their own ads) and a TikTok team building toward a large-scale ambassador network. If you love building systems, love data, and want to prove that volume and craft aren't opposites, this role was built for you.
Your day-to-day:
  • Own the quarter's two most important numbers: ad volume and ad quality - plus diversity of format, source, and cohort.
  • Act as executive producer: review the flow of incoming creative from strategists, influencers, and agencies, and decide what gets uploaded to Meta.
  • Use performance data to separate winners from losers, and feed those learnings back into the system in real time.
  • Hire and lead a team of full-stack creative strategists - each concepting, shooting, and editing their own ads.
  • Build out a dedicated editing bench so editing never becomes the bottleneck on output.
  • Launch and grow the TikTok Ambassador Program by year-end, including hiring a dedicated TikTok manager.
  • Manage relationships with outside creative and influencer agencies as a bridge while the owned creator network scales - with the long-term goal of owning the network, not renting it.

What Success Looks Like:
  • First 3 months: First full-stack creative strategists hired; volume, quality, and diversity scorecard in place; monthly ad output quickly climbing from baseline.
  • Month 6: Dedicated TikTok manager and editing bench in place; TikTok Ambassador Program underway; monthly ad output scaling into the hundreds.
  • Month 9: Full-stack strategist team at capacity across Cleveland, LA, and Austin; output approaching 1,000 net-new ads a month with clear CAC and hook rate reporting.
  • Month 12: TikTok Ambassador Program at or near 2,000 creators; a decentralized creative system running smoothly across in-house strategists, influencers, and agency partners.

We'd love to hear from you if you have:
  • 8+ years in high-volume creative production, performance creative, or content operations - bonus points if you've done it in DTC or subscription.
  • Experience running a decentralized creative model: sourcing and managing output from multiple creators, freelancers, or agencies at once, rather than directing a single creative point of view.
  • A track record of building and scaling high-throughput creative teams - ideally people who can concept, shoot, and edit their own work.
  • Real fluency with performance data (hook rate, CAC, ad performance) and the ability to use it, not just gut instinct, to decide what gets made and what gets cut.
  • Experience with TikTok creator or ambassador programs, and an understanding of what it takes to build an owned creator network rather than rent one through an agency.
  • Comfort managing outside agency relationships as part of a broader in-house strategy.
  • A genuine appetite for volume - this role is about generating hundreds of assets and letting data decide, not producing a handful of hero campaigns.

About Sundays for Dogs
Sundays for Dogs is a founder-led brand reimagining pet food so dog owners can spend more quality time with their dogs-now and later. We make human-grade, air-dried food that supports long, healthy lives, and we're building a company that reflects how great teams should work: with low ego, high ownership, honest feedback, creative problem-solving, and a bias toward doing more with less.
Headquartered in Cleveland, Ohio, we're a distributed team of 60 full-time employees across the U.S. While we work remotely day-to-day, we gather quarterly in person because relationships matter. Our subscription-based DTC model is our foundation. We're entering an exciting growth stage-expanding our product assortment, driving innovation, and thoughtfully opening new channels. We're building to scale with intention, and we're just getting started.

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