What Is a Wine Sales Representative and How to Become One
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What Does a Wine Sales Representative Do?
A wine sales representative works for wine distributors by transporting samples to prospective businesses, including restaurants, bars, and retailers such as wine stores. They are the connection between distributors or importers and potential buyers. Their job duties often include setting up a wine tasting for potential accounts, encouraging new bars and retailers to buy from their distributors. A wine sales representative may also recommend specific vintages for restaurants based on the type of food they serve. Many people gain qualifications for this career as a sommelier or wine steward.
How Do You Become a Wine Sales Representative?
A wine sales representative works for wine distributors by transporting samples to prospective businesses, including restaurants, bars, and retailers such as wine stores. To gain new accounts, a wine sales representative may set up a wine tasting or recommend specific vintages for restaurants based on the type of food they serve. Many people gain qualifications for this career as a sommelier or wine steward. It is important to know the differences between red and white, sweet and dry, and learn how to best pair them with food. It is also helpful to build contacts in the industry, either through experience, attending wine tasting parties, or networking with importers. Sales and customer service skills are important in this job.
