What Is a Marketing Writer and How to Become One
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What Is a Marketing Writer?
A marketing writer develops marketing c for a company. They are focused on increasing sales and promoting the brand of the company through written material. Job duties can include producing online content for a website, creating social media posts, or writing blogs. Career qualifications for a marketing writer typically include a bachelor’s degree in marketing, communications, or English and experience.
How to Become a Marketing Writer
The primary qualifications for becoming a marketing writer depend on the company and industry. Some companies judge applicants exclusively by writing skills and do not require a post-secondary degree. Other companies prefer candidates to have a bachelor's degree in marketing, business, communications, journalism, or a related field. You can start your career as a freelance writer, creating copy for a variety of publications, to cultivate your writing style and build a substantial portfolio. Or you can obtain an entry-level position at a marketing firm or in a marketing department at a company and transition into a marketing writer position. Additional qualifications include excellent communication and research skills and attention to detail.
