What Is a Market Development Manager and How to Become One

A market development manager seeks new business opportunities and customers for their employer. As a market development manager, you may work with specific products or focus on a particular region or industry. Your job duties include researching new markets, developing relationships with companies or prospective clients, and presenting sales pitches. You may also take customers’ orders, create promotional materials, or manage stock and inventory to ensure adequate supply for fulfilling orders.

To pursue a career as a market development manager, you typically need a bachelor’s degree in marketing, business administration, or a related field and experience in your employer’s industry or the target region. Employers may also prefer applicants who have existing relationships with companies in their target market. Additional qualifications include strong interpersonal, negotiation, and sales skills.