Marketing Coordinator

Job Title: Marketing Coordinator

About Us:

Palm Beach Athletic LLC is a fashion e-commerce company designing and distributing enduring, quality apparel and accessories. With a legacy tracing back to 1986, we represent the evolution of American Sportswear. Our mission extends beyond product; we strive to intertwine stories, memories, and legacies, defining our brand with an unwavering commitment to quality and heritage.

Are you passionate about fashion and social media? Do you have an eye for captivating visuals and a knack for staying ahead of the latest trends? Are you interested in sports and pop culture? Join us as we seek a talented Marketing Coordinator to elevate our online presence and engage our audience across various social media platforms.

Responsibilities:

As a Marketing Coordinator, you'll be at the forefront of our digital storytelling efforts. Collaborating closely with our E-Commerce team, you will:

• Conceptualize, film, edit, and publish dynamic content from inception to completion.

• Develop and implement cutting-edge content strategies for platforms like Instagram, TikTok, and Facebook, leveraging your understanding of fashion, pop culture, sports, and social media trends.

• Create visually stunning videos, captivating photos, and social media graphics that resonate with our brand's identity and resonate with our fashion-forward audience.

• Bring fresh ideas to the table during brainstorming sessions, contributing to creating engaging and shareable content.

• Manage the content creation process, from conceptualization to execution, copywriting, and digital narration, ensuring seamless communication and delivery across all platforms.

• Cultivate relationships with influencers and online communities to expand our brand's reach and foster meaningful engagement.

• Analyze performance metrics to fine-tune content strategies and maximize our impact on social media.

• Uphold brand consistency by implementing cohesive design standards and guidelines and collaborating closely with the e-commerce and executive team.

• Present regular reports to the executive team, detailing growth metrics and insights on channels while proposing and executing innovative methods to enhance brand visibility and awareness.

Skills and Qualifications:

We're looking for creative individuals with a passion for fashion and a talent for storytelling through interactive media and design. The ideal candidate will have:

• 1-3 years of experience in content creation or social media management, preferably within the fashion industry.

• A strong portfolio showcasing your compelling social media/digital content expertise.

• Proficiency in Canva and Adobe Creative Suite, particularly Photoshop, InDesign, Illustrator, and After Effects.

• Exceptional skills in visual storytelling, photography, videography, and video editing.

• A keen eye for aesthetics and a deep appreciation for artistry and culture.

• Outstanding project management abilities, with the capacity to juggle multiple projects under tight deadlines.

• Ability to pay attention to details and possess a proactive approach to problem-solving.

• A collaborative mindset, capable of working effectively with cross-functional teams.

• The willingness to evolve and learn new things.

How to Apply:

We'd love to hear from you if you're ready to embark on this exciting journey with us. Please submit your resume, cover letter, and portfolio showcasing your best social media projects. Show us how your creativity and expertise can help us connect more deeply with our fashion-forward audience.

Benefits:

• Dental Insurance

• Vision Insurance

• Employee discount

• Health Insurance

• Paid time off

Schedule: Monday to Friday

Job Type: Full-time

Pay: $30,000 to $40,000.00 per year

Location: Sunrise, FL (Relocation required)