Marketing Manager

* Must reside in the Bay Area.

About EverCharge

EverCharge is a leading provider of electric vehicle (EV) charging devices and management systems and provides hardware and software EV charging solutions for fleets, multi-unit, and single-family homes. Our turnkey offerings are designed to utilize existing infrastructure to scale EV charging at the lowest cost. EverCharge's load-balancing SmartPower technology maximizes the number of electric vehicles that can charge at once and eliminates barriers, such as data connectivity.

Founded in 2013 and headquartered in Palo Alto, CA, EverCharge operates a factory in Hayward, CA, which supplies EVSEs for its customers across North America.

Our Marketing Manager:

Will apply creativity and best practices to build out EverCharge's marketing strategy and coordinate successful marketing campaigns. They will work closely with the sales department on demand generation and ensure that marketing campaigns align with consumer needs. They will partner with the Communications Manager to design, build and execute product launches and brand events. They will also oversee the marketing budget, refine campaign strategies for better results, and manage external vendors as needed.

Our ideal candidate will have a solid knowledge of market-related business practices, including advertising, SEO, website management, market research, technology, and budgeting, and a demonstrated history of planning successful product launches and campaigns. Effective communication skills and an adaptable communication style are required to ensure successful interactions with team members, upper management, and clients, and leadership skills to motivate team members and manage conflicts.

Responsibilities:

• Responsible for marketing strategy, planning, and OKRs.
• Specific experience in building and leading a marketing strategy within a start-up.
• Partner with Sales on demand generation metrics, flow, attributes, and optimization.
• Ability to think strategically but not as opposed to being hands-on.
• Increase brand awareness through thought leadership and developing and implementing a cohesive marketing plan.
• Own marketing budget, advertising, paid media performance, and measurement
• Oversee all content, creative production, and distribution of marketing channels
• Responsible for audience growth and engagement across all digital channels
• Lead product messaging and supporting product collaterals.
• Support internal teams with marketing collateral, including employee branding.
• Manage EverCharge's website and all consumer-facing digital integrations
• Work with the product team to learn how to tell the best stories about our products, eye-catching design packaging, and leverage consumer insights to shape marketing strategy
• Partner on tradeshows and events

Qualifications:

• BA/BS or equivalent working experience: majors in Marketing or Business Management are preferred.
• 8-10 years of marketing and brand growth
• Strong management skills with demonstrated ability to measure accomplishments
• Experience working in dynamic business environments where priorities are constantly changing as new information is learned
• Experience launching brands and products
• Experience with and willingness to run quantitative and qualitative tests
• Excellent communication and presentation skills
• Experience with representing marketing ideas to senior teams both internally and externally
• Based in the Bay Area and available to work in-person at the beautiful new Palo Alto office 1-3 days a week, depending on team needs

Job Title and Compensation:

• The base salary range for this position is between $85,000 and $180,000, based on full-time employment.
• Actual salaries are based on several factors unique to each candidate, including but not limited to skill set, experience, certifications, and work location.
• Our open positions are based on job competencies that are specific to each role. If you are offered a position, the job title may be different from what is advertised to align with the role's competencies and your specific background, experience, and interview results.

EverCharge, Inc. prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

* No third-party solicitation. Candidates must apply directly to the job posting.