Marketing Associate

Job Summary: Supports various marketing activities aimed at promoting the brand presence in commercial real estate and general contractor construction services.

Essential Duties and Responsibilities:

• Coordinates all activities with outside consultants and marketing firms.
• Collaborates with cross-functional teams to ensure alignment of marketing strategies with business objectives.
• Manages the design and printing of all company marketing materials such as brochures, collateral and mass mailings.
• Orders and maintains marketing items such as company stationary (letterhead, envelopes, business cards, name tags) and all promotional items that display UI logos such (cups, pens, t-shirts, golf balls, etc.).
• Maintains contacts and relationships with marketing vendors such as specialty printing companies, signage companies, photographers, web developers, etc.
• Maintains current UI Marketing database with:
  1. Current portfolio information and building photos.
  2. Company history, company photos, events, etc.
  3. Key employee bios and photos updated.
• Responsible for content development and maintenance of all social media sites including but not limited to: LinkedIn, Instagram, [X] and Facebook.
• Monitors and analyzes the performance of marketing campaigns using metrics such as website traffic, conversion rates, and engagement levels, and prepares regular reports to evaluate effectiveness and inform future strategies.
• Maintains UI website and implements frequent homepage updates.
• Works closely with outside consultant to manage press and seek opportunities for speaking engagements and event sponsorship.
• Gathers and maintains media contact information for press releases.
• Designs, prints, assembles and issues marketing documents and communications such as:
  1. Leasing brochures – for RE brokers
  2. Handouts – current building portfolio, testimonials, etc.
  3. Power Point slides/ Presentations for RFP Responses
  4. Signage - building banners, etc.
  5. Mailings – RE broker mailings, lease announcements
  6. Advertisements – CoStar postings, etc.
  7. Building photography
  8. Maintain and update Project Resumes for Construction Department.
  9. Finds relevant real estate networking opportunities and engages team for attendance.

Other Duties and Responsibilities:

• Attends occasional seminars and workshops with coursework related to position
• Assists with marketing for charity and special projects such as posters and advertisements
• Assists with various administrative tasks as needed
• Assumes additional duties/projects as assigned and/or required

Knowledge, Skills and Abilities:

Skills shall consist of, but are not limited to, the following:

• Proficiency in Microsoft office software: Word, Excel, PowerPoint, Internet Search Engines, Publisher, Acrobat 5.0, Photoshop 7.0, Illustrator, InDesign, AI capabilities and knowledge

• Demonstrates excellent customer service dedication
• Possess excellent written and verbal skills
• Maintain open communications and foster harmonious working relationships among all employees
• Ability to take high-quality photographs and coordinate photoshoots
• Excellent organizational skills and attention to detail

Education and Experience:

• Four year degree preferred (marketing or communication)
• Minimum 4+ years of relevant marketing experience
• Knowledge in real estate and/or construction industries
• Up to 30 hours/week