Director of Marketing

Shutts & Bowen LLP, a full-service law firm in Florida, is seeking a Director of Marketing to join our team. As the Director of Marketing, you will be responsible for developing and executing marketing plans for our firm. You will work closely with our attorneys and supervise our marketing team. This position reports directly to the Firmwide Managing Partner. Shutts & Bowen LLP is an AmLaw 200 firm with eight offices across Florida.

RESPONSIBILITIES

• Develop and implement comprehensive marketing strategies.
• Lead and manage a high-performing marketing team, fostering collaboration and innovation.
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, traditional, and social media, emphasizing digital and social media marketing to increase the firm’s profile. This will include (a) active management of the firm’s social media channels, both in engaging with users and internal content providers, keeping the content relevant and current, and (b) active management of the firm’s website, including real-time updates to reflect changes in firm personnel.
• Oversee planning and implementation of various firm events by marketing managers, including follow-up action.
• Oversee the marketing team assisting lawyers in sponsoring, attending, and speaking at events; seek opportunities for lawyer speaking engagements.
• Interact with the media at the direction of the firm’s executive committee.
• Oversee the development and implementation of a plan for e-mail newsletters to clients and contacts on important legal issues and changes in the law.
• Analyze market trends and competitor activities in the legal profession to identify opportunities and threats and adjust marketing strategies accordingly.
• Work closely and meet regularly with our practice group leaders and individual attorneys on practical marketing efforts.
• Direct and lead effective RFPs for client development.
• Monitor and regularly report on key performance indicators to evaluate the effectiveness of marketing campaigns.
• Manage marketing budgets and resources efficiently.
• Other duties may be assigned.

QUALIFICATIONS:

• Bachelor's or Master's in Marketing, Business, and prior law firm experience is preferred.
• Proven law firm experience in a senior marketing leadership role with 5-10 years’ experience.
• Extensive experience with online and social media marketing.
• Extensive contacts with legal and business industry media, both traditional and online.
• Excellent leadership and team management skills.
• Effective writing skills and presentation abilities.
• Familiarity with the latest marketing technologies and trends.
• Experience working with attorneys and law firm team leaders on marketing efforts.
• Knowledge and understanding of the law firm industry and business trends in the USA and Internationally.
• Full-time position in office exempt position.

Physical Demand

• The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Including lifting/carrying up to 10 pounds, typing/using a keyboard, writing by hand, and collating/filing.
• While performing the duties of this job, the employee is regularly required to talk or hear.
• This is primarily a sedentary role; however, the ability to lift files, open filing cabinets, and bend or stand on a stool as necessary is required.
• Specific vision abilities required by this job include close vision, distance vision, color vision, and the ability to adjust focus.

Shutts & Bowen LLP is an equal-opportunity employer.

Shutts & Bowen LLP is a full-service law firm with a deep connection to Florida’s history, a commitment to excellent service for our clients and community, and a focus on diversity in the workplace. For more than 100 years, Shutts has been opening doors to our business clients across the state with sophisticated, cutting-edge legal skills from Florida’s top legal talent.