Digital Advertising Specialist

Digital Advertising Specialist

The U.S. Gold Bureau is seeking a Digital Advertising Specialist that is passionate about online marketing, has extensive experience managing campaigns through PPC advertising platforms, and who is an analytically minded and results driven individual.

The Digital Advertising Specialist will assist with campaign management across advertising platforms including Google, Bing and Facebook. The Specialist is expected to work collaboratively with to deliver results against team and company goals.

Responsibilities

• Assist with daily account management of PPC campaigns across Google, Bing and Facebook

• Search engine marketing

• Display advertising

• Facebook advertising

• Budget tracking and management

• Shopping campaign and product feed maintenance/management

• Ad copy creation and A/B testing

• Keyword research and management

• Landing page optimization and A/B testing

• Research and evaluation new advertising opportunities

Skills/Qualifications

• 3+ years experience managing campaigns in Google AdWords, Bing Ads or Facebook

• Experience with Google Analytics and reporting tools

• Proficiency with Microsoft Excel

• Prior experience with page building tools/basic HTML

• Bachelor’s BS/BA in advertising, marketing or related field preferred