Marketing Manager

Marketing Manager

SafeTouch Security, a recognized company serving the community for over 30 years, values its employees as the cornerstone of its success. Join our team and become part of a culture dedicated to excellence and innovation.

Description: As a Marketing Manager at SafeTouch Security, you'll play a pivotal role in driving brand promotion, increasing installation volume, and ensuring profitability. We're seeking a candidate with significant experience in developing and implementing successful marketing campaigns across various mediums, preferably within the alarm security industry.

Duties and Responsibilities:

• Develop and execute marketing strategies to enhance brand promotion and profitability.
• Analyze daily business results and adapt pricing strategies in response to market conditions.
• Create and manage campaigns for online and offline lead generation.
• Oversee marketing campaigns, including media selection and management of vendor relationships.
• Manage the marketing budget, prioritize media spend effectively, negotiate media contracts, and evaluate the performance of marketing campaigns.
• Enhance organic marketing channels and optimize search engine marketing through website enhancements.
• Plan and coordinate marketing events and conferences.
• Integrate marketing efforts of newly acquired businesses into the company's brand.
• Develop internal communications to support cultural initiatives.
• Collaborate with internal and external stakeholders to ensure alignment of marketing objectives.
• Manage a team of direct reports, fostering productivity and growth.
• Create sales and marketing collateral, including presentations and materials for tradeshows.
• Execute specialized offers and campaigns, such as Welcome Back Blitz.
• Explore leveraging resources from partners like Alarm.com to enhance marketing efforts.
• Research and benchmark marketing strategies of regional security companies.
• Develop prospect lists based on sales’ focus.
• Ensure proper utilization of Sales Force.com for tracking campaign effectiveness.

Required Skills and Abilities:

• 7-10 years’ experience in developing and implementing successful marketing campaigns.
• Creative mindset with proficiency in online marketing tools and graphic design software
• Strong understanding of various media channels and market insights in the installation and service industry
• Excellent communication and negotiation skills.

Education and Experience:

• Bachelor's Degree, or equivalent experience. Business or Marketing major preferred.
• Highly proficient in Microsoft Office Suite with the ability to learn in-house software applications.
• At least 3 years of experience and success leading major accounts and managing a marketing team of 5 or more.
• Experience in lead generation, account management, and consumer marketing preferred.
• Capable of managing and prioritizing multiple projects at one time.
• Collaborative team player who places a high priority on internal and external customer service.

Supervisory Responsibilities:

• Recruits, interviews, hires, and trains new staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees in accordance with company policy.
• Manages a team of 10 direct reports.

Physical Requirements:

Must be able to lift 15 pounds occasionally. Prolonged periods of sitting at a desk and working on a computer.

Job Type: Full Time, exempt

Work Location: Hybrid, headquarters in Jacksonville, FL. Must reside in FL. Must live within 1 hour of an airport.

Travel: up to 50%.

Salary: $75,000 to $95,000

Benefits:

• Health insurance
• Life insurance
• Paid time off
• Dental insurance
• Employee discount
• Referral program