Digital Advertising Specialist

Digital Advertising Specialist (2 Openings)

Duration: 6 months

Max Pay Rate: $30-40/hr.

Location: Cambridge, MA

Duties: 50% of Job Duties

Day to day management of paid social marketing activities

Assume ownership of paid social campaigns, including campaign development, optimizations, reporting/measurement, and test planning Management of external partners

Day to day management of Display Advertising activities

Assume ownership of display advertising campaigns, including campaign development, optimizations, reporting/measurement, and test planning Management of external partners

25% of Job Duties

Cross-functional team & Regional integration

Work with Digital Strategy, Regional, Industry, Product, and Horizontal marketing teams to gather inputs for campaign development and share back regular cadence of performance via established processes Collaborate closely with Digital team on landing page development/optimization and ongoing landing experience coordination Mentoring of regionally-located junior team members with operational oversight of their work

25% of Job Duties

Reporting

Collaborate with the brand, advertising, and marketing analytics teams to build and analyze standardized report(s) to communicate strategy and impact of paid social and display activities.

Ensure all activities are designed and executed in alignment with measurement/reporting framework

Skills: Required Qualifications:

Demonstrated analytical and problem-solving abilities

2-3 years of experience in directly managing paid activities in digital platforms Understanding of paid social, digital advertising, and web analytics platforms Demonstrated ability to take defined strategies and execute against them quickly and accurately, while proactively identifying and raising opportunities for improvements Excellent oral and written communicator, with great interpersonal skills Proficient in Microsoft Office, specifically Excel Demonstrated ability to self-manage against defined time/budget requirements

Additional Preferred Qualifications:

SQL experience is a plus

Direct experience with day-to-day execution/management/optimization of Paid Social and Display advertising Agency experience a plus

Education:

BS or BA in marketing, mathematics, economics or business

Skills and Experience:

Required Skills:

ADVERTISING

BUDGET

DIGITAL ADVERTISING

EXCEL

MICROSOFT OFFICE

Additional Skills:

PROBLEM-SOLVING

TEST PLANNING

CADENCE

DIGITAL CAMPAIGN

DIGITAL STRATEGY

DISPLAY ADVERTISING

HORIZONTAL

INTEGRATION

INTEGRATOR

MARKETING

MENTORING

MICROSOFT EXCEL

OPTIMIZATION

SOCIAL MARKETING

SQL